Management• Chapter-ending exercises challenge students to apply the centralstrategy concepts emphasized in each chapter. These include experientialexercises, summary review questions, application questions andexercises, and ethics questions.• Chapter 4 (Analysis of Intellectual Assets) includes further discussionof how knowledge is shared within firms. The authors also address someof the dysfunctional outcomes that firms may experience by participatingin the “war for talent” and how firms can effectively control humanresource costs without eroding their base of human capital.• Chapter 6 (Corporate-level Strategy) provide balanced perspectiveon real options analysis—address the “potential downsides” such asescalation and managerial conceit (hubris)• Chapter 7 includes a discussion of the potential benefits and pitfallsof offshoring (competitiveness, loss of jobs, economic effects)• In Chapter 9 (Effective Strategic Controls) the authors incorporatea detailed discussion of the role of corporate governance in today’sorganization– a topic which has generated heated discussions andextensive legislation in the US in recent years.• In Chapter 11 (Strategic Leadership, Learning Organizations, andEthics), the authors address emotional intelligence (EI)– a very currentleadership topic in both academic and practitioner circles. In addition toaddressing the components of EI and its role in a leader’s effectiveness,the authors discuss the bases of a leader’s power and how its effectiveuse can overcome barriers to change. A discussion of a leader’s role inshaping an ethical organization has also been expanded by articulatingthe need for organizations to become more proactive and move fromcompliance-based models to integrity-based models.• The 3e features two entrepreneurship chapters (Chapter 12) as well asan expanded discussion of the use of strategic management techniquesby small firms and pioneering, imitative, and adaptive new entry strategiesused by start-ups (Chapter 13).FEATURES• The traditional organizing framework includes crisply-writtenchapters that address contemporary topics. Strategic Management isdivided into chapters in the traditional sequence: analysis, formulation,and implementation. In addition, the authors provide chapters on suchtimely topics as the Internet and digital strategies, intellectual capitaland knowledge management, and entrepreneurship.• Key strategic concepts are introduced in a clear and concise mannerand followed by timely and interesting examples from businesspractice. These concepts include Porter’s Five-Forces, the Value Chain,the resource based view of the firm, competitive advantage, boundary-lessorganizations, digital strategies, corporate governance, andentrepreneurship.• Chapter-opening vignettes provide insightful, real-world examplesof what can go wrong in strategic management. These are designed tospur student curiosity and interest in learning and applying the courseconcepts. Most texts err on the side of admiring good business practicesin their chapter openers when students need to be able to diagnoseproblems and look for solutions in the real business world.• Students who take a strategic management course need a thoroughgrounding in ethics, globalization and technology. In response to this,Dess and Lumpkin thoroughly weave these themes into every chapterof the text, as part of the text flow and within the “Strategy Spotlight”boxes that appear in every chapter. All of these are new or revised forthis edition.and practical applications of course concepts. In addition, there aremany examples and “war stories” to provide illustrations of key concepts—wellbeyond the material in the text. (In fact, the chapter notesaverage about 16 pages). This keeps the material fresh for students whilereducing preparation time for the instructor.CONTENTSPart One: Strategic Analysis. Chapter 1 Strategic Management: CreatingCompetitive Advantages. Chapter 2 Analyzing the External Environmentof the Firm. Chapter 3 Assessing the Internal Environment of the Firm.Chapter 4 Recognizing a Firm’s Intellectual Assets: Moving beyond aFirm’s Tangible Resources. Part Two: Strategic Formulation. Chapter5 <strong>Business</strong>-Level Strategy: Creating and Sustaining Competitive Advantages.Chapter 6 Corporate-Level Strategy: Creating Value through Diversification.Chapter 7 International Strategy: Creating Value in GlobalMarkets. Chapter 8 Digital <strong>Business</strong> Strategy: Leveraging Capabilities in aDisruptive Environment. Part Three: Strategic Implementation. Chapter9 Strategic Control and Corporate Governance. Chapter 10 CreatingEffective Organizational Designs. Chapter 11 Strategic Leadership:Creating a Learning Organization and an Ethical Organization. Chapter12 Managing Innovation and Fostering Corporate Entrepreneurship.Chapter 13 Recognizing Opportunities and Creating New Ventures. PartFour: Case Analysis. Chapter 14 Analyzing Strategic Management Cases.Cases: 1. JetBlue Airways. 