Business Communication - McGraw-Hill Books

ManagementNEWENTREPRENEURSHIP2nd EditionBy David Kirby, University of Surrey2007 (March 2007) / 350 pagesISBN-13: 978-0-07-710827-4 / MHID: 0-07-710827-2McGraw-Hill UK TitleCONTENTSSection 1—Entrepreneurship and the Environment Chapter 1~Approachesto the Study of Entrepreneurship Chapter 2 ~The Role ofEntrepreneurship in the Economy and Society Chapter 3~Influences onEntrepreneurship Development Chapter 4~Support for EntrepreneurshipDevelopment Section 2—Entrepreneurship and the Person Chapter5~The Nature, Characteristics and Behaviour of the Entrepreneur Chapter6~Entrepreneurship, Creativity and Innovation Chapter 7~Entrepreneurship,Motivation and Leadership Chapter 8~Entrepreneurship,Team Building and Conflict Resolution Section 3—Entrepreneurshipand the Organization Chapter 9~The Entrepreneurial New VentureChapter 10~New Venture Planning and Creation Chapter 11~RetainingEntrepreneurship as the Venture Grows Chapter 12~ Intrapreneurship:Developing Entrepreneurship in Large Organizations• The 6th edition has a very heavy focus on the entrepreneur as a generalmanager. The entrepreneur is more than just the creator of a thoughtor product; they must be proficient in managing the entire businessfrom product to staff and strategic process. Students will gain the skillsneeded to grasp and implement the general managerial responsibilitiesrequired to be a successful entrepreneur.• New Business Ventures is based on the new required first year coursein entrepreneurship at Harvard Business School.FEATURES• New Business Ventures maintains focus on the entrepreneur overthe life cycle of the venture, not just start-up.• The fundamental approach is summed up in four aspects of theentrepreneurial environment- high uncertainty, rapid growth, radicalchange and limited resources. These areas combined make-up theenvironment in which entrepreneurial managers must operate andthrive to succeed.• Roberts, 6e helps students to understand how entrepreneurs think.This includes concept, development, funding and generally how toreduce uncertainties.• This text does not simply focus on the few tech giants. Rather, thecases selected to include a great variety of industries and businesses.Some industries and circumstances that are included: fruit juice, genomics,real estate, software, manufacturing, services, start-ups, leveragedbuy-outs, ventures backed by investors and those funded by creditcard debt.International EditionNEW• All major sources of capital are covered, including: friends and family,angel investors, venture capital firms, commercial lending institutionsand regional and global investment bankers.NEW BUSINESS VENTURES AND THEENTREPRENEUR6th EditionBy Michael Roberts, Howard H Stevenson, William Sahlman, PaulMarshall and Richard Hamermesh of Harvard Business School2007 (July 2006) / 648 pagesISBN-13: 978-0-07-340497-4 / MHID: 0-07-340497-7ISBN-13: 978-0-07-125812-8 / MHID: 0-07-125812-4 [IE]Website: http://www.mhhe.com/roberts6eRoberts’ New Business Ventures and the Entrepreneur, 6e standsout as a text designed to guide tomorrow’s entrepreneurs downthe difficult road ahead. Specifically, the Roberts team addressesthe entrepreneur before, during and after the decision to create anew venture. Entrepreneurs need to realize that they are assuminga managerial role- both in a product and people sense. NewBusiness Ventures, 6e will leave students with the skills neededto grasp and implement the general managerial responsibilitiesrequired to be a successful entrepreneur. The text provides aninnovative approach to teaching the core general managementskills via the lens of the entrepreneur. The course upon whichthis book I based is now the new core required course in generalmanagement at Harvard Business School.NEW TO THIS EDITION• Over 90% of the cases are NEW to this edition! All cases are interesting,challenging and relevant. Topics include entrepreneurship innon-profit and social enterprise sector, as well as entrepreneurship inthe larger corporate sector.• Entrepreneurs are responsible for more than just developing anidea. Roberts et al identify the obstacles faced by these new managersthrough the growth period of their new business. Not only are problemareas like strategy and managerial tasks overviewed, but the text alsoprovides approaches to managing them.• With all of the entrepreneurial opportunities available in today’sbusiness world, how do you decide what– if any –are right for you?The author team break down the different entrepreneurial endeavors(non-profit, start-up, established company with internal enterprise, etc)allowing students to create a connection based on their personality.CONTENTSPart I: Introduction: What is Entrepreneurship? Chapter 1 A Perspectiveon Entrepreneurship Part II: Recognizing and Analyzing OpportunityChapter 2 Some Thoughts on Business Plans Chapter 3 Note on BusinessModel Analysis for the Entrepreneur Chapter 4 Valuation, Financingand Capitalization Tables in the New Venture Context Chapter 5 HowVenture Capitalists Evaluate Potential Venture Opportunities Part III:Assembling Intellectual, Human and Financial Resources Chapter 6The Legal Protection of Intellectual Property Chapter 7 New VentureFinancing Chapter 8 Deal Structure and Deal Terms Part IV: Managingthe Early-Stage Venture Chapter 9 Managing Risk and Reward in theEntrepreneurial Venture Chapter 10 The Legal Forms of OrganizationPart V: Managing Growth and Realizing Value Chapter 11 Managingthe Growing Venture• 6 of the 11 chapters in this edition are NEW! New chapters focuson: “Business Model Analysis”; “Valuation and Capitalization Tables”;“Perspectives from Venture Capitalists on the Evaluation of New VentureOpportunities”; “Managing Risk and Reward in the EntrepreneurialVenture”; “Managing Growth”.• These new chapters, in combination with five of the chapters fromthe prior edition, provide a broad treatment of the full range of issuesaround starting and managing new ventures.102HED 2007 Management.indd 10210/5/2006 1:24:27 PM