LOCAL ECONOMIC DEVELOPMENT PLAN FOR TBILISI ... - LED

5.4. Tbilisi hospitable city action plan
Culture and tourism are one of the basic elements of Tbilisi attractiveness. They are also
one of the main factors determining the local quality of life and settlement decisions. This
is why in the effort to make Tbilisi a friendly and hospitable city it is so important to take
advantage of its cultural resources and create a system that would help to recognize and
promote the city internationally and to initiate a dialogue of cultures in the region while
maintaining specific symbols, values and tradition brought in by the rich Georgian
culture. It can contribute to strengthening Tbilisi’s position as a service center of an extra
regional importance.
Tbilisi and the surrounding area should meet the information requirements characteristic
for modern metropolitan areas. A complex city information including an address book and
the information about some of the local facilities and organizations is regarded as a mark
of the city and is used to promote its image. It is also an important element of tourist
promotion and a basic tool for tourism development. All the activities are aimed at a
modern and integrated City Information System (CIS) for Tbilisi and, in future, for the rest
of the metropolitan area.
The undertaken activities are meant to strengthen the position of Tbilisi as a metropolis
which is well founded in the culture of its own, of Georgia, of the Caucasus region and
outside its borders. All the actions that substantiate and encourage new cultural initiatives
and tourist attractions are expected to make Tbilisi a regional center of culture and
tourism.
The introduction of a new visual order will make getting around easier and safer for both
the visitors and the local residents (information for pedestrians). It will also improve traffic
(information for motorists), which should contribute to the city attractiveness and
accessibility.
Moreover, it has been planned to integrate the information about the city, to invest in
place and infrastructure, to create a unique and recognizable quality, to generate new
cultural and tourist products, to launch promotional campaign in the region and abroad, to
build and strengthen the tourist potential and recognisability of Tbilisi.