Business Communication - McGraw-Hill Books

Title IndexManagement Information Systems, 8e, O’Brien .................140Management Information Systems, 4e, Post ........................142Management Information Systems for the InformationAge with CD and MiSource, 6e, Haag ...........................141Management: Leading and Collaborating in theCompetitive World, 7e, Bateman .....................................49Management of a Sales Force, 12e, Spiro ............................181Management of a Sales Force, 11e, Spiro ............................182Management of Telecommunications (The): BusinessSolutions to Business Problems, 2e, Carr......................148Management Strategy, Spulber ............................................115Management Strategy: Achieving SustainedCompetitive Advantage, Marcus ....................................113Managerial Communication: Strategies andApplications, 4e, Hynes ...................................................19Managerial Communication: Strategies andApplications, 3e, Hynes ...................................................20Managerial Issues of Enterprise Resource PlanningSystems, Olson ...............................................................152Manager’s Guide to Self-Development (A), 5e, Pedler .........68Managing Change, Palmer .....................................................93Managing Change: Text and Cases, 3e, Jick ..........................93Managing Change: Text and Cases, 2e, Jick ..........................94Managing Human Resources, 7e, Cascio ...............................73Managing Organizations, 3e, Rosenfeld ................................61Managing the Global Corporation: Case Studies inStrategy and Management, 2e, De La Torre ....................87Marketing, 14e, Etzel ...........................................................159Marketing, 8e, Kerin ............................................................161Marketing Channels, 2e, Pelton ...........................................183Marketing: Creating and Delivering Value, 5e, Quester ......162Marketing Game!, 3e, Mason ...............................................164Marketing Management, 8e, Peter .......................................169Marketing Management, 3e, Saxena ....................................171Marketing Management: A Strategic Decision-MakingApproach, 6e, Mullins ....................................................168Marketing Management: Cases, Dolan ................................171Marketing Management: Text and Cases, Lal ......................170Marketing Management: Text and Cases, Quelch ................171Marketing Planning: A Global Perspective, Hollesen ..........188Marketing: Principles and Perspectives, 5e, Bearden ..........158Marketing Research, Cooper ................................................164Marketing Research, 3e, Hair ..............................................164Marketing Research, 3e, Hair [UK Title] .............................165Marketing Research Project Manual, Molinari ....................165Marketing Strategy, 5e, Walker ............................................173Marketing: The Core, 2e, Kerin ...........................................160Marketing: Value-Based, Grewal .........................................157Marketing Warfare, 20e, Ries ...............................................195McGraw-Hill Handbook of More Business Letters, 4e(The), Poe .........................................................................24McGraw-Hill Handbook of More Business Letters, 3e(The), Poe .........................................................................24Measuring and Managing Knowledge, Housel ....................151Merlin: A Marketing Simulation, Anderson ........................163Mike Bikes Advanced, 5e, SmartSims.................................116Mike’s Bikes Intro, 5e, Ferrell .....................................116, 130Modern Competitive Strategy, 2e, Walker ...........................111Motivation and Work Behavior, 7e, Porter ..........................119Multisourcing, Cohen ...........................................................124NNegotiation, 5e, Lewicki ........................................................98Negotiation: Readings, Exercises and Cases, 5e,Lewicki .............................................................................97New Business Mentor 2007, 7e, Timmons ..........................103New Business Ventures and the Entrepreneur, 6e,Roberts ...........................................................................102New Positioning (The): The Battle for Your MindEscalates, Trout ..............................................................169New Products Management, 8e, Crawford ..........................184New Strategic Thinking (The), Robert ................................124New Venture Creation: Entrepreneurship for the 21stCentury, 7e, Timmons ....................................................103New Zealand Marketing Environment (The), Rod ...............188OObject-Oriented Systems Analysis and DesignUsing UML, 3e, Bennett ................................................146Object Oriented Systems Development, Bahrami ...............147Offshore Nation: Strategies for Success in GlobalOutsourcing and Offshoring (The), Vashistha .................85Oracle SQL and Introductory PL/SQL, Preece ....................143Organizational Behavior, 3e, Buelens ....................................61Organizational Behavior, 7e, Kreitner ...................................57Organizational Behavior, 11e, Luthans .................................56Organizational Behavior, 4e, McShane ..................................56Organizational Behavior and Management, 8e,Ivancevich ........................................................................64Organizational Behavior and Management, 7e,Ivancevich ........................................................................65Organizational Behavior: Essentials with OnlineLearning Access Card, McShane .....................................59Organizational Behavior: Human Behavior at Work,10e, Luthans ....................................................................62Organizational Behavior: Human Behavior at Work,12e, Newstrom .................................................................59Organizational Behavior In Asia: Issues and Challenges,Tan ....................................................................................63Organizational Behavior: Key Concepts, Skills andBest Practices, 3e, Kinicki ...............................................56Organizational Behavior: Key Concepts, Skills andBest Practices, 2e, Kinicki ...............................................60Organizational Behavior On the Pacific Rim, 2e,McShane ..........................................................................61Organizational Theory: Tension and Change, Jaffee ..............92Organization Behavior: Solutions for Management,Sweeney ............................................................................62Organization Development and Transformation:Managing Effective Change, 6e, French ..........................93Organizations, 12e, Gibson ....................................................60PPerspectives in Business Ethics, 3e, Hartman .......................92Phone Skills for the Information Age, 3e, Maxwell ...............23Preface to Marketing Management, 10e, Peter ....................168Pricing: Making Profitable Decisions, 3e, Monroe ..............191Principles and Practice of Marketing, 5e, Jobber ................160Principles of Advertising and IMC, 2e, Duncan ..................177Principles of Management, 3e, Tripathi ................................52Principles of Services Marketing, 4e, Palmer ......................189Principles of Voice and Data Communications, Bates .........147Product Design and Development, 4e, Ulrich ......................184Product Design and Development, 3e, Ulrich ......................185Product Lifecycle Management: Driving the NextGeneration of Lean Thinking, Grieves .............................24Product Management, 4e, Lehmann ....................................183Project Planning, Scheduling and Control, 4e, Lewis ..........149Public Relations for the Information Age, Lattimore ..........192200Indexes.indd 20010/5/2006 2:13:57 PM