WHEREAS - Watsonville California
WHEREAS - Watsonville California
WHEREAS - Watsonville California
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EXECUTIVE SUMMARY 2009 - 2011<br />
Background. Since 1994, the <strong>Watsonville</strong> City Council has held several goal-setting Study<br />
Sessions. These events have allowed the City Council to identify pressing issues in the<br />
community, and translate these into concrete goals. The Council then has the ability to assist<br />
staff in the prioritization of existing and proposed programs and projects, such that the<br />
implementation of the goals becomes a reality in the adoption of the City budget.<br />
Strategic Planning Process. Strategic Planning is an ongoing process that takes place<br />
throughout the year, culminating in a goal-setting study session. On February 3 rd and 17 th ,<br />
2009, members of the City Council and City Management Staff met in an open session to<br />
discuss the community’s needs and identify the goals that would provide direction for the next<br />
two years. Following the goal-setting process, the City Council identifies and ranks future<br />
programs and projects that will implement these goals.<br />
Project Ranking Process. City staff and Council Members prepare a list of “Proposed New<br />
Initiatives”. The list includes a variety of programs and projects that could be implemented in<br />
the next two years. Once the list is completed each Council Member is asked to rank the<br />
projects.<br />
The Council may also use some of their ranking tools to rank the importance of Current<br />
Initiatives or Projects. Although these projects are already underway and funded, this is done<br />
in order to show which current projects are of critical importance to the Council. This does not<br />
affect the status of the current projects.<br />
Council Goals. At their February 2009 goal-setting study session the City Council reviewed<br />
several of the main issues affecting the City of <strong>Watsonville</strong> and reached consensus on five goals.<br />
These goals will be implemented and prioritized through a variety of programs and initiatives.<br />
The goals identified during this session were:<br />
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Sustainable Economic Development<br />
Safe and Healthy Community<br />
Community Resources<br />
Educational Attainment, and<br />
City Image.