A N N U A L R E P O R T - Bouygues

Bouygues Telecom
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senior management.
The committee circulates information
both in-house and outside, in particular
through a specific website. Project
managers supervise action plans that
are implemented on the ground by
two-person teams comprising representatives
of Support Services and
Human Resources (there is one team
for each of the firm’s ten main sites).
Employees directly involved in sustainable
development are offered inhouse
training on environmental and
societal issues.
Information about particular achievements
and best practices to be shared
is circulated more widely via the
company intranet and in-house magazine
and at events organised during
Sustainable Development Week, a high
point of each year.
Some actions are illustrated by the
principle of the Global Compact to
which they relate. Performance indicators
refer to Global Reporting Initiative
indicators (1) .
OUR COMMITMENT TO
THE ENVIRONMENT
Reducing nuisance
and pollution
8*
■ Base stations that blend
into the environment
In 2005, Bouygues Telecom took further
steps to preserve the living environment
and heritage of the French
regions when rolling out its network.
The firm applies the Good Practice
Guide drawn up by AMF, the association
of French mayors, and Afom,
the French mobile phone operators
association. This is designed to ensure
that the installation of radio masts is
a more transparent process involving
greater consultation and that it
takes place more harmoniously, wherever
the site. The firm also respects a
set of principles and technical rules
contained in a document entitled
“Radio Masts in Harmony with their
Environment”, which it has applied
in assessing the extent to which over
1,800 sites blend into their surroundings.
Bouygues Telecom endeavours to
group its masts with those of other
operators whenever possible, taking
account of its radio coverage objectives
and technical and legal requirements.
In the same spirit, it proposes
the construction of a new mast only
as a last resort, after considering all
Bernard Chaffange, director of Lyon Saint-Exupéry
International Airport, where a Bouygues Telecom mast has
been installed
Bouygues Telecom has decided to sign up to the Lyon Saint-Exupéry
International Airport eco-partners charter. What do you expect from
this partnership?
We wanted to unite the businesses on our site behind our actions to promote
greater environmental responsibility. It’s a way of giving substance to our
commitment.
We expect a lot from Bouygues Telecom, as we do from all those that have
signed up to the charter. Above all, we expect them to come up with ideas for
the very practical measures we intend to take, as well as sharing best practices
and providing feedback. The challenges are considerable and the objectives
ambitious, in terms of both energy saving and waste recycling.
How do you see Bouygues Telecom’s commitment to the environment
and society?
We operate in very different fields and yet we have something very important
in common: we both “go further in bringing people together”! That is what
guides us as we assume our responsibilities in areas like user access to
services, waste recycling, transparency with regard to nuisances and their
health effects. For example, I find the employee satisfaction surveys that
Bouygues Telecom has decided to introduce particularly interesting.
options that make use of existing
facilities.
Bouygues Telecom has developed
twenty or so solutions for integrating
aerials and their supports, including
false chimneys, plant camouflage,
reconstituted roofs, etc. As a result,
it has been possible to install equipment
on sites as strictly protected
as the Château of Chambord and
Montpellier’s historic city centre.
■ Reducing greenhouse gas
emissions
In order to reduce travel by employees
between sites in the Paris region,
Bouygues Telecom launched a
Company Travel Plan in early 2005
and stepped up its efforts:
• by making increasing use of videoconferencing,
which not only saves
time but also helps to reduce pollution
from cars and aircraft and
Interbrand ParisVenise
reduces the risk of road accidents;
• by extending the shuttle service
between sites in the Paris region,
which carried 21,800 employees in
2005.
In partnership with the Nicolas Hulot
Foundation, the firm promotes the
Earth Challenge’s “green attitude”:
I use my car less for going to work;
I make short journeys on foot; I drive
more smoothly and less fast; I take the
train whenever I can.
2,700 employees, 38% of
the workforce, had committed
to the Earth Challenge
by the end of 2005.
9
Since May 2005 Bouygues Telecom,
in partnership with the city of Lyon
and JC Decaux, has taken part in
the Vélo’V scheme, whereby the city
makes 2,000 bicycles available for
hire to inhabitants round the clock at
200 pick-up points.
Smart chips inside each bicycle pro-
(1) an international database of sustainable development indicators
* Some actions are illustrated by the principle of the Global Compact to which they relate.
SUSTAINABLE DEVELOPMENT
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