Business Communication - McGraw-Hill Books

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E-CommerceInternational EditionCYBERLAW AND E-COMMERCEBy David Baumer and J Poindexter of North Carolina State University2002 / 432 pagesISBN-13: 978-0-07-244120-8 / MHID: 0-07-244120-8(Out of Print)ISBN-13: 978-0-07-112300-6 / 0-07-112300-8 [IE]CONTENTSChapter 1: The Legal Environment of Business in the Information Age.Chapter 2: Basic Contract Law. Chapter 3: Current and Future Contractlaw for E-Commerce. Chapter 4: Contracting and Licensing Software.Chapter 5: Torts: Wrongs and Their Remedies. Chapter 6: Cybertorts,Privacy, and Government Regulation. Chapter 7: Product Liability inTort. Chapter 8: Intellectual Property I: Basic Patent and Trade SecretLaw. Chapter 9: Intellectual Property II: Basic Copyright and TrademarkLaw. Chapter 10: Intellectual Property III: Creating, Using, and ProtectingSoftware. Chapter 11: Business Organization: Bricks and Mortar.Chapter 12: Cyber Companies and Internet Agreements.CyberpreneurshipInternational EditionBUILDING AN E-BUSINESSFrom the Ground UpBy Elizabeth Eisner Reding2001 / 192 pagesISBN-13: 978-0-07-242636-6 / MHID: 0-07-242636-5 (Out of Print)ISBN-13: 978-0-07-115081-1 / MHID: 0-07-115081-1 (IE)Website: http://www.mhhe.com/ebusinessCONTENTSCHAPTER ONE: Getting Started on the Web / CHAPTER TWO: Creatinga Business Plan / CHAPTER THREE: Developing a Marketing Plan/ CHAPTER FOUR: Designing a Web Page / CHAPTER FIVE: Creatinga Web Site / CHAPTER SIX: Enhancing Web Pages / CHAPTER SEVEN:Creating Advanced Web Pages / CHAPTER EIGHT: Running an E-Business/ GlossaryRisk ManagementInternational EditionELECTRONIC COMMERCESecurity, Risk Management, and Control, 2nd EditionBy Marilyn Greenstein, Arizona State University-West and MiklosVasarhelyi, Rutgers University, Newark2002ISBN-13: 978-0-07-251915-0 / MHID: 0-07-251915-0(with PowerWeb) - Out of PrintISBN-13: 978-0-07-124064-2 / MHID: 0-07-124064-0[IE with PowerWeb]Website: http://www.mhhe.com/business/accounting/greenstein2eCONTENTS1. Overview of Electronic Commerce. 2. The Electronization of Business.3. B2B Process and Strategies. 4. Electronic Commerce and the Roleof Independent Third-Parties. 5. The Regulatory Environment. 6. EDI,Electronic Commerce and the Internet. 7. Risks of Insecure Systems.8. Risk Management. 9. Internet Security Standards. 10. Cryptography& Authentication. 11. Firewalls. 12. Electronic Commerce PaymentMediums. 13. Intelligent Agents. 14. Web-Based MarketingInternational EditionStrategyINTRODUCTION TO E-COMMERCE2nd EditionBy Jeffrey F. Rayport and Bernard J. Jaworski of Monitor / MarketspaceCenter and Breakaway Solutions Inc.2004 / 512 pagesISBN-13: 978-0-07-286525-7 / MHID: 0-07-286525-3(with PowerWeb)ISBN-13: 978-0-07-123266-1 / MHID: 0-07-123266-4[IE with PowerWeb]Website: http://www.mhhe.com/rayport04Introduction to E-Commerce, 2/e, by Rayport and Jaworksi,can be used as the principles book for e-commerce. Much likethere is a “Principles of Marketing” that is intended to be thefirst course in marketing, The text covers the entire landscapeof e-commerce. The key message is that faculty who want toteach an introductory class on e-commerce and focus on thestrategy parts of e-commerce first and technology second, shouldadopt this book. Faculty who teach marketing, management,strategy and entrepreneurship as the core discipline prefer thisbook over technology-oriented e-commerce books. Introductionto e-Commerce gives present and future practitioners ofe-Commerce a solid foundation in all aspects of conductingbusiness in the networked economy. The text focus is on whata manager needs to know about Internet infrastructure, strategyformulation and implementation, technology concepts, publicpolicy issues, and capital infrastructure in order to make effectivebusiness decisions. This is presented in a framework for thestudy and practice of e-Commerce with business strategy at thecore surrounded by four infrastructures; the technology infrastructurethat underlies the Internet, the media infrastructure thatprovides the content for businesses, public policy regulationsthat provide both opportunities and constraints, and the capitalinfrastructure that provides the money and capital to run thebusinesses. Within this framework, the authors provide a deepexploration of core concepts of online strategy and associatedenablers enriched by a wide variety of examples, case studies,and explanations culled directly from practice.CONTENTS1 A Framework for E-Commerce Part I: The Basic Technology of theInternet and the Web 2 Basic Technology of the Web and E-CommerceBusinesses Part II: Strategy Formulation for New Economy Firms 3Framing Market Opportunity 4 Business Models 5 Customer Interface6 Market Communications and Branding 7 Strategy Implementation 8Metrics Part III: Technology Infrastructure 9 Website DevelopmentProcess 10 Website Architecture Part IV: Capital Infrastructure 11Human and Financial Capital Part V: Media Infrastructure 12 MediaConvergence Part VI: Public Policy and Structure 13 Public Policy:Regulation37HED 2007 E-Commerce.indd 3710/5/2006 1:47:04 PM
