LOCAL ECONOMIC DEVELOPMENT PLAN FOR TBILISI ... - LED

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• The hospitable city. Culture and tourism are one of the basic elements of Tbilisi attractiveness. They are also one of the main factors determining the local quality of life and settlement decisions. This is why in the effort to make Tbilisi a friendly and hospitable city it is so important to take advantage of its cultural resources and create a system that would help to recognize and promote the city internationally and to initiate a dialogue of cultures in the region while maintaining specific symbols, values and tradition brought in by the rich Georgian culture. It can contribute to strengthening Tbilisi’s position as a service center of an extra regional importance. Tbilisi and the surrounding area should meet the information requirements characteristic for modern metropolitan areas. A complex city information including an address book and the information about some of the local facilities and organizations is regarded as a mark of the city and is used to promote its image. It is also an important element of tourist promotion and a basic tool for tourism development. All the activities are aimed at a modern and integrated City Information System (CIS) for Tbilisi and, in future, for the rest of the metropolitan area. The undertaken activities are meant to strengthen the position of Tbilisi as a metropolis which is well founded in the culture of its own, of Georgia, of the Caucasus region and outside its borders. All the actions that substantiate and encourage new cultural initiatives and tourist attractions are expected to make Tbilisi a regional center of culture and tourism. The introduction of a new visual order will make getting around easier and safer for both the visitors and the local residents (information for pedestrians). It will also improve traffic (information for motorists), which should contribute to the city attractiveness and accessibility. Moreover, it has been planned to integrate the information about the city, to invest in place and infrastructure, to create a unique and recognizable quality, to generate new cultural and tourist products, to launch promotional campaign in the region and abroad, to build and strengthen the tourist potential and recognisability of Tbilisi. 58
Under these strategy directions the following implementation programs and projects are planned: Table 6-4 Programs and projects of strategic direction – The hospitable city Programs Projects 1. See what Tbilisi is • We provide you needed info • City tourism guide book • Calendar of events • Tbilisi tourist product info • Tourism internet info and booking page • Video materials • Study tours for tour operators • Target countries campaign 2. Stay longer • Working in Tbilisi • Being a student • We are improving quality your services • Professional guides - training programs • Tbilisi hospitality – training for non professional guides • Tbilisi quality certificates • Tourism cluster development • Market analyses and customer services • Tourism product award • Tourism souvenir award • We prepared attractions you can in joy • Development of tourism paths • Development of tourism support infrastructure • Support for cultural festivals and meetings • Tourism infrastructure and facilities 59
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TABLE OF CONTENTS Local Economy Ass
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CHARTS TABLES
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Report This report includes the
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Tbilisi in region The capital of Ge
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City of Tbilisi. By January 1, 2006
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1876 1897 1922 1926 1959 1979 1989
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The demographic changes observed du
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Analyzing the first indicator measu
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The number of women increased sligh
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Unemployment changes can be analyze
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This indicator measures the average
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The basic measure of the quality of
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There have been two different perio
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The demographic changes are primari
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In thds of students Public universi
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2005 Tbilisi Saburtalo- Vake Isani-
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More careful observation of the tre
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2000 2001 2002 2003 2004 2005 Entit
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Years Of which by: Total investment
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Georgian exports are partially conc
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Railroad Motovehicles Marine Air To
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Key conclusions on the economic per
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Population: 142,893,540 Age structu
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Population: 46,710,816 (July 2006 e
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state for pipelines and trade. The
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Population: 5,213,898 (July 2006 es
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Population: 7,320,815 (July 2006 es
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140 130 120 110 100 90 80 1995 1996
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190 180 170 160 150 140 130 120 110
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Turnover in mnl GEL 8 000 7 000 6 0
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Year Quarter Georgia - total City o
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100% Employment in enterprises sphe
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Ascending rank Minimum Maximum Mean
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in mln GEL 1998 1999 2000 2001 2002
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In addition to being the leading gl
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STRENGTHS • State and economy ref
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Good outcomes reflecting the satisf
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albumonous substances, modified dri
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. (In thousand of tons, unless oth
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of which: Year of which: of which:
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LOCAL ECONOMIC DEVELOPMENT PLAN FOR
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CHARTS Chart 1-1 Population in Geor
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Report City of Tbilisi Competitiven
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1.2. Tbilisi in Georgian economy On
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Economic active population Table 1-
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Chart 1-3 Employment in Georgia and
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Turnover In business sector Table 1
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Chart 1-7 Earnings in business sect
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Chart 1-10 Comparative analysis of
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Different factors influence the cit
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The assessment results are presente
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City of Batumi Chart 2-3 City of Ba
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While assessing Tbilisi competitive
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Chart 2-5 City of Tbilisi in the re
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3. Identification of competitive ad
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On the basis of this assessment the
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application of new technologies. Th
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Transportation cluster. Table 3-5 T
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Creative cluster Table 3-7 Creative
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`
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CHARTS
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In order to strengthen the foundati
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the rest of the country. In each of
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Earnings in Tbilisi in business sec
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Construction turnover in Georgia in
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1 000 800 600 400 Comparative analy
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Trade turnover in Georgia in mln GE
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6000,0 5000,0 4000,0 3000,0 2000,0
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Industry turnover in Georgia in mln
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3000,0 2000,0 1000,0 Comparative an
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It is of key importance for the cit
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One of the elements of the process
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Companies opinion about their indus
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Last year almost half of the survey
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Most companies operating in the tou
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Next year 82% of the surveyed compa
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Score Sightseeing paths 27 Access t
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Such immanent feature of Tbilisi sp
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Law project on “privatization of
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example, construction of “Tsavkis
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number of micro bus taxis (“marsh
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As a result of social and economic
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Alternative Strategy implementation
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Marketing Tbilisi livable city and
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Survey how economy is developing, w
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When creating long-lasting mechanis
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.
