Business Communication - McGraw-Hill Books

Management• New Internet Impact examples at the end of each chapter. Thesebrief, focused reports relate to the Timmons Model on how the Internethas fundamentally changed the business landscape forever. These areconcrete, current examples of how entrepreneurs use the Internet totheir advantage in every aspect of their venture from launch, to growthand renewal. The Internet coverage previously found in Ch. 5 is nowthroughout the text.• The Next Sea Changes is a new exercise that challenges students toresearch brainstorm, and identify what are likely to be the upcoming‘sea changes’ that will drive the next growth industries.• Examples of entrepreneurs in action, coping with the post-Internetbubble era.FEATURES• As always, we have included the latest data and updates on the significantchanges in the whole new world of capital markets, the economy,and the banking environment that are relevant to entrepreneurs.• Chapter 6, The Business Plan, presents a complete business planguide along with tips, practical advice, and know-how from successfulentrepreneurs and investors on the development and presentation ofthe plan.• Study questions for each chapter are provided to enable the studentto focus on key issues, test their knowledge, and organize importantmaterial and insights presented in the chapter.• Mind Stretchers at the end of each chapter pose some thought provokingideas for readers allowing them to apply the material.• The Venture Opportunity Screening Exercises (VOSE) have beensimplified and segmented into discreet exercises that can be usedseparately or in total. This change allows for maximum flexibility inthe syllabus and when counseling individual students or mentoringfield study projects.CONTENTSPart One: The Entrepreneurial Mind for an Entrepreneurial Society.Chapter 1. The Entrepreneurial Mind: Crafting a Personal EntrepreneurialStrategy. Chapter 2. America’s Entrepreneurial Revolution Goes Global.Part Two: The Opportunity. Chapter 3. The Entrepreneurial Process.Chapter 4. The Opportunity: Creating, Shaping, Recognizing, Seizing.Chapter 5. Screening Venture Opportunities. Chapter 6. The BusinessPlan. Part Three: The Founder and Team. Chapter 7. The EntrepreneurialManager. Chapter 8. The New Venture Team. Chapter 9. Personal Ethicsand the Entrepreneur. Part Four: Financing Entrepreneurial Ventures.Chapter 10. Resource Requirements. Chapter 11. Franchising. Chapter12. Entrepreneurial Finance. Chapter 13. Obtaining Venture and GrowthCapital. Chapter 14. The Deal: Valuation, Structure, and Negotiation.Chapter 15. Obtaining Debt Capital. Part Five: Startup and Beyond.Chapter 16. Managing Rapid Growth: Entrepreneurship Beyond Startup.Chapter 17. The Family Enterprise. Chapter 18. The Entrepreneur andthe Troubled Company. Chapter 19. The Harvest and BeyondENTREPRENEURSHIP AND SMALL FIRM4th EditionBy David Deakins, University of Praisley and Mark Freel2006 / 360 pagesISBN-13: 978-0-07-710826-7 / MHID: 0-07-710826-4McGraw-Hill UK TitleThe fourth edition of this text continues to cover entrepreneurialand small firm theory, concepts, evidence, policy and practice.This fully updated edition contains the latest research developmentsas well as practical assignments, examples and real lifecase studies. In addition, it has new coverage of family businessand female entrepreneurs, and a revised structure.CONTENTSChapter 1: The Entrepreneur: Concepts and Evidence / Chapter 2: Entrepreneurialactivity and the economy (include international perspective)/ Chapter 3: Diversity in Entrepreneurship: The role of women & ethnicminorities / Chapter 4: Sources of Finance: Overview of Issues and DebtFinance / Chapter 5: Finance: VCs and BAs / Chapter 6: Innovation andEntrepreneurship / Chapter 7: Information and Communication Technologiesand E-Business / Chapter 8: Growth / Chapter 9: InternationalEntrepreneurship / Chapter 10: Family businesses / Chapter 11: Issuesin Business Start-up / Chapter 12: Preparation for Business Start-upBEN FRANKLIN: AMERICA’S ORIGINALENTREPRENEURBy Blaine McCormick and Benjamin Franklin2006 / 384 pagesISBN-13: 978-1-932-53168- 8 / MHID: 1-932-53168-8A Professional Reference TitleYou are holding the only modern adaptation of BenjaminFranklin’s 18th century autobiography. It is at its heart oneof the greatest business stories ever told. The most versatileFounding Father was a husband, a father, a writer, an inventor,a statesman, a fundraiser and a military leader. But in his mind,he was first and foremost a businessman. Franklin’s captivatingadventures include his almost single-handed responsibility forestablishing the first media empire, the first public library, thefirst fire brigade, the University of Pennsylvania, the first bookclub and the first franchise--all of which are detailed within thesepages with Franklin’s characteristic mix of humility and pride.Franklin chronicles his own story, from his early days growingup in colonial Boston to his retirement from printing and growinginvolvement in national politics. It was during these yearsthat he honed his management and leadership skills, acquireda fervent distaste for tyranny of all types, embraced a strong setof morals, and developed an uncompromising work ethic. Fromthe moment he fled his tyrannical master and set himself up as aprinter in Philadelphia, all who came into contact with Franklinrecognized his destiny. His wisdom transcends the ages--and hislife lessons are insights are as compelling today as ever.INVITATION TO PUBLISHMcGraw-Hill is interestedin reviewing manuscriptfor publication. Pleasecontact your localMcGraw-Hill office or email toasiapub@mcgraw-hill.comVisit McGraw-Hill Education (Asia)Website: www.mcgraw-hill.com.sg104HED 2007 Management.indd 10410/5/2006 1:24:27 PM