A N N U A L R E P O R T - Bouygues

Le Carré des Rois development scheme,
Saint-Denis
Bouygues Immobilier has sufficient
reserves of land in France to cover
three years’ activity.
Paris Region
Bouygues Immobilier has strong positions
in the Paris region, where it has
a market share of 13%.
With prices in Île-de-France rising
sharply, Bouygues Immobilier’s strategy
is to expand in the second and
third rings of the greater Paris region,
where land is still affordable, so that
residential developments can target a
broad customer base, especially firsttime
buyers.
A number of major projects are under
way, including:
• the O'Vert development at Bussy-
Saint-Georges, to the south-east of
Paris, comprising 630 housing units,
9,000 m 2 of office space and 20
retail units;
• La Croisette, an AgirVert ® development
comprising 342 housing units
at Carrières-sous-Poissy, to the west
of Paris;
• Eden, a development comprising 220
housing units at Plessis-Robinson, to
the south of Paris;
• Les Jardins du Carrousel, a codevelopment
comprising 507 housing
units at Issy-les-Moulineaux, just
outside Paris;
• Quai Treize, 58 upmarket housing
units in Paris, near the Bibliothèque
de France, designed by the famous
architect Henri Gaudin.
Le Carré des Rois, a major development
comprising 172 housing units at
Saint-Denis, to the north of Paris, was
delivered in the summer of 2005.
The residential property market
continues to thrive
Rest of France
Bouygues Immobilier’s rapid expansion
in the French regions, where reservations
rose by 24% in 2005, was
fuelled by strongly growing demand in
the south and south-east, the Atlantic
crescent, the Rhône-Alpes region and
eastern France.
To boost its expansion outside the
Paris region, Bouygues Immobilier
introduced a new organisational
structure with two operational divisions
covering the north and south of
the country rather than just one.
The company also continued to extend
its geographical coverage, opening
new agencies in Amiens, Grenoble and
Lorient, bringing the number of establishments
in France to 32.
It intends to continue the process in
2006, opening agencies in Caen and
Reims and a branch in Metz.
The expanded network will enable the
company to cover 210 towns and cities.
Bouygues Immobilier embarked on a
number of major development projects
in 2005, including:
• the Cours Richelieu in La Roche-sur-
Yon in western France, comprising
305 apartments, six houses, a 100-
room student hall of residence, an
old people's home with a 75-bed
facility under medical supervision
and a nursing home;
Exaltis building, Paris La Défense, May 2005
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