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Business Communication - McGraw-Hill Books

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ManagementInternational EditionNEWan Effective Organization. 12 Organizational Leadership and Culture.13 Strategic Control, Innovation, and Entrepreneurship. IndexFORMULATION, IMPLEMENTATION ANDCONTROL OF COMPETITVE STRATEGY10th EditionBy John Pearce, Villanova University, and Richard Robinson,University of South Carolina2007 (December 2005) / 488 pagesISBN-13: 978-0-07-305438-4 / MHID: 0-07-305438-0ISBN-13: 978-0-07-110914-7 / MHID: 0-07-110914-5 [IE with OLC]Website: http://www.mhhe.com/pearce10eContemporary research in strategic management, with an emphasison conceptual tools and skills created by scholars andpractitioners in the field are evident throughout this 13-chapterbook. Pearce and Robinson’s FORMULATION, IMPLEMENTA-TION AND CONTROL, 10e, retains its high level of academiccredibility and its market-leading emphasis on Strategic Practice.The material presented here is the text material that can be foundin STRATEGIC MANAGEMENT, 10e (text and cases). It continuesto have strong support from longtime adopters and growingsupport in schools with a desire to provide straightforwardtreatment of strategic management with a practical, systematicapproach. An abundance of real world examples from currentperiodicals such as <strong>Business</strong>Week about companies familiarto students, permeate the text. Pearce and Robinson continueto use a unique pedagogical model created by the authors toprovide logic and structure to its treatment of strategic managementwhich in turn makes the material more easily organizedby the instructor and learned by the student.NEW TO THIS EDITION• A new chapter 3 dedicated to corporate social responsibility andbusiness ethics has been included to meet the needs of today’s curriculum.• Continuing its tradition of being current, Pearce/Robinson nowcontains in-depth coverage of the Sarbanes-Oxley Act of 2002 inChapter 2.• A new section on leadership, including numerous examples andillustrations that help provide practical guidelines young, emergingleaders can use.• New coverage on the pros and cons of outsourcing and the realityof what is now a truly global environment.• A new chapter 11 dedicated to structuring effective 21st centuryorganizations.• New “Top Strategist” boxes which profile executives from variousindustries who are strategy experts in their fields.FEATURES• Revised content on strategic analysis and choice is enhanced.• The central themes of globalization, ecommerce, information technology,speed and continuous improvement will receive heightenedtreatment across every chapter.CONTENTSBrief Contents. Preface. PART ONE Overview of Strategic Management.1 Strategic Management. PART TWO Strategy Formulation. 2 Definingthe Company’s Mission and Social Responsibility. 3 Corporate SocialResponsibility and <strong>Business</strong> Ethics. 4 The External Environment. 5 TheGlobal Environment. 6 Internal Analysis. 7 Long-Term Objectives andStrategies. 8 Strategic Analysis and Choice in Single- or Dominant-Product<strong>Business</strong>es: Building Sustainable Competitive Advantages. 9 StrategicAnalysis and Choice in the Multibusiness Company: RationalizingDiversification and Building Shareholder Value. PART THREE StrategyImplementation, Control, and Innovation. 10 Implementing Strategy:Objectives, Tactics, Outsourcing, Policies, and Rewards. 11 StructuringInternational EditionNEWSTRATEGIC MANAGEMENT10th EditionBy John Pearce, Villanova University and Richard Robinson,University of South Carolina2007 (December 2005) /960 pagesISBN-13: 978-0-07-305422-3 / MHID: 0-07-305422-4ISBN-13: 978-0-07-326073-0 / MHID: 0-07-326073-8(with Premium Content Card and BW Subscription)ISBN-13: 978-0-07-110913-0 / MHID: 0-07-110913-7[IE with Premium Content Card and BW Subscription]Website: http://www.mhhe.com/pearce10eContemporary research in strategic management, with an emphasison conceptual tools and skills created by scholars andpractitioners in the field are evident throughout STRATEGICMANAGEMENT, 10e. Pearce and Robinson have retained highlevel of academic credibility and market-leading emphasis onstrategic practice with this edition. This text continues to havestrong support from longtime adopters and growing support inschools with a desire to provide straightforward treatment ofstrategic management with a practical, systematic approach.The 10th edition will once again include numerous <strong>Business</strong>Week short cases and a wide assortment of traditional, longerstrategic management cases. Pearce and Robinson continue touse a unique pedagogical model they created to provide logicand structure to its treatment of strategic management which inturn makes the material more easily organized by the instructorand learned by the student.NEW TO THIS EDITION• A new chapter 3 dedicated to corporate social responsibility andbusiness ethics has been included to meet the needs of today’s curriculum.• Continuing its tradition of being current, Pearce/Robinson nowcontains in-depth coverage of the Sarbanes-Oxley Act of 2002 inChapter 2.• A new section on leadership, including numerous examples andillustrations that help provide practical guidelines young, emergingleaders can use.• New coverage on the pros and cons of outsourcing and the realityof what is now a truly global environment.• A new chapter 11 dedicated to structuring effective 21st centuryorganizations.• New “Top Strategist” boxes which profile executives from variousindustries who are strategy experts in their fields.FEATURES• The central themes of globalization, ecommerce, information technology,speed and continuous improvement will receive heightenedtreatment across every chapter in the 9e.• Corporate governance, strategic alliance structures, disintermediation,strategic quality initiatives and recent techniques for environmental andindustry analysis in an information rich and internet-driven environmentexemplify significant new treatments in the 9e.• New examples have been added to every chapter on strategy fore-commerce businesses. Often from <strong>Business</strong> Week, these examplesrefer to company changes in strategy since 2002.108HED 2007 Management.indd 10810/5/2006 1:24:29 PM

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