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• • • -
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-
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Tourism development projects Touri
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Tourism development projects Touri
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− − • • • •
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- -
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- - - -
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LOCAL ECONOMIC DEVELOPMENT PLAN FOR
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CHARTS Chart 2-1 City strategy stru
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1. Strategic management framework a
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2. Integration of strategic managem
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On that common basis the city manag
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managerial, to take action based on
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3. Strategy implementation methodol
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3.2. Process of writing the Corpora
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3.3. Methodology of updating the Co
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Phase IV The announcement of the li
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4. Strategy implementation tools 21
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4.1. Corporate City Development Pla
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4.3. Programs card Program : Goal :
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4.4. Projects card Project Title: L
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III. Project identification 3.1. De
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5.3. Detailed budget tasks task des
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5. Appendix - Directive of the Mayo
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1. STRUCTURING TEAMS DEALING WITH T
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3. METHODOLOGY OF UPDATING THE LOCA
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COMPETENCE DISTRIBUTION IN THE PROC
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5. CRITERIA OF SELECTING PROJECTS F
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TABLE OF CONTENTS Introduction ....
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CHARTS Chart 1-1 Tbilisi in the reg
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1. Cities matter 1.1. Cities are ke
Page 238 and 239: Due to the overlapping effects of r
Page 240 and 241: Cities combine diversity - of popul
Page 242 and 243: While assessing the present conditi
Page 244 and 245: These and other important issues sh
Page 246 and 247: Financing business - such initiativ
Page 248 and 249: City of Kutaisi Chart 2-1 City of K
Page 250 and 251: 3. New dimension of city policies (
Page 252 and 253: The clusters have been assessed in
Page 254 and 255: Creative cluster The support for th
Page 256 and 257: From the city’s economic policy p
Page 258 and 259: 3.5.2. Spatial structure Such imman
Page 260 and 261: The results of the 25 April earthqu
Page 262 and 263: As for the mass and wholesale large
Page 264 and 265: 4. Tbilisi economy Tbilisi is on th
Page 266 and 267: Employment in business sector in Tb
Page 268 and 269: 4.4. Turnover in business sector Tu
Page 270 and 271: 4.5. Earnings Earnings in business
Page 272 and 273: 4.6. General data of external trade
Page 274 and 275: 4.7. Key industries of Tbilisi econ
Page 276 and 277: Trade Chart 4-7 Turnover and employ
Page 278 and 279: A thorough analysis of the tourist,
Page 280 and 281: 5. Vision TBILISI offers wide range
Page 282 and 283: 6. Strategic directions • Booming
Page 284 and 285: • Time for business. Time for bus
Page 286 and 287: • A place to live. The main objec
Page 290 and 291: • People empower Tbilisi. This di
Page 292 and 293: 7. Strategy implementation An impor
Page 294 and 295: Phase four - preparing the Plan doc
Page 296 and 297: LOCAL ECONOMIC DEVELOPMENT PLAN FOR
Page 298 and 299: TABLES Table 5-1 Tbilisi booming re
Page 300 and 301: On its way to becoming a regional c
Page 302 and 303: investments in such areas as teleco
Page 304 and 305: Tiflis in 1872. In 1883 this railwa
Page 306 and 307: Nowadays this second direction of t
Page 308 and 309: 3. Vision for Tbilisi Economic futu
Page 310 and 311: 5. Strategy implementation 5.1. Tbi
Page 312 and 313: PROGRAM You can serves the region f
Page 314 and 315: 5.2. Time for business in Tbilisi a
Page 316 and 317: We build digital platform for our b
Page 318 and 319: If you want to buy land to build yo
Page 320 and 321: 5.3. Tbilisi place to live action p
Page 322 and 323: PROGRAM Our neighborhoo d (ezo) Gre
Page 324 and 325: Table 5-4 Tbilisi hospitable city -
Page 326 and 327: 5.5. People empower Tbilisi action
Page 328 and 329: PROGRAM Jobs for all How to upgrade
Page 330: 6. Strategy implementation principl
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