E-CommerceInternational EditionE-COMMERCEBy Jeffrey Rayport and Bernard Jaworski of Monitor / MarketspaceCenter2001 / 456 pagesISBN-13: 978-0-07-246521-1 / MHID: 0-07-246521-2 (Out of Print)ISBN-13: 978-0-07-118945-3 / MHID: 0-07-118945-9 [IE]Website: http://www.mhhe.com/marketspaceCONTENTSChapter 1: Overview of E-commerce Framework Chapter 2: FramingMarket Opportunity Chapter 3: Business Models Chapter 4: CustomerInterface Chapter 5: Market Communications and Branding Chapter 6:Implementation Chapter 7: Metrics Chapter 8: Valuation Chapter 9:Network Infrastructure Chapter 10: Media ConvergenceKnowledge ManagementINFORMATION AND KNOWLEDGE SOCIETYBy Al-Hawamdeh Suliman, Nanyang Technological University and LHart Thomas, Florida State University2001 / 296 pagesISBN-13: 978-0-07-120238-1 / MHID: 0-07-120238-2An Asian PublicationCONTENTSChapter 1. Information Society: Global Perspective. Chapter 2. InformationInfrastructure. Chapter 3. Communication and InformationTransfer. Chapter 4. Electronic Publishing in the Digital Era. Chapter5. Knowledge Management and the Economy of Ideas. Chapter 6. IntellectualProperty and Copyright in the Digital Era. Chapter 7. Educationin the Digital Age. Chapter 8. Privacy in the Information Age. Chapter 9.Information Security and Ethics. Chapter 10. Information Standards.E-Commerce Cases BookInternational EditionCASES IN ELECTRONIC COMMERCE2nd EditionBy Sid L Huff, Scott Schneberger, Michael Wade, Peter Newson andMichael Parent2002 / 488 pagesISBN-13: 978-0-07-245731-5 / MHID: 0-07-245731-7 (Out of Print)ISBN-13: 978-0-07-112352-5 / MHID: 0-07-112352-0 [IE]CONTENTS1.Introduction 2. E-Commerce Infrastructure 3. Sourcing of E-CommerceCapabilities 4. Financial Systems and Choices 5. Business-to-ConsumerE-Commerce 6. Business-to-Business E-Commerce and E-CommerceStrategy 7. Virtual Work 8. Virtual Communities 9. Social and LegalIssuesInternational EditionKNOWLEDGE MANAGEMENTBy Ganesh Natarajan, President of APTECH, a leading and training &consultant organization and Sandhya Shekhar, Principal Consultantof APTECH, Mumbai.2000 / 375 pagesISBN-13: 978-0-07-463770-8 / MHID: 0-07-463770-3 (Out of Print)ISBN-13: 978-0-07-118820-3 / MHID: 0-07-118820-7 [IE]Tata McGraw-Hill TitleA Professional Reference TitleCONTENTS1. Introduction. 2. Demystifying Knowledge Management. 3. KM TheBusiness Perspective. 4. KM The Technology Perspective. 5. KM TheProcess Perspective. 6. KM The Learning Systems Perspective. 7. K MThe Market Perspective. 8. Building the Knowledge Corporation. 9. KMin Other Segments. 10. KM Your Perspective. 11. KM The FutureInternational EditionCASES IN E-COMMERCEBy Jeffrey Rayport and Bernard Jaworski of Monitor / MarketspaceCenter2002 / 656 pagesISBN-13: 978-0-07-250095-0 / MHID: 0-07-250095-6ISBN-13: 978-0-07-112412-6 / MHID: 0-07-112412-8 [IE]Website: www.Marketspaceu.comCONTENTSChapter 1: Overview of e-Commerce Framework. Chapter 2: Framingthe Market Opportunity. Chapter 3: Business Models. Chapter 4: CustomerInterface. Chapter 5: Marketing Communications and Branding.Chapter 6: Implementation. Chapter 7: Valuation. Chapter 8: NetworkInfrastructure. Chapter 9: Media Convergence.COMPLIMENTARYCOPIESComplimentary desk copies are availablefor course adoption only. Kindly contact yourlocal McGraw-Hill Representative or fax theExamination Copy Request Form availableon the back pages of this catalog.Visit McGraw-Hill EducationWebsite: www.mheducation.com38HED 2007 E-Commerce.indd 3810/5/2006 1:47:04 PM
Page 2 and 3: TABLE OF CONTENTSBusiness Communica
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Page 14 and 15: Business CommunicationNEWCOLLEGE EN
Page 16 and 17: Business CommunicationFEATURES• C
Page 18 and 19: Business CommunicationInternational
Page 20 and 21: Corporate CommunicationInternationa
Page 22 and 23: Business CommunicationPart 4 - Inte
Page 24 and 25: Business CommunicationCh 42 How to
Page 26 and 27: 2007-2008 NEW Business Law TitlesBu
Page 28 and 29: Business LawRelationship. Chapter 3
Page 30 and 31: Business LawNEW TO THIS EDITION•
Page 32 and 33: Business LawNEW TO THIS EDITION•
Page 34 and 35: 2007-2008 NEW E-Commerce TitlesE-Co
Page 36 and 37: International EditionE-COMMERCECont
Page 40 and 41: Supply Chain ManagementInternationa
Page 42 and 43: E-CommerceCONTENTSChapter 1 - Purch
Page 44 and 45: CONTENTSManagement~ ContentsBusines
Page 46 and 47: 2007-2008 NEW Management Titles2007
Page 48 and 49: ManagementPrinciples of Management-
Page 50 and 51: ManagementInternational EditionNEWM
Page 52 and 53: ManagementManagement Insight, and M
Page 54 and 55: ManagementMANAGEMENTA Global Perspe
Page 56 and 57: Management• An emphasis on inquir
Page 58 and 59: Management• McShane/Von Glinow su
Page 60 and 61: Management13 Managing Conflict and
Page 62 and 63: ManagementNEWORGANIZATIONAL BEHAVIO
Page 64 and 65: Organizational Behavior- Supplement
Page 66 and 67: ManagementInternational EditionORGA
Page 68 and 69: Management• New opening vignettes
Page 70 and 71: ManagementNEW TO THIS EDITION• Ch
Page 72 and 73: ManagementNEW TO THIS EDITION• Ch
Page 74 and 75: Management11 Performance Management
Page 76 and 77: Human Resource Management- Suppleme
Page 78 and 79: ManagementCONTENTSChapter 1 - The P
Page 80 and 81: ManagementInternational EditionLABO
Page 82 and 83: International Human ResourceManagem
Page 84 and 85: ManagementINTERNATIONAL BUSINESSBy
Page 86 and 87: Managementin the Asian region, espe
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ManagementInternational EditionMANA