2. Ford Motor Company in 2004: EnteringSecond Century of Existence. 3. Starbucks Corporation: Competing ina Global Market. 4. The Skeleton in the Corporate Closet. 5. GreenMountain Coffee Roasters. 6. Pixar. 7. eBay: King of the Online AuctionIndustry. 8. The Best-Laid Incentive Plans. 9. American Red Cross in2002 (A). 10. Yum! Brands, Pizza Hut, and KFC. 11. Crown Cork & Sealin 1989. 12. Growing for Broke. 13. Dippin’ Dots Ice Cream. 14. PaneraBread Company. 15. Wal-Mart’s Strategy for the 21st Century: SustainingDominance. 16. Edward Marshall Boehm, Inc. 17. McDonald’s. 18.Microsoft’s Battle for the Living room: The Trojan Horse—The Xbox. 19.Schoolhouse Lane Estates. 20. Atari and InfoGrames Entertainment SA.21. FreshDirect. 22. Robin Hood. 23. Johnson & Johnson. 24. GeneralMotors. 25. Heineken. 26. Procter & Gamble. 27. Sun Life Financial:Entering China. 28. The Casino Industry. 29. Yahoo! 30. Enron: On theSide of the Angels. 31. World Wrestling Entertainment. 32. Zara: FastFashion. 33. Kmart–Sears Merger of 2005. 34. Kroger Company. 35.QVC. 36. Philips versus Matsushita: A New Century, a New Round. 37.Expedited Competition: The Express Delivery Services Industry—UPS,FedEx, DHL, TNT—Differentiated Options. 38. Reader’s Digest: Inform,Enrich, Entertain, and Inspire—Inspire Whom: And for How MuchLonger? 39. Southwest Airlines: How Much Can “LUV” Do? 40. Toys“R” Us. 41. The Lincoln Electric Company, 1996. IndexesNEWSTRATEGIC MANAGEMENTBy Gregory Dess, University of Texas at Dallas, G.T. (Tom) Lumpkin,University of Illinois-Chicago and Marilyn Tayor, University of Missouri-KansasCity and David Lal, Robert Gordon University2007 (February 2006) / 544 pagesISBN-13: 978-0-07-710988-2 / MHID: 0-07-710988-0<strong>McGraw</strong>-<strong>Hill</strong> UK Title(Details unavailable at press time)• Many key text concepts are applied to start-up firms and smallerbusinesses, which is particularly important and relevant given the factthat many students will begin their professional careers in just thesekinds of smaller firms.• Strategic Management by Dess/Lumpkin features the best chapterteaching notes available today! While many books outline or summarizethe text materials, Dess/Lumpkin focus on “value added” materials. Eachchapter includes many suggested questions to spur in-class discussion aswell as three teaching tips for each chapter to further stimulate debate107HED 2007 Management.indd 10710/5/2006 1:24:28 PM
ManagementInternational EditionNEWan Effective Organization. 12 Organizational Leadership and Culture.13 Strategic Control, Innovation, and Entrepreneurship. IndexFORMULATION, IMPLEMENTATION ANDCONTROL OF COMPETITVE STRATEGY10th EditionBy John Pearce, Villanova University, and Richard Robinson,University of South Carolina2007 (December 2005) / 488 pagesISBN-13: 978-0-07-305438-4 / MHID: 0-07-305438-0ISBN-13: 978-0-07-110914-7 / MHID: 0-07-110914-5 [IE with OLC]Website: http://www.mhhe.com/pearce10eContemporary research in strategic management, with an emphasison conceptual tools and skills created by scholars andpractitioners in the field are evident throughout this 13-chapterbook. Pearce and Robinson’s FORMULATION, IMPLEMENTA-TION AND CONTROL, 10e, retains its high level of academiccredibility and its market-leading emphasis on Strategic Practice.The material presented here is the text material that can be foundin STRATEGIC MANAGEMENT, 10e (text and cases). It continuesto have strong support from longtime adopters and growingsupport in schools with a desire to provide straightforwardtreatment of strategic management with a practical, systematicapproach. An abundance of real world examples from currentperiodicals such as <strong>Business</strong>Week about companies familiarto students, permeate the text. Pearce and Robinson continueto use a unique pedagogical model created by the authors toprovide logic and structure to its treatment of strategic managementwhich in turn makes the material more easily organizedby the instructor and learned by the student.NEW TO THIS EDITION• A new chapter 3 dedicated to corporate social responsibility andbusiness ethics has been included to meet the needs of today’s curriculum.