Business Communication - McGraw-Hill Books

Business Administration• In every chapter, hands-on exercises and thought-provoking questionsoffer students the opportunity to actively think and engage in businessissues and decision making.• Business in action boxes are included in the chapters and give realworldexamples, but don’t disrupt the text will too much unnecessarydetail.• A Question of Business feature opens up each chapter- it’s an in-depthstory bringing to light the substance of the business issue involved inthe chapter.• Why is This Important? Feature is included at the beginning of eachchapter and speaks directly to students so they know how the informationin the chapter will affect them in their future careers.• Did You Know? boxes appear throughout each chapter- these shortboxes highlight interesting statistics, quotes, and even trivia relatingto business.• In response to reviewer requests, each chapter will have an entrepreneurship/smallbusiness-related video and a corresponding VideoSmall Business In Action box. Each box will summarize and offer discussionsquestions related to the video. (Videos will be on the StudentDVD.) Chapter case videos will also be available that focus on larger,well-known companies.CONTENTSPart 1 The Environment of Business. Chapter 1 What Is Business? Chapter2 The Evolution of Business. Chapter 3 Entrepreneurs, Managers,and Employees. Chapter 4 Multinationals and the Global Environmentof Business. Chapter 5 Business Ethics and the Legal Environment ofBusiness. Part 2 The Human Side of Business. Chapter 6 Leadership,Influence, and Communication in Business. Chapter 7 