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ManagementNEWBUSINESS ETHICSDecisio
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ManagementChallenge of Responsible
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Organization DevelopmentChangeManag
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ManagementNEWROUNDTABLE VIEWPOINTS:
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International EditionNegotiationNEW
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Management• Entrepreneurial Small
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ManagementInternational EditionNEWE
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ManagementInternational EditionNEWI
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ANNUAL EDITIONS: ENTREPRENEURSHIP 0
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Management• Chapter-ending exerci
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Management• Global Strategy in Ac
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Managementto successful strategy ex
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Managementsification: Strategies fo
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ManagementInternational EditionMANA
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ManagementInternational EditionBUSI
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International EditionMotivationMOTI
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International EditionTECHNOLOGY MAN
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Human Resource Management/Leadershi
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Entrepreneurship(Professional Refer
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2007-2008 NEW Business Administrati
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Business Administration• “Getti
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2007-2008 NEW Keyboarding & Office
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Keyboarding & Office TechnologyGDP
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GREGG COLLEGE KEYBOARDING & DOCUMEN
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2007-2008 NEW Management Informatio
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Management Information SystemsIntro
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Management Information SystemsSecti
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Management Information SystemsInfor
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Management Information SystemsInter
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International EditionINTRODUCTION T
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Decision Support SystemsInternation
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Management Information SystemsCases
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Management Information SystemsInter
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2007-2008 NEW Marketing TitlesMarke
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MarketingInternational EditionMarke
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Marketing• Integration of Electro
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MarketingFEATURES• Engaging Writi
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MarketingNEWIntroductory Marketing-
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MARKETING RESEARCH PROJECT MANUALBy
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MarketingCONTENTSBrief Contents. Pa
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MarketingThe Marketing Mix Chapter
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MarketingMARKETING MANAGEMENT3rd Ed
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Marketing• Logical Structure: The
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MarketingInternational EditionNEWIn
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MarketingInternational EditionPRINC
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MarketingInternational EditionNEWSE
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NEWSales ManagementMANAGEMENT OF A
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Marketingmarketing, (e) Evaluation
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MarketingInternational EditionPRODU
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International MarketingInternationa
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NEWServices MarketingSERVICES MARKE
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e leveraged to create intense relat
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and the hallmark of the Sim Series
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Marketing• Establishes brand lead
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Title IndexAABC’s of Relationship
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Title IndexHHuman Relations, 3e, La
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Title IndexPurchasing and Supply Ma
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Author IndexDess: Strategic Managem
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Author IndexMorgan: Application Cas
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Business Communication - McGraw-Hill Books

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