A N N U A L R E P O R T - Bouygues

BOUYGUES IMMOBILIER
Terrasses Belvédère development, Cergy (Paris region)
Dialogue with
stakeholders
As a committed economic partner of
local social life, Bouygues Immobilier
aims to enhance the environment and
improve the space in which people
live and work. Because its activities
are central to citizens’ concerns,
they touch many different categories
of people. Whether with our main
partners, sub-contractors, customers,
employees, shareholders, public
authorities, civil society organisations,
local residents, non-profit organisations
or the media, establishing the
right conditions for dialogue is an
integral part of our approach.
For each programme, we engage in
permanent consultation with elected
officials, public bodies, local associations
and residents, even if their
different demands are sometimes
difficult to reconcile. Issues such as
above-ground parking facilities and
landscaping, restrictions on neighbourhood
nuisances, amenities for
visitors, cycle paths and access paths
for persons with reduced mobility are
all discussed at meetings, conferences
and press briefings.
■ Partner firms
Through its partners and sub-contractors,
Bouygues Immobilier’s business
indirectly generates 30,000 jobs.
When co-ordinating partners, contractors,
public authorities, design
firms and other players, Bouygues
Immobilier is committed to respecting
social and environmental best practice.
In 2005, the firm introduced a purchasing
policy under which contractors are
referenced according to quality and
reliability criteria. The scheme, covering
five trades to date, provides a basis
for creating partnerships and helping
partners to make progress through
action plans for improvement. By signing
our Corporate Project Promise,
sub-contractors commit to best practices.
In return, we guarantee them a
bonus if they do not exceed a certain
number of reserves per construction.
■ Architects
Bouygues Immobilier uses nationally
and internationally renowned architects
for its programmes, such as
Jean-Jacques Ory, Jean-Paul Viguier,
Jean-Loup Roubert, Christian Devillers,
Henri Gaudin and Jean-Michel
Wilmotte, all people with acknowledged
planning expertise. Each of
their designs includes a landscaping
element contributed by experienced
professionals.
When sites are classified, regular consultations
take place with architects
from the French heritage agency to
adapt building designs to the requirements
of architectural protection.
■ Civil society
Bouygues Immobilier makes considerable
efforts to communicate with
the public and to explain its projects,
carrying out information campaigns
using hoardings, temporary sales
booths and public meetings at which
local associations and residents can
put their point of view. The firm is
highly attentive to any questions and
objections brought to its attention,
such as when elected officials or residents
raise the question of creating
cycle paths or particular amenities.
In 2005, for example, Bouygues
Immobilier worked with an association
that had objected to a project in
Bourg-la-Reine with the aim of preventing
the felling of a century-old beech
tree. Bouygues Immobilier presented
a new block plan to the city council.
Now, despite some delay, the 22 housing
units are under construction and
the project has been named “Copper
Beech” after the tree.
■ Local authorities
Whether in urban rehabilitation projects
or applications for construction
permits, well upstream of the project
Bouygues Immobilier works closely
with mayors, elected officials and a
range of public authorities. Many projects
are possible only because the firm
goes beyond statutory requirements
in a number of areas and takes steps
to meet municipalities’ specific expectations.
Senior managers also sit on a
large number of construction industry
commissions and bodies, for example
the City of Paris and the Fédération
des Promoteurs Constructeurs.
Objectives for 2006:
• to scale local initiatives and partnerships
up to national level;
• to ensure the general implementation
of best practices;
• to develop architectural innovation.
Challenges of our
business
The impacts and challenges of
Bouygues Immobilier’s business fall
into two categories. The first shows
how the firm contributes to sustainable
building, the second highlights
its responsibility to society and the
environment.
■ Mobilising our staff
Creating jobs
Operating in a buoyant market,
Bouygues Immobilier creates jobs. In
2005, growth in our housing business
led to the creation of three new agencies
in Lorient, Amiens and Grenoble
and an increase in the size of our
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