• Continuing its tradition of being current, Pearce/Robinson nowcontains in-depth coverage of the Sarbanes-Oxley Act of 2002 inChapter 2.• A new section on leadership, including numerous examples andillustrations that help provide practical guidelines young, emergingleaders can use.• New coverage on the pros and cons of outsourcing and the realityof what is now a truly global environment.• A new chapter 11 dedicated to structuring effective 21st centuryorganizations.• New “Top Strategist” boxes which profile executives from variousindustries who are strategy experts in their fields.FEATURES• Revised content on strategic analysis and choice is enhanced.• The central themes of globalization, ecommerce, information technology,speed and continuous improvement will receive heightenedtreatment across every chapter.CONTENTSBrief Contents. Preface. PART ONE Overview of Strategic Management.1 Strategic Management. PART TWO Strategy Formulation. 2 Definingthe Company’s Mission and Social Responsibility. 3 Corporate SocialResponsibility and <strong>Business</strong> Ethics. 4 The External Environment. 5 TheGlobal Environment. 6 Internal Analysis. 7 Long-Term Objectives andStrategies. 8 Strategic Analysis and Choice in Single- or Dominant-Product<strong>Business</strong>es: Building Sustainable Competitive Advantages. 9 StrategicAnalysis and Choice in the Multibusiness Company: RationalizingDiversification and Building Shareholder Value. PART THREE StrategyImplementation, Control, and Innovation. 10 Implementing Strategy:Objectives, Tactics, Outsourcing, Policies, and Rewards. 11 StructuringInternational EditionNEWSTRATEGIC MANAGEMENT10th EditionBy John Pearce, Villanova University and Richard Robinson,University of South Carolina2007 (December 2005) /960 pagesISBN-13: 978-0-07-305422-3 / MHID: 0-07-305422-4ISBN-13: 978-0-07-326073-0 / MHID: 0-07-326073-8(with Premium Content Card and BW Subscription)ISBN-13: 978-0-07-110913-0 / MHID: 0-07-110913-7[IE with Premium Content Card and BW Subscription]Website: http://www.mhhe.com/pearce10eContemporary research in strategic management, with an emphasison conceptual tools and skills created by scholars andpractitioners in the field are evident throughout STRATEGICMANAGEMENT, 10e. Pearce and Robinson have retained highlevel of academic credibility and market-leading emphasis onstrategic practice with this edition. This text continues to havestrong support from longtime adopters and growing support inschools with a desire to provide straightforward treatment ofstrategic management with a practical, systematic approach.The 10th edition will once again include numerous <strong>Business</strong>Week short cases and a wide assortment of traditional, longerstrategic management cases. Pearce and Robinson continue touse a unique pedagogical model they created to provide logicand structure to its treatment of strategic management which inturn makes the material more easily organized by the instructorand learned by the student.NEW TO THIS EDITION• A new chapter 3 dedicated to corporate social responsibility andbusiness ethics has been included to meet the needs of today’s curriculum.• Continuing its tradition of being current, Pearce/Robinson nowcontains in-depth coverage of the Sarbanes-Oxley Act of 2002 inChapter 2.• A new section on leadership, including numerous examples andillustrations that help provide practical guidelines young, emergingleaders can use.• New coverage on the pros and cons of outsourcing and the realityof what is now a truly global environment.• A new chapter 11 dedicated to structuring effective 21st centuryorganizations.• New “Top Strategist” boxes which profile executives from variousindustries who are strategy experts in their fields.FEATURES• The central themes of globalization, ecommerce, information technology,speed and continuous improvement will receive heightenedtreatment across every chapter in the 9e.• Corporate governance, strategic alliance structures, disintermediation,strategic quality initiatives and recent techniques for environmental andindustry analysis in an information rich and internet-driven environmentexemplify significant new treatments in the 9e.• New examples have been added to every chapter on strategy fore-commerce businesses. Often from <strong>Business</strong> Week, these examplesrefer to company changes in strategy since 2002.108HED 2007 Management.indd 10810/5/2006 1:24:29 PM