A N N U A L R E P O R T - Bouygues

Bouygues Telecom
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The commercial launch of such a service
will require regulatory changes,
the allocation of frequencies and the
definition of a business model.
In partnership with RATP, the Paris
public transport operator, Bouygues
Telecom is trying out a handset with
a contactless function for turnstile
access to the underground system.
Customers can recharge their Navigo
account directly from their handset.
If the trials are conclusive, other contactless
applications may be developed,
such as payment of parking
charges, access control and identification.
Subsidiaries
Réseau Clubs Bouygues Telecom
(RCBT)
RCBT, the network of Bouygues
Telecom stores, continued to expand,
opening 36 new outlets in 2005, taking
the total number to 479. RCBT
tested a new modular store concept
in 22 outlets during the year. Based on
the principle of combining productivity
with keeping close to customers,
the concept will be rolled out in all
Bouygues Telecom stores over the
next three years.
In order to boost its retail network,
improve the delivery of know-how at
points of sale and enhance customer
service, RCBT has decided to create
a branch network alongside its proprietary
and associate stores; seven
branches were in operation at the end
of 2005.
Stores account for 30% of new customers,
48% of renewals and over
80% of after-sales services. RCBT
generated sales of €268 million
in 2005.
Téléciel
Téléciel, a wholesale
distributor
of telecommunications
products
and services,
coordinates a
nationwide network
of 1,700
sales outlets of
various kinds,
supplying them
with handsets
and recharge
cards. They include
independent
retailers specialising
in mobile
phones, national
and regional store
chains with a wider
range of activities,
internet retailers
and mail-order
companies and vendors of prepaid
recharge cards.
In mid-2005 Téléciel launched Phonéo,
an umbrella brand that already has
forty or so members. Phonéo is a
nationwide network of independent
retailers specialising in mobile telephony
and multimedia. As Téléciel’s
partners, they are entitled to various
advantages while preserving their
own identity and reputation.
Téléciel reported a
9% increase in
sales in 2005
to €103 million.
Bouygues
Telecom
Caraïbe
(BTC)
After five
years, BTC
has over
1 6 0 , 0 0 0
customers.
It proposes
p r o d u c t s
suited to
the local
m a r k e t ,
f o c u s i n g
on locked
contracts in
particular.
Interbrand ParisVenise
Accessing the Edge network using a laptop
The product range was simplified
in 2005 and two new products were
launched: Trace Mobile and Leader
Price Mobile. Trace Mobile, launched
in April in partnership with Trace
TV, the leading music channel in the
Caribbean, combines music and telephony
on the Universal Mobile model
and is intended primarily for young
people.
The product has increased BTC’s share
of the youth market (most first-time
customers are young people).
Since the end of October, BTC has been
marketing its prepaid “La Carte” offering
through Leader Price, the leading
discount store chain in the Caribbean
visited by 85% of households at least
once a month. BTC reported sales of
€117 million in 2005.
BUSINESS ACTIVITIES
41