Business Communication - McGraw-Hill Books

ManagementInternational EditionSTRATEGIC DYNAMICSConcepts and CasesBy Robert A. Burgelman, Andrew Grove and Philip Meza of StanfordUniversity2006 / 512 pagesISBN-13: 978-0-07-312265-6 / MHID: 0-07-312265-3ISBN-13: 978-0-07-125452-6 / MHID: 0-07-125452-8 [IE]Website: http://www.mhhe.com/bgm1eStrategic Dynamics: Concepts and Cases, by Burgelman, Grove,and Meza offers unique and valuable insight into strategy makingfor companies in information technology-driven industries.It is the product of over twelve years of teaching and researchbased on a unique combination of academic (Stanford’s RobertBurgelman) and industry (Intel’s Andy Grove) experience.The key themes and conceptual frameworks discussed in thisbook, along with its case studies and industry notes, provideinstructors and students with a more complete viewpoint onthe dynamic interactions of companies within industries andbetween industries than is typically found in books on strategyand technology strategy.CONTENTSPart I: Introduction: Industry Context and Key Themes Chapter One:Evolution of Information Technology-Driven Industries Chapter Two:Three Key Themes Part II: The Microchip Matures Part III: CompoundingConfluence—Take I: The Internet and Ecommerce Part IV: CompoundingConfluence—Take II: Saving or Sinking Software Part V: Convergenceor Collision—Take I: Computing Meets Cellular Phone and ConsumerElectronics Part VI: Convergence or Collision—Take II: Do Digits DefeatPen and Plastic? Part VII: Convergence of Collision—Take III: IPMeets TelephonyNEWINTRODUCTION TO INNOVATIONBy David Smith, Nottingham Trent University2006ISBN-13: 978-0-07-710861-8 / MHID: 0-07-710861-2McGraw-Hill UK TitleWebsite: http://highered.mhhe.com/sites/0077108612/information_center_view0/This is a book about Innovation. It aims to define innovation,identify its main characteristics, outline the processes that organisationsgo through to carry out innovation etc. It will alsoprovide tools of analysis so that students can take a criticalperspective of innovations they encounter, both in the mediaand in their working lives. The book takes a seminar friendlyapproach, with chapters based around mini case studies andexamples. It is also research based which aids the student andpromotes understanding.CONTENTSPart I: What is Innovation? Chapter 1: Introduction Chapter 2: Typesof Innovation Chapter 3: Entrepreneurship and Innovation Chapter 4:Technological Change Part II: What does Innovation Involve? Chapter5: Theories of Innovation Chapter 6: Sources of Innovation Chapter7: Commercialisation: The Innovation Process Chapter 8: IntellectualProperty rights Part III: How do you Manage Innovation? Chapter 9:Technology Strategy Chapter 10: New Technology Based Firms Chapter11: Innovation in Organisations Part IV: How do you Foster Innovation?Chapter 12: Technology Policy Chapter 13: Innovation Cluster Chapter14: National Systems of Innovation Chapter 15: Resource BankInternational EditionSTRATEGIC MANAGEMENT OF TECHNOLOGY ANDINNOVATION4th EditionBy Robert Burgelman, Stanford University, Modesto Maidique,Florida International University, and Steven C Wheelwright, HarvardUniversity2004 / 1224 pagesISBN-13: 978-0-07-253695-9 / MHID: 0-07-253695-0ISBN-13: 978-0-07-123230-2 / MHID: 0-07-123230-3 [IE]Website: http://www.mhhe.com/burgelman4eThe 4th Edition of Strategic Management of Technology andInnovation by Burgelman, Christensen, and Wheelwright continuesits unmatched tradition of market leadership, by usinga combination of text, readings, and cases to bring to life thelatest business research on these critical business challenges.New co-author Clay Christensen provides his insights on innovationmanagement and new market entries through severalnew cases. Approximately 40% of the cases are entirely newto this edition. Strategic Management of Technology and Innovationtakes the perspective of the general manager at theproduct line, business unit, and corporate levels. The book notonly examines each of these levels in some detail, but also addressesthe interaction between the different levels of generalmanagement—for example, the fit between product strategyand business unit strategy, and the link between business andcorporate level technology strategy. Each part of the book startswith an introductory chapter laying out an overall frameworkand offering a brief discussion of key tools and findings fromexisting literature. The remainder of each part offers a selectedhandful of seminar readings and case studies. Almost all of thecases deal with recent events and situations, including severalthat are concerned with the impact of the Internet. A few«classics» have been retained, however, because they capturea timeless issue or problem in such a definitive way that thehistorical date of their writing is irrelevant.CONTENTSPART I Introduction: Integrating Technology and Strategy Technologyand Strategy: A General Management Perspective. A. TechnologicalInnovation B. Technological Innovation and Strategy PART II Designand Evolution of Technology Strategy Design and Implementaion ofTechnology Strategy: An Evolutionary Perspective. A. TechnologicalEvolution B. Industry Context C. Organizational Context D. StrategicAction PART III Enactment of Technology Strategy: Developing theFirm’s Innovative Capabilities Designing and Managing Systems forCorporate Innovation. A. Internal and External Sources of TechnologyB. Linking New Technology and Novel Customer Needs C. InternalCorporate Venturing PART IV Enactment of Technology Strategy:Creating and Implementing a Product Development Strategy Creatingand Implementing a Product Development Strategy. A. New ProductDevelopment B. Building Competencies/Capabilities through NewProduct Development PART V Conclusion: Innovation Challenges inEstablished Firms Innovation Challenges in Established Firms.120HED 2007 Management.indd 12010/5/2006 1:24:32 PM