A N N U A L R E P O R T - Bouygues

BOUYGUES IMMOBILIER
EDITORIAL
THE CHALLENGES FACING BOUYGUES IMMOBILIER
par François Bertière, Chairman and CEO
Respect for the environment is an intrinsic part of Bouygues Immobilier’s
business. In many communities we help to requalify land, for example when
we redevelop a derelict industrial site or an inner city area. More than just
housing, offices and shops, we aim to build our customers a genuine living
environment.
We have organised ourselves to anticipate future risks. Before each operation,
we take particular care to analyse the soil and the environmental
impact of our developments. The establishment of a new Research and
Development department will also help us to come up with innovative and
environmentally friendly solutions. We passed an important milestone two
years ago when we started implementing our “AgirVert ® ” (Act
Green) environmental scheme in a number of projects. The
scheme prefigures the “Habitat and Environment” and “High
Environmental Quality” certifications for residential and
commercial developments respectively.
As a contracting entity we play an important role in
the social aspects of community life, since we give
work to many players in the economy. We aim to
optimise relations with our partners, for example
by applying common purchasing policies. In 2005,
we introduced quality-based referencing for subcontractors.
Our long-term future also depends
on integrating our employees into the company
and securing their loyalty.
As creators of living spaces, our mission is to provide businesses, people,
and public and private services with the buildings that suit their needs.
Our aim is to help make towns and cities more human. It is therefore our
responsibility to offer products for all categories of customer. As well as
working on developments that are more easily accessible to first-time
buyers we are also anticipating the needs of future senior citizens, seeking
the best-suited solutions.
Since we listen to our customers, we are also attentive to all the stakeholders
in every one of our projects, engaging in permanent consultation
with elected officials, public bodies, local associations and residents.
Our duty towards them, and towards our staff and
shareholders, is to secure Bouygues Immobilier’s
growth and long-term future while respecting
our values. We seek to combine financial performance
with respect for business ethics by
keeping the risks involved in our activities under
strict control.
Reflecting this ongoing commitment, we shall
soon be signing up to the United Nations Global
Compact. More than just an instrument for development,
it is also a source of progress for the
firm. By drawing up a road map, we
will set our action in the context
of a comprehensive sustainable
development policy. It must
express our exacting demands
for innovation and architectural
quality. Our new logo and our
new slogan are good illustrations
of that strategy.
Our business
■ Key figures
Bouygues Immobilier has 10 regional
divisions in France and 1,026 employees
at 32 sites located in the Paris
region, the rest of France and Europe,
covering 80 cities. Over 100 staff are
employed in seven agencies in five
countries outside France.
■ At the service of our
customers
As a property developer, Bouygues
Immobilier’s business is to design,
build and sell housing, office, leisure
and commercial property.
We acquire the necessary sites and
carry out operations for our customers.
Our ambition is to participate in
the development of towns and cities
and make them more human.
Quality and certification
Attentive to its customers at all times,
Bouygues Immobilier organises, measures
and assesses their satisfaction.
Each year we carry out telephone
surveys of our call centre’s activity
and a survey of programme operations.
In 2005, customer satisfaction
levels rose to 72%. These criteria are
taken into account when determining
the performance-related part of
regional managers’ pay. Concerned
to ensure that its buildings are prop-
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