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e leveraged to create intense relationships with customers.CONTENTSChapter 1: Introduction to Internet Marketing Part I: Framing the MarketOpportunity Chapter 2: Framing the Market Opportunity Part II:Marketing Strategy Chapter 3: Marketing Strategy in Internet MarketingPart III: The Design of the Customer Experience Chapter 4: CustomerExperience Part IV: Building the Customer Interface Chapter 5: CustomerInterface Part V: The Design of the Marketing Program Chapter6: Customer Relationships Chapter 7: Product Chapter 8: Pricing Chapter9: Communication Chapter 10: Community Chapter 11: DistributionChapter 12: Branding Chapter 13: Designing the Marketspace MatrixChapter 14: Designing the Marketing Program for Lord of the Rings PartVI: Leveraging Customer Information Through Technology Chapter15: Customer Information Systems: Leveraging Customer InformationThrough Internet Technology Part VII: Marketing Program EvaluationChapter 16: Customer MetricsInternational EditionINTERNET MARKETINGReadings and Online ResourcesBy Paul S. Richardson, Loyola University—Chicago2001 / 368 pagesISBN-13: 978-0-07-242793-6 / MHID: 0-07-242793-0(Out of Print)ISBN-13: 978-0-07-118809-8 / MHID: 0-07-118809-6 [IE]Website: http://www.mhhe.com/richardson01CONTENTS1. Introduction To Internet Marketing. 2.Conceptual Foundations ofInternet Marketing. 3.Business-to-Consumer Internet Marketing. 4.Shopping Agents & Consumer Behavior. 5. Internet Marketing Communications.6. Interactivity & Community. 7. Business-to-BusinessInternet Marketing. 8 . Internet Marketing Research. 9. The Internet& International Marketing. 10. The Internet & Public Policy. 11. TheInternet & Information Economics.International EditionPricingMarketingPRICINGMaking Profitable Decisions, 3rd EditionBy Kent B. Monroe, University of Illinois-Urbana-Champaign2003 / 684 pagesISBN-13: 978-0-07-252881-7 / MHID: 0-07-252881-8(Out of Print)ISBN-13: 978-0-07-119860-8 / MHID: 0-07-119860-1 [IE]Website: http://www.mhhe.com/monroeCONTENTSSection I Introduction / Chapter 1 Effective Pricing Management /Section II Economic Foundations of Pricing Theory / Chapter 2 TheEconomics of Price Determination / Chapter 3 The Economics of Information/ Chapter 4 Signaling and Managing Competition / Section IIIUnderstanding Customer and Buyer Behavior / Chapter 5 BehavioralFoundations for Pricing Management / Chapter 6 Pricing Practicesthat Endanger Profits / Chapter 7 Price and Customers’ Perceptionsof Value / Chapter 8 Customer Value Analysis / Chapter 9 ResearchMethods for Pricing Decisions / Section IV Profitability Analysis forPricing Decisions / Chapter 10 The Role of Costs in Pricing Decisions /Chapter 11 Using Leverage for Developing Pricing Strategies / Chapter12 Marketing Profitability Analysis / Section V Developing PricingStrategies / Chapter 13 Experience Curve Pricing / Chapter 14 PricingOver the Product Life Cycle / Chapter 15 Product-Line Pricing / SectionVI Managing the Pricing Function / Chapter 16 Developing a PriceStructure / Chapter 17 Pricing To and Through the Channel / Chapter18 Legal Aspects of Pricing Strategy / Section VII Special Topics onPricing / Chapter 19 Auctions and Competitive Bidding / Chapter 20Extending the Concepts of Strategic Planning / Chapter 21 Pricing onthe Internet / Section VIII Recommendations / Chapter 22 Guidelinesfor Better Pricing DecisionsInternational EditionE-MARKETING STRATEGYBy Chaston2000ISBN-13: 978-0-07-709753-0 / MHID: 0-07-709753-XISBN-13: 978-0-07-118873-9 / MHID: 0-07-118873-8 [IE]McGraw-Hill UK TitleWebsite: http://www.mcgraw-hill.co.uk/textbooks/chastonCONTENTS1. Managing in an E-Commerce World /2. E-Buyer Behavior / 3. Mappingthe E-Market System / 4. E-Commerce Competence / 5. E-MarketPositioning and Competitive Advantage / 6. Selecting E-Strategies andConstructing an E-Plan / 7. E-Commerce Innovation / 8. E-Promotion / 9.E-Pricing and Distribution / 10. E-Management Systems / 11. E-Businessand Institutional Markets / 12. E-Service MarketsTravel and TourismInternational EditionVIPAn Introduction to HospitalityBy Dennis L Foster1992 / 251 pagesISBN-13: 978-0-02-808769-6 / MHID: 0-02-808769-0(Out of Print)ISBN-13: 978-0-07-116252-4 / MHID: 0-07-116252-6 [IE]CONTENTSThe Hospitality Industry Past. The Lodging Industry Present. Ownershipand Management. Organization. Front Office Operations. GuestServices. Housekeeping, Engineering, and Security. Food and BeverageOperations. Marketing and Sales. The Back Office. AFTER-WORD: TheFuture of the Hospitality Industry.191HED 2007 Marketing.indd 19110/5/2006 1:42:56 PM
MarketingPublic RelationsInternational EditionPUBLIC RELATIONS FOR THE INFORMATION AGEBy Dan L. Lattimore, University of Memphis, Otis W. Baskin, PepperdineUniversity, James K. Van Leuven, University of Oregon, ElizabethL. Toth, Syracuse University and Suzette T. Heimen, Universityof Missouri—Columbia2004ISBN-13: 978-0-07-293531-8 / MHID: 0-07-293531-6(with Online Learning Center)ISBN-13: 978-0-07-111355-7 /MHID: 0-07-111355-X[IE with Student CD]Website: http://www.mhhe.com/lattimoreCoverage of global markets, new technologies, and multiculturalismthroughout this dynamic new text make it the cutting-edgechoice for public relations courses. Accompanied by a unique,free CD-ROM with video interviews of leaders in the publicrelations field, the text presents and explains in a personal, jargon-freestyle the fundamental tools of public relations practice,providing a multi-disciplinary understanding of the emergingtrends within the field.CONTENTSPart I: THE PROFESSION Chapter 1. Nature of Public RelationsChapter 2. History of Public Relations Chapter 3. A Theoretical Basisfor Public Relations Chapter 4. Ethics, Legal Environment and ProfessionalismPart II: THE PROCESS Chapter 5. Research: UnderstandingPublic Opinion Chapter 6. Strategic Planning Chapter 7. ImplementingAction and Communication Chapter 8. Evaluating Public RelationsEffectiveness Part III: PUBLIC RELATIONS: THE PUBLICS Chapter 9.Media Relations Chapter 10. Employee Communication Chapter 11.Community Relations Chapter 12. Consumer Relations and MarketingChapter 13. Financial Relations Chapter 14. Public Affairs and Relationsin GovernmentCustomer RelationManagementby readers. Courses have traditionally occurred at postgraduatelevel although it is increasingly clear that RM courses areoccurring at final year undergraduate level and in some caseslower. This text aims to fulfil the need of those lecturers andstudents teaching and taking these modules. The text will alsosuit MBAs as a bridge to more strategic marketing texts suchas Christopher et al’s (2004) Relationship Marketing. This textwill present theories and show how they relate to a range ofpractical contexts which are relatively new, including publicsector, arts, professional services and virtual communities, aswell as the more traditional domains of B2B and B2C. Thiswill be achieved through clearly structured sections entitledPerspectives, Dimensions and Contexts. A brief review of theaims of each section follows:• Perspectives: This section presents a brief review of the keyconcepts and theories from different perspectives recognised inthe academic literature.• Dimensions: This section considers the different componentsand processes incorporated within each of the perspectives thathave variously important roles and impact. Included within thisare social ties and emotional labour, knowledge management,the role of quality and performance indicators, the nature ofvirtual communities and their role in relational developmentand management, and, technology.• Contexts: This section provides an in-depth case analysis fora range of different practical contexts (case studies).FEATURES(1) The new structure: Perspectives, Dimensions, Contexts(2) Extended, useful & lively case studies(3) Authors each offer a different experiences & this will be reflectedby the breadth & interest of the case studiesCONTENTSSection 1: PERSPECTIVES 1. Introduction 2. New paradigm of RM 3.Buyer & selling behaviour models 4. Interaction approach 5. Relationalperspectives in services (Gummesson, Gronroos) Section 2: DIMEN-SIONS 6. People 7. Knowledge management 8. Virtual Communities9. Technology? Section 3: CONTEXTS 10. B2B in Professional Services11. Consumer Services – on and off-line 12. Public Sector 13. Arts 14.Conclusions 15. Summary of definitions used 16. Alphabetical list ofall referencesNEWRELATIONSHIP MARKETINGBy Tracy Harwood, Anne Broderick and Tony Garry of LeicesterBusiness School2007 (June 2007) / 368 pagesISBN-13: 978-0-07-711422-0 / MHID: 0-07-711422-1McGraw-Hill UK Title“Relationship Marketing [is] a long-term approach that nurturescustomers, employees and business partners.” (Masterson andPickton: Marketing) Identified in the 1980’s, there were somegroundbreaking texts in the 1990’s and this text now seeks todraw on the existing literature to present a modern view ofRelationship Marketing. Structured in three sections, Perspectives,Dimensions and Contexts, the text provides an integratedoverview of the key theoretical concepts and models; discussionof current practical applications; review of latest thinkingby both academics and practitioners; and, considers how theconcepts may be evolving. Lively case studies & examples willbe given to illustrate the ideas presented. Each chapter willprovide a list of further readings, annotated for accessibilityInternational EditionSIMCRM: STUDENT CD AND MANUALBy Nentl2004 / 75 pagesISBN-13: 978-0-07-283967-8 / MHID: 0-07-283967-8(Playbook for Students with CD) - Out of PrintISBN-13: 978-0-07-123499-3 / MHID: 0-07-123499-3[IE - Playbook for Students]Website: http://mhhe.com/business/marketing/simseries_websiteTHE SIM SERIES is a set of five CD-based simulation modules(each accompanied by a print manual) that can be packagedseparately or as a set with any marketing, sales, or managementtext and are designed to teach strategic decision making whilereinforcing marketing and sales principles. Each module usestoday’s hottest marketing and financial analytics to underscorethe importance of making quality management decisions. Allof the modules stress the importance of optimizing short-termrevenue gains and long-term profitability (customer lifetimevalue). Students will understand the challenge of aligning shorttermand long-term goals, and recognize when these goals canbe in conflict. The most unique selling feature of the modules192HED 2007 Marketing.indd 19210/5/2006 1:42:56 PM
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