Business Communication - McGraw-Hill Books

Author IndexMorgan: Application Cases in ManagementInformation Systems, 5e .................................................142Mullins: Marketing Management: A StrategicDecision-Making Approach, 6e ......................................168Munro: Roundtable Viewpoints: OrganizationalLeadership .........................................................................95Murphy: Effective Business Communication, 7e ..................18NNargundkar: Services Marketing, 2e ..................................189Natarajan: Knowledge Management ....................38, 125, 151Neal: Consumer Behavior: Enhanced Edition, 4e ................167Nentl: SimCRM: Student CD and Manual ..........................192Nentl: SimSeries: SimMarketing Management ....................172Newstrom: Organizational Behavior: Human Behaviorat Work, 12e ......................................................................59Newstrom: Supervision: Managing for Results, 9e ...............54Newton: Taking Sides: Clashing Views on ControversialIssues In Business Ethics and Society, 9e .........................91Nickels: Understanding Business, 8e ...................................128Noe: Employee Training and Development, 4e ......................77Noe: Fundamentals of Human Resource Management, 2e ....70Noe: Human Resource Management: Gaining aCompetitive Advantage, 5e ...............................................73OOber: GDP 1-20 Kit, 10e .....................................................134Ober: GDP 1-60 Kit 1 Word 2000, 10e ..............................132Ober: GDP 1-60 Kit 1 Word 2002, 10e ..............................132Ober: GDP 1-60 Kit 1 Word 2003, 10e ..............................132Ober: GDP 61-120 Kit 2 Word 2000, 10e ..........................132Ober: GDP 61-120 Kit 2 Word 2002, 10e ..........................132Ober: GDP 61-120 Kit 2 Word 2003, 10e ..........................132Ober: GDP 1-120 Kit 3 Word 2000, 10e ............................133Ober: GDP 1-120 Kit 3 Word 2002, 10e ............................133Ober: GDP 1-120 Kit 3 Word 2003, 10e ............................133Ober: Gregg College Keyboarding and DocumentProcessing (GDP), Lessons 1-120, 10e ..........................134Ober: Gregg College Keyboarding DocumentProcessing (GDP), Lessons 1-20 Text, 10e ...................134Ober: Gregg College Keyboarding & DocumentProcessing (GDP), Lessons 1-60 Text, 10e ...................134Ober: Gregg College Keyboarding & DocumentProcessing (GDP), Lessons 61-120 Text, 10e ...............134Ober: Gregg College Keyboarding & DocumentProcessing (GDP), Lessons 121-180 Text, 10e ......134, 135Ober: Gregg College Keyboarding & DocumentProcessing (GDP) Student Take-Home Software,10e ..................................................................................135O’Brien: Introduction to Information Systems, 13e ............140O’Brien: Management Information Systems, 8e .................140O’Connor: Management Control of MultinationalEnterprises in China ..........................................................84Odgers: Exploring Strategic Analysis and DecisionMaking ............................................................................115Olson: Introduction to Business Data Mining ......................153Olson: Introduction to Information Systems ProjectManagement, 2e ..............................................................150Olson: Managerial Issues of Enterprise ResourcePlanning Systems ............................................................152Overby: Annual Editions: Labor ManagementRelations 05/06 .................................................................79PPalmer: Business Environment (The), 5e ............................118Palmer: Managing Change ....................................................93Palmer: Principles of Services Marketing, 4e......................189Pathak: Legal Aspects of Business ........................................29Pearce: Formulation, Implementation and Controlof Competitive Strategy, 10e ...........................................108Pearce: Strategic Management, 10e .....................................108Pedler: Manager’s Guide to Self-Development (A), 5e .........68Pelton: Marketing Channels, 2e ...........................................183Perreault: Applications in Basic Marketing 2006-2007to accompany Essentials of Marketing ...........................163Perreault: Basic Marketing, 16e ..........................................157Perreault: Essentials of Marketing, 10e ..............................162Peter: Consumer Behavior, 8e ..............................................165Peter: Marketing Management, 8e .......................................169Peter: Preface to Marketing Management, 10e ....................168Phatak: International Management: Managing in aDiverse and Dynamic Global Environment ......................86Pierce: Leaders and The Leadership Process, 4e ...................95Poe: McGraw-Hill Handbook of More BusinessLetters, 4e (The) ................................................................24Poe: McGraw-Hill Handbook of More BusinessLetters, 3e (The) ................................................................24Ponder: Leadership Made Easy .............................................96Porter: Motivation and Work Behavior, 7e ..........................119Porter: Redefining Health Care ...........................................124Post: Database Management Systems: Designingand Building Business Applications, 3e .........................143Post: Management Information Systems, 4e ........................142Preece: Oracle SQL and Introductory PL/SQL ....................143Price: Annual Editions: Entrepreneurship 04/05, 5e ............105Prince: Three Financial Styles of Very SuccessfulLeaders (The) ..................................................................123Putti: Essentials of Management: An Asian Perspective .......53QQuelch: Marketing Management: Text and Cases ...............171Quester: Marketing: Creating and Delivering Value, 5e ......162RRayport: Cases in E-Commerce ............................................38Rayport: E-Commerce ...........................................................38Rayport: Introduction to E-Commerce, 2e ......................34, 37Reding: Building An E-Business: From the Ground Up........37Reed: Legal and Regulatory Environment of Business,14e (The) ...........................................................................28Richardson: Annual Editions: Business Ethics 07/08,19e .....................................................................................89Richardson: Annual Editions: Business Ethics 06/07,18e .....................................................................................89Richardson: Annual Editions: Marketing 07/08, 29e ..........163Richardson: Internet Marketing: Readings andOnline Resources ......................................................36, 191Ries: Marketing Warfare, 20e ...............................................195Rivas-Micoud: Ghosn Factor (The): 24 InspiringLessons from Carlos Ghosn, The Most SuccessfulTransnational CEO .........................................................123Rix: Selling Managing Customer Relatonships, 3e ..............180Rob: Databases: Design, Development andDeployment Using Microsoft Access, 2e .......................144205Indexes.indd 20510/5/2006 2:13:58 PM