Business Communication - McGraw-Hill Books

Management14 Budgeting and Controlling Operations and Taxes Chapter 15 UsingComputer Technology in Small Businesses PART VII Providing SecurityFor The Business Chapter 16 Risk Management, Insurance, and CrimePrevention Chapter 17 Maintaining Good Government Relations andBusiness Ethics Chapter 18 Planning for the Future of Family-OwnedBusinessesInternational EditionEntrepreneurshipNEWENTREPRENEURSHIP7th EditionBy Robert Hisrich, University Case Western Reserve2008 (October 2006) / 640 pagesISBN-13: 978-0-07-321056-8 / MHID: 0-07-321056-0ISBN-13: 978-0-07-331373-3 / MHID: 0-07-331373-4(with Online Learning Center Access Card)ISBN-13: 978-0-07-110332-9 / MHID: 0-07-110332-5 [IE]Website: http://www.mhhe.com/hisrich7eEntrepreneurship, by Robert Hisrich, Michael Peters and DeanShepherd has been designed to clearly instruct students onthe process of formulating, planning, and implementing anew venture. Students are exposed to detailed descriptions of‘how to’ embark on a new venture in a logical manner. Comprehensivecases at the end of the text have been hand-pickedby the authors to go hand-in-hand with chapter concepts. Thesuperb author team of Hisrich, Peters, and Shepherd drawfrom their distinct backgrounds to create a book that addressesthe dynamics of today’s entrepreneurial challenges. From BobHisrich’s expertise in global entrepreneurship to Mike Peter’sbackground as a both a real-life entrepreneur and academic toDean Shepherd’s current research on cognition and entrepreneurialmindset, this book balances the crucial line betweenmodern theory and practice.NEW TO THIS EDITION• There is increased coverage of the entrepreneurial mindset in Chapter2 as well as coverage of effectuation and cognition.• Chapter 6 has a focus on intellectual property issues as well as legalissues. There are major updates in the laws related to patents, trademarks,and copyrights and the role of the internet as a search tool andfor downloading material for filing. The material on the Sarbanes-OxleyAct has also been updated.• Chapter 10, The Financial Plan, has been improved by includinga simple example of a small manufacturer preparing a budget that iscarried throughout the chapter to make the financial section easier forstudents to understand. From the budget students can see how the entrepreneurdevelops the proforma statements (income statement, cashflow statement, and balance sheet). All of the numbers are based onthe one simple example making it much easier for students to followand to understand how each statement is prepared. A break even is alsocalculated for this same example.• New Chapter 15, Going Global, addresses the important area ofglobal entrepreneurship. In this new chapter, motivations to go globalare addressed and strategic issues and important considerations in goingglobal are discussed. Entrepreneurial entry strategies in entering a newcountry are presented and entrepreneurial partnering is addressed.• Chapter 17, Ending the Venture, has been updated to include newregulations regarding bankruptcy. There is a stronger emphasis on thesuccession of the business with a table on succession planning tips.In addition, the authors have added a section on “Options for Sellingthe Business” which includes actual steps or strategies on selling theventure.• New end-of-part cases have been added (17 total cases) to make thetext as current as possible. New cases include Gril-Kleen Corporationwhich emphasizes product development and market selection for astart-up firm, and Top Human which is a Chinese company run by a veryhigh potential woman entrepreneur focusing on starting and expandingtheir business in China.• New Ethics boxes... including Ch. 6 that focuses on the legal issuesrelated to file sharing and downloading of musicFEATURES• “As Seen in Entrepreneur Magazine” boxes are article excerpts fromEntrepreneur magazine that present current topics in entrepreneurshipand allow students to analyze business opportunities and adviseentrepreneurs.• Research tasks and class discussion questions at the end of eachchapter encourage thinking and classroom debate.• A strong and up-to-date marketing chapter that emphasizes customerservice, stronger marketing research and market segmentation.• Hisrich/Peters/Shepherd maintains it’s renowned “from start to finishapproach.” This comprehensive text starts with entrepreneurial culture,onto the new venture strategies, financing the venture, and managingthe ending the venture. After each of the four parts are 4 to 5 cases thatmatch chapter content.• Hisrich places an increased emphasis on the presentation of thebusiness plan to investors, the management team, and forecasting salesin the early stages of the start-up.• As in previous editions, the 7th edition not only integrates internationalcoverage throughout the text but also contains a chapter dealingin International issues, a must for any textbook in this era.CONTENTSPART 1 THE ENTREPRENEURIAL PERSPECTIVE 1 The Nature andImportance of Entrepreneurship 2 The Entrepreneurial Mind-Set 3 EntrepreneurialIntentions and Corporate Entrepreneurship 4 InternationalEntrepreneurship Opportunities PART 2 CREATING AND STARTINGTHE VENTURE 5 Creativity, the Business Idea, and Opportunity Analysis6 Intellectual Property and Other Legal Issues for the Entrepreneur 7 TheBusiness Plan: Creating and Starting the Venture 8 The Marketing Plan9 The Organizational Plan 10 The Financial Plan PART 3 FINANCINGTHE NEW VENTURE 11 Sources of Capital 12 Informal Risk Capital,Venture Capital, and Going Public PART 4 MANAGING, GROWING,AND ENDING THE NEW VENTURE 13 Entrepreneurial Strategy: Generatingand Exploiting New Entries 14 Strategies for Growth and Managingthe Implications of Growth 15 Going Global 16 Accessing Resourcesfor Growth from External Sources 17 Ending the VentureINVITATION TO PUBLISHMcGraw-Hill is interestedin reviewing manuscriptfor publication. Pleasecontact your localMcGraw-Hill office or email toasiapub@mcgraw-hill.comVisit McGraw-Hill Education (Asia)Website: www.mcgraw-hill.com.sg100HED 2007 Management.indd 10010/5/2006 1:24:26 PM