A N N U A L R E P O R T - Bouygues

Messages for children
on TF1
After raising children’s awareness
of issues like tolerance, peace and
children’s rights, TF! has sought
to promote healthy eating and a
healthy lifestyle in an entertaining
and interactive way through
games, poems and quizzes in an
operation focusing on nutrition
under the title Croq’Attitude.
Examples of messages shown:
“Do you want to be big and
strong?
Eat fish, eggs or meat every day!
That’ll make you big and strong!”
“Do you want to have the
Croq’Attitude too?
Eat five portions of fresh fruit and
vegetables every day to keep illness
at bay!”
gramme content so that parents can
protect their children from potentially
offensive images. In addition,
TF1 has undertaken to carry out an
annual campaign to inform the public
and raise awareness of child protection
measures on TV, according
to objectives defined with the CSA.
Programmes for children are also submitted
to psychologists for assessment.
Reaching out to the entire national
community in all its diversity is one
of the cornerstones of TF1’s editorial
policy. The channel is continuing
to include journalists from national
minorities in both its News and Sports
divisions. TF1 has also made a special
effort to cast visible minorities in its
most popular drama series.
The gay community is another minority
that TF1 is striving to bring out
of the shadows. It has shown gays
without taboo in a prime-time slot,
playing its part in efforts to change
society’s attitudes towards homosexuality.
In 2004, TF1 took a stake in Pink
TV, France’s first gay general-interest
TV channel.
■ Sponsorship
Each year, the TF1 group shows its
commitment to the community in various
forms of sponsorship. It is through
its position as an opinion shaper that
TF1 can act in favour of good causes.
In 2005, the TF1 group devoted over
€18 million (the equivalent of approx.
1% of its advertising sales) to humanitarian,
civil or cultural actions.
Some actions in 2005:
• Sidaction
AIDS was declared France’s national
good cause in 2005. On 1, 2 and 3
April, TF1 joined forces with the charity
Sidaction, eight other TV channels
and five radio stations, devoting some
of its scheduled programmes, reports
and advertising slots to the nationwide
operation. From 21 March to 8
April 2005, TF1 presenters, journalists
and artists regularly reminded viewers
of the number they could call to
make donations. Sidaction aims to
improve existing treatments, explore
new avenues of research, promote
prevention, meet the needs of those
suffering from AIDS and defend their
rights, especially in developing countries.
• Earth Challenge
TF1 and Ushuaïa TV are supporting the
Earth Challenge campaign launched
by the Nicolas Hulot Foundation
and Ademe, the Agency for the
Environment and Energy Management.
The campaign proposes a number of
simple ways in which individuals can
help to preserve the environment
in their daily lives. For a three-year
period from 30 May 2005, once a week
during a weather forecast TF1 will
display a counter showing the number
of people who have signed up to the
Earth Challenge. On the channel’s website
for children, tfou.fr, an area called
Récré’Actions uses games, short films
and other attractions to raise awareness
of environmental issues and the
importance of individual action.
To support the campaign, Ushuaïa TV
has chosen to screen a short educational
programme by Jean-Albert
Lièvre. The 13-minute film, shown
60 th anniversary
of the liberation of Auschwitz
before the regular schedule starts
and at closedown until the end of
2005, reasserts Ushuaïa TV’s editorial
positioning as the sustainable development
channel. With the same objective,
every day for a year from 5 July
2005 the channel is showing two other
8-minute films entitled “Water: From
Source to Sea” and “Biodiversity”.
• Liberation of Auschwitz
On 27 January 2005, TF1 paid tribute
to the victims of the Holocaust with
a live world television broadcast of
the ceremony to celebrate the 60 th
anniversary of the liberation of the
Auschwitz-Birkenau concentration
camp, including interviews with former
deportees.
Progress on social issues
In delivering high-quality service
across all its lines of business, TF1
relies on the professionalism and creativity
of its people. Crucial for the
channel and its subsidiaries, that is
why TF1 places so much importance
on ensuring that the working environment
allows them to flourish.
TF1 consistently implements a proactive
social policy that goes beyond its
legal obligations. The rules established
by the group lay the foundations for a
pleasant, fair and impartial working
environment. Much progress has been
made in this sphere, including the
establishment of mutual funds for
employee savings, a welfare scheme
SUSTAINABLE DEVELOPMENT
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