Business Communication - McGraw-Hill Books

MarketingCONTENTSBrief Contents. Part One Introduction. Chapter 1 Consumer Behaviorand Marketing Strategy. Part Two External Influences. Chapter2 Cross-Cultural Variations in Consumer Behavior. Chapter 3 TheChanging American Society: Values. Chapter 4 The Changing AmericanSociety: Demographics and Social Stratification. Chapter 5 The ChangingAmerican Society: Subcultures. Chapter 6 The American Society:Families and Households. Chapter 7 Group Influences on ConsumerBehavior. Part Two Cases Cases 2–1 through 2–9. Part Three InternalInfluences. Chapter 8 Perception. Chapter 9 Learning, Memory, andProduct Positioning. Chapter 10 Motivation, Personality, and Emotion.Chapter 11 Attitudes and Influencing Attitudes. Chapter 12 Self-Conceptand Lifestyle. Part Three Cases Cases 3–1 through 3–10. Part FourConsumer Decision Process. Chapter 13 Situational Influences. Chapter14 Consumer Decision Process and Problem Recognition. Chapter 15Information Search. Chapter 16 Alternative Evaluation and Selection.Chapter 17 Outlet Selection and Purchase. Chapter 18 PostpurchaseProcesses, Customer Satisfaction, and Customer Commitment. Part FourCases Cases 4–1 through 4–8. Part Five Organizations as Consumers.Chapter 19 Organizational Buyer Behavior. Part Five Cases Cases 5–1and 5–2. Part Six Consumer Behavior and Marketing Regulation.Chapter 20 Marketing Regulation and Consumer Behavior. Part SixCases Cases 6–1 and 6–2. Appendix A Consumer Research Methods.Appendix B Consumer Behavior Audit. IndexesCONSUMER BEHAVIOURBy Karen Webb, Western Sydney Institute of TAFE2005ISBN-13: 978-0-07-471343-3 / MHID: 0-07-471343-4McGraw-Hill Australia TitleWebsite: www.mhhe.com/au/webbKaren Webb’s Consumer Behaviour is a hands-on, practicaltext exploring the individual, social and lifestyle influences onconsumer motivation and using this information to help assessand devise marketing strategies. Consumer Behaviour is theonly buyer-behaviour text for TAFE students that is structuredaround the VET Training Package.CONTENTSChapter 1 Buyer Behaviour and Marketing Strategy Chapter 2 MarketSegmentation and the Marketing Environment Chapter 3 Consumerdecision making process Chapter 4 Organisational buying behaviourChapter 5 Perception and information processing Chapter 6 Learningand memory Chapter 7 Personality Chapter 8 Motivation and emotionChapter 9 Attitudes Chapter 10 Lifestyles, values, and culture Chapter11 Groups, Families and households Chapter 12 Situational influencesChapter 13 Legal and ethical issues / Glossary / IndexInternational EditionNEWCONSUMER BEHAVIOREnhanced Edition, 4th EditionBy Cathy Neal, Queensland University of Technology, PascaleQuester, University of Adelaide and Del Hawkins, University ofOregon2006 (May 2006)ISBN-13: 978-0-07-471693-9 / MHID: 0-07-471693-XMcGraw-Hill Australia TitleWebsite: http://www.mhhe.com/au/neal4eConsumer Behaviour, the market leading text by Cathy Nealand Pascale Quester, is now even more current, more livelyand more relevant. This new Enhanced edition now offers aNEW 32 page section up front that hosts contemporary hottopics in areas such as: culture and consumption, childrenand consumption, subcultures and consumption, phishing andmore. Specifically created to meet the needs of contemporaryusers interested in presenting their students with the latest developmentsin the field, this enhanced edition includes a newcapstone case and several new cases from New Zealand. Theenhanced material builds on the existing 4th edition that hascome to be recognised for its fresh and contemporary design,features that engage students and enhance their comprehensionof the key concepts. The strategic and decision-making focusof this text is retained.CONTENTS1 Hot topics 2 Case collection: Capstone case / New Zealand cases /Classroom cases / Introduction Chapter 1 Consumer behaviour andmarketing strategy 3 Part 1 Consumer decision process Chapter 2 Situationalinfluences Chapter 3 Problem recognition Chapter 4 Informationsearch Chapter 5 Evaluating and selecting alternatives Chapter 6 Outletselection and purchase Chapter 7 Postpurchase processes, customersatisfaction and consumer loyalty Part 2 Internal influences Chapter8 Perception Chapter 9 Learning and memory Chapter 10 Motivation,personality and emotion Chapter 11 Attitude and attitude change Part3 External influences Chapter 12 Australian society: demographics andlifestyles Chapter 13 Household structure and consumption behaviourChapter 14 Group influence and communication Chapter 15 Socialclass Chapter 16 Culture and cross-cultural variations in consumerbehaviour Part 4 Contemporary topics in consumer behaviour Chapter17 Business-to-business buying behaviour Chapter 18 Consumersand societyInternational EditionCONSUMERS2nd EditionBy Eric Arnould and Linda Price of University of Nebraska—Lincolnand George M. Zinkhan, University of Georgia2004 / 896 pagesISBN-13: 978-0-07-253714-7 / MHID: 0-07-253714-0(Out of Print)ISBN-13: 978-0-07-124709-2 / MHID: 0-07-124709-2 [IE]Website: http://www.mhhe.com/arnould04Consumers, 2/e, by Arnould, Price and Zinkhan, analyses howand why consumers purchase and consume the way they do.It outlines both the individual and social factors that influencethese processes. The text presents a global, behavioral, andmulti-disciplinary coverage of consumer behavior. Consumersis praised as the most current text in the field in the areas oftechnology, research, and illustrative examples.CONTENTSPart 1: An Overview of Consumer Behavior 1 Introduction:The Worldof Consumers 2 The Changing World of Consumption 3 The Meaningand Nature of Culture 4 Consumption Meanings Part 2: MarketingDecisions and Consumer Behavior 5 Consumer Behaviors and MarketingStrategies 6 Learning About Consumers Part 3: Consumer DecisionMaking and Acquisition 7 Consumer Motives, Goals, and Involvement 8Perception: Worlds of Sensations 9 Experience, Learning and Knowledge10 Consumer Attitudes, Judgements, and Decisions 11 Purchase andAlternatives to Purchase Part 4: Social Context and Consumption 12Economic and Social Segments 13 Organizational and Household Behaviors14 Interpersonal Influence 15 Consumer Attitudes and Decisions16 Acquiring Things Part 5: Postacquistion 17 Consumer Innovation18 Consumer Satisfaction 19 Disposal, Recycling and Reuse167HED 2007 Marketing.indd 16710/5/2006 1:42:49 PM