A N N U A L R E P O R T - Bouygues

Bouygues Telecom
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Allard, a psychiatrist and psychoanalyst.
The guide gives parents helpful
information for educating their children
in mobile phone use.
In addition to these information campaigns,
the company offers users of
mobile multimedia services direct
access to child protection measures
from their handsets, enabling them:
• to obtain information about the
potential risk of certain types of
content unsuited to children;
• to activate parental control free of
charge with the Bouygues Telecom
Customer Relations Centre;
• to report illegal content to an internet
contact point.
■ Informing customers
about their consumption
So that customers can call with no
worries and control their expenditure,
Bouygues Telecom offers means of
control such as a block on non-contract
calls or the possibility for prepay
customers to choose between different
value recharges. Contract customers
also receive a text message alert
if they cross a threshold they have
previously determined.
A service available to Universal Mobile
customers who have exhausted their
credit enables them to send up to ten
free call-back text messages a month.
Enabling as many people
as possible to access our
services
■ Improving access to
mobile telephony for people
with disabilities
As a member of Afom, the mobile
phone operators association, in May
2005 Bouygues Telecom signed a
charter under the aegis of the interministerial
delegation for people
with disabilities and the Electronic
Communications and Posts Regulatory
Authority (Arcep), undertaking to step
up and give a long-term commitment
to actions designed to give disabled
people easier access to mobile telephony.
The Secretary of State for the
Disabled emphasised the exemplary
nature of the initiative, stating that “it
is the first economic sector to give a
commitment of this type.”
A handset labelling scheme has been
introduced to meet charter commitments.
Bouygues Telecom examines
each new handset according to criteria
for each different type of disability.
The company is continuing its action
in partnership with the association
HandiCaPZéro and proposes the
free installation of two voice activation
software packages for the
sight-impaired, Mobile Accessibility,
launched in November 2004, and
Mobile Speak, introduced at the end
of 2005.
In addition to voice activation of the
main functions, Mobile Speak also
offers access to specific information
on the internet, a choice between
two audio profiles, incorporation of a
colour and light detector, GPS utilities
and an audio-book service. Price information
and the service guide continue
to be delivered free of charge
in Braille and can be accessed from
the Bouygues Telecom website. Sightimpaired
customers can also ask for a
large-type invoice.
■ Coverage of blind spots
Under the national agreement between
the government and the mobile phone
operators, Bouygues Telecom is con-
Interbrand ParisVenise
Jean-Pierre Bigan, managing director for France of Vivanco,
an importer of mobile phone accessories
Do you think social audits can be a genuine source of progress?
They are the only guarantee of a break with previous practices. Partner
companies in the countries concerned have to accept such audits in order
to safeguard their growth, because they know it’s something for which their
customers can sanction them.
Our experience shows that improvements can easily be made in some areas,
like health and safety equipment and facilities, things like lighting, first-aid
kits, how people move around, safety measures for dangerous machinery,
etc.
Working conditions are the next step: age, formal employment contracts,
penalties, and so on. Pay and hours are more difficult subjects to tackle
because they are on the borderline of interference in economies that differ
fundamentally from one country to another.
What benefit do you reap from this new approach, taken at Bouygues
Telecom’s instigation?
As far as we’re concerned it’s a logical step towards ensuring that we have
the right partners, partners that are willing to include social factors as well
as the traditional criteria that guide our choice, such as products, design,
quality, competitiveness, etc.
It is unavoidable in a context of globalisation. To do nothing would be utterly
hypocritical. Our real power lies in establishing partnerships with companies
that have been clearly selected with those factors in mind.
SUSTAINABLE DEVELOPMENT
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