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Business Communication - McGraw-Hill Books

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Managementsification: Strategies for managing a group of businesses Chapter 7,Strategy, ethics, and social responsibility Part IV Executing the StrategyChapter 8, Executing the strategy: Building a capable organization andinstilling a culture Chapter 9, Managing internal operations in ways thatpromote good strategy execution Part V Cases in Crafting and ExecutingStrategy Section A: Crafting Strategy in Single-<strong>Business</strong> Companies 1.Whole Foods Market in 2005 2. Starbucks in 2004: Driving for GlobalDominance 3. Netflix in 2004: What Strategic Moves to Make Next? 4.From KaZaA to Skype. 5. Competition in MP3 Players 6. Competition inthe Bottled Water Industry in 2004 7. Dell, Inc. in 2005 8. easyCar.com9. KFC and the Global Fast Food Industry 10. Krispy Kreme Doughnutsin 2005: Are the Glory Days Over? 11. Atkins Nutritionals: A MarketDriven <strong>Business</strong> Model 12. Kodak at the Crossroads: The Transitionfrom Film-Based to Digital Technology 13. Adam Aircraft 14. CreatingCustomer Value at Rocky Mountain Fiberboard 15. Electronic Arts andthe Global Video Game Industry 16. Ebay 17. Google’s Strategy—TheQuest for a Technology-Based Competitive Advantage 18. Vincor andthe New World of Wine 19. Coca-Cola’s Marketing Challenges in Brazil:The Tubaínas War 20. Harley Davidson 21. Globalizing Volkswagen:Creating Excellence on All Fronts Section B: Crafting Strategy inDiversified Companies 22. Adidas-Salomon 23. News Corp in 2004:The DirecTV Acquisition and Beyond Section C: Cases in ExecutingStrategy 24. Robin Hood 25. Dilemma at Devil’s Den 26. Wal-MartStores, Inc.—A New Set of Challenges 27. Michelin China 28. SingaporeAirlines 2004—Managing Organizational Change in a TurbulentEnvironment 29. Best Buy: Staying at the Top 30. Deloitte & Touche:Integrating Section D: Strategy, Ethics, and Social Responsibility 31.Smithfield Foods: When Growing the <strong>Business</strong> Damages the Environment32. Merck and the Vioxx FalloutInternational EditionCORPORATE STRATEGYA Resource Based Approach, 2nd EditionBy David J Collis, and Cynthia A Montgomery, Harvard University2005 / 256 pagesISBN-13: 978-0-07-231286-7 / MHID: 0-07-231286-6ISBN-13: 978-0-07-111107-2 / MHID: 0-07-111107-7 [IE]ISBN-13: 978-0-07-124932-4 / MHID: 0-07-124932-X[IE, 2 Color Text]Website: http://www.mhhe.com/collis05Corporate Strategy by Collis and Montgomery employs a singleconsistent framework for the analysis of corporate-level strategy.Based on the latest research in the resource-based view of thefirm and organizational economics, it develops a rigorous approachto the many important issues surrounding the scope ofthe firm. Starting from the analysis of how valuable resourcescontribute to the competitive advantage of a single business,the book progresses through the analysis of scale, scope andvertical integration within an industry, to the treatment of diversificationand the management of multi-business firms. Assuch, it perfectly complements those required strategy coursesthat develop the notions of strategy as the internal consistencyand external positioning of single business firms. This new editionhas been completely updated, including a new chapter oncorporate transformation.CONTENTSChapter 1: An Introduction to Corporate Strategy [Appendix A: PastApproaches to Corporate Strategy] Chapter 2: Resources and Rents[Appendix B: <strong>Business</strong> Strategy and Industry Analysis] Chapter 3: Scaleand Scope within an Industry Chapter 4: Diversified Expansion Chapter5: Organizational Limits to Firm Scope Chapter 6: Managing theMultibusiness Corporation [Appendix C: Mechanisms for AchievingCorporate Coherence] Chapter 7: Creating Corporate Advantage Chapter8: Corporate Transformation Chapter 9: Corporate GovernanceInternational EditionMANAGEMENT STRATEGYAchieving Sustained Competitive AdvantageBy Alfred A Marcus2005 / 224 pagesISBN-13: 978-0-07-305308-0 / MHID: 0-07-305308-2(with OLC Premium Content Card)ISBN-13: 978-0-07-123833-5 / MHID: 0-07-123833-6[IE with OLC Premium Content Card]Website: http://www.mhhe.com/www.mhhe.com/marcus1eManagement Strategy: Sustaining Competitive Advantage, 1stedition, by Alfred Marcus, is a strategy book which focuses onhow making winning moves is dependent upon finding profitablepatterns that repeatedly meet customer demands for solutions.Where many strategy books have lost sight of the purposeof strategy and fail to show how decisions actually affect businessperformance and ultimately, outcomes, Management Strategyfocuses on the types of analyses the industry, environment,and a company’s internal resources require to make effectivestrategic moves. In eight chapters, this textbook builds uponthe analysis process and demonstrates how strategy impacts anorganization’s position in comparison to its competitors, bothin terms of the cost and quality of its products and the scopeof businesses in which it is involved (vertical and horizontalintegration), as well as its global versus domestic reach. Theoutcomes that come from analyzing an organization also determinethe extent to which the organization will strive to bean innovator as opposed to being a follower.CONTENTSPART ONE: MANAGING STRATEGICALLY Chapter 1: Strategy BasicsChapter 2: External Analysis Chapter 3: Internal Analysis PART TWO:MAKING MOVES Chapter 4: Timing and Positioning Chapter 5: Mergers,Acquisitions, and Divestitures Chapter 6: Globalization Chapter7: Innovation and Entrepreneurship PART THREE: REPOSITIONINGChapter 8: Continuous ReinventionSTRATEGY: ANALYSIS AND PRACTICEText and CasesBy Howard Thomas, John McGee and David Wilson of Universityof Warwick2005800 pagesISBN-13: 978-0-07-710705-5 / MHID: 0-07-710705-5 (Text only)1200 pagesISBN-13: 978-0-07-710706-2 / MHID: 0-07-710706-3(Text and Cases)<strong>McGraw</strong>-<strong>Hill</strong> UK TitleWebsite: www.mcgraw-hill/textbooks/mcgeethomaswilsonA hotly-anticipated new textbook brings strategy up-to-date witha fresh and vibrant approach. The author team of ProfessorsJohn McGee, Howard Thomas and David Wilson combine theirextensive experience of teaching and consulting in strategy withcutting edge research to form an exciting new textbook. Marryingcomprehensive coverage of strategy with an incisive andanalytical approach, the new text is ideal for undergraduate andMBA students taking a strategic management, corporate strategyor business policy module. The book sets out to provide studentswith an understanding of the core concepts and economics ofstrategy, laying the foundations for analysing strategy on a varietyof levels. With a strong emphasis on practice, the book explorescontemporary topics, including risk management, strategicchange, corporate governance, the learning organization andthe implementation of strategy for performance and process improvement.The theory is complemented by thorough pedagogythroughout and a range of excellent case examples and longer113HED 2007 Management.indd 11310/5/2006 1:24:30 PM

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