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MarketingAppendix G: Group-Based Peer Evaluation Appendix H: Sample MerlinBulletins Appendix I: Common Student Issues Appendix J: AdministratorIssues to Watch Appendix K: Time Lags in Merlin Appendix L: ExcelSpreadsheet File Appendix M: Merlin: Participant Guide IndexInternational EditionMARKETING GAME!3rd EditionBy Charlotte Mason and William Perreault of University of NorthCarolina2002 / 128 pagesISBN-13: 978-0-07-251380-6 / MHID: 0-07-251380-2(with Student CD-ROM)ISBN-13: 978-0-07-115046-0 / MHID: 0-07-115046-3[IE with CD-ROM]The Marketing Game is a competitive marketing strategy simulationthat allows students the opportunity to apply their marketingknowledge in a fun and interesting way. The Marketing Gameis applicable for all areas of Marketing and all levels becausethe game is not based on just one simulation. Rather it is basedon several simulations with one integrated framework. Theinstructor can decide the level of complexity by selecting thenumber of decision areas a student is forced to consider, thusmaking the game equally applicable for a first year Principlesstudent and a Graduate student. The instructor can also “setup” or adjust the marketing environments in the simulation tomeet specific learning or teaching objections, and can decideif students will compete in groups against each other, or simplyagainst themselves. The Marketing Game is based on realisticmarketing and realistic marketing relationships, and allows formaximum flexibility.Marketing ResearchInternational EditionMARKETING RESEARCHBy Donald R. Cooper, Florida Atlantic University—Boca Raton andPamela S. Schindler, Wittenberg University2006ISBN-13: 978-0-07-305430-8 / MHID: 0-07-305430-5(with Student CD)ISBN-13: 978-0-07-111571-1 / MHID: 0-07-111571-4[IE with Student CD]Website: http://www.mhhe.com/cooper06Marketing Research is written to introduce readers to the interestingand challenging world of research-supported marketingdecisions. Donald Cooper and Pamela Schindler use their researchand teaching experience, as well as their contacts in theresearch industry, to create a text full of practical examples andresearcher insights. Unlike other first editions, the author team ofCooper and Schindler have been writing successful textbooks inresearch methods for more than a decade. In Marketing Researchthey tap into their experience to create a fresh visual approachfull of practical examples and researcher insights.CONTENTSPart 1 Introduction to Marketing Research Chapter 1 The Role of Researchin Marketing Chapter 2 The Marketing Research Industry Chapter3 Thinking Like a Researcher Chapter 4 The Marketing Research ProcessChapter 5 Clarifying the Research Question Through Secondary Dataand Exploration Appendix 5A: Searching a Bibliographic DatabaseAppendix 5B: Advanced Searching Chapter 6 The Marketing ResearchRequest and Proposal Process Chapter 7 Ethics in Marketing ResearchPart 2 The Design of Marketing Research Chapter 8 Design StrategiesChapter 9 Qualitative Research Chapter 10 Observational StudiesChapter 11 Survey Data Collection Methods Chapter 12 Experimentsand Test Markets Appendix 12A: Complex Experimental Designs Part 3The Sources and Collection of Data Chapter 13 Measurement Chapter14 Measurement Scales Chapter 15 Surveys and Instruments Chapter16 Surveys and Instruments Appendix 16A: Pretesting Options andDiscoveries Chapter 17 Determining Sample Size Part 4 DiscoveringInsights: Analysis and Presentation of Data Chapter 18 Data Preparationand Description & Exploration Chapter 19 Exploring, Displaying, andExamining Data Chapter 20 Hypothesis Testing Chapter 21 Measures ofAssociation Chapter 22 Multivariate Analysis: An Overview Appendix22A: MindWriter and Simalto+Plus Chapter 23 Presenting Insights andFindings: Written and Oral Appendixes A A Summary of MarketingResearch to 1960 B Case Abstracts C Focus Group Discussion GuideD Direct Marketing Association Information Security Guidelines ENonparametric Significance Tests F Selected Statistical Tables References& Readings Glossary Credits and Acknowledgements IndexesName/Company/Product Index Subject IndexInternational EditionMARKETING RESEARCH3rd EditionBy Joseph Hair, Louisiana State University—Baton Rouge, RobertP. Bush, University of Louisiana@Lafayette and David J. Ortinau ofUniversity of South Florida—Tampa2006 / 728 pagesISBN-13: 978-0-07-283087-3 / MHID: 0-07-283087-5ISBN-13: 978-0-07-313615 8 / MHID: 0-07-313615-8(with SPSS Student CD)ISBN-13: 978-0-07-111592-6 / MHID: 0-07-111592-7 [IE]Website: http://www.mhhe.com/hair06Marketing Research, 3/e takes an application-oriented approach,providing students with the tools and skills necessary to solvebusiness problems and exploit business opportunities. Thisbook is unique from any other in the market in three significantways. First, it provides a greater balance between primary andsecondary information and the techniques and methods thatunderpin these two important types of data. Second, it offersin-depth coverage of the critical research tools and skills thatwill be required of today and tomorrow’s marketing researchersand business decision-makers. Third, with its in-depth coverageof secondary research, the practice of customer-based managementis highlighted as this book helps students see what realcompanies are doing for their marketing research. This bookprovides students a realistic and current view of the practice andimportance of marketing research in the business world.CONTENTSPart 1: The Role and Value of Marketing Research Information 1Marketing Research for Managerial Decision Making 2 The MarketingResearch Process 3 Information Management for Marketing Decisions:Secondary Data Sources Part 2: Technology in the Research Process4 Customer Relationship Management and the Marketing ResearchProcess 5 Marketing Decision Support Systems Part 3: Designing theMarketing Research Project 6 Exploratory Designs: In-Depth Interviewsand Focus Groups 7 Descriptive Research Designs: Survey Methods andErrors 8 Observation Techniques, Experiments, and Test Markets Part4: Gathering and Collecting Accurate Data 9 Sampling: Theory andDesign 10 Sampling: Methods and Planning 11 Overview of Measurement:Construct Development and Scale Measurement 12 Attitude ScaleMeasurements Used in Marketing Research 13 Questionnaire Designand Issues Part 5: Data Preparation, Analysis, and Reporting the Results14 Coding, Editing, and Preparing Data for Analysis 15 Data Analysis:Testing for Significant Differences 16 Data Analysis: Testing for Association17 Data Analysis: Multivariate Techniques for the Research Process18 Preparing the Marketing Research Report and Presentation164HED 2007 Marketing.indd 16410/5/2006 1:42:48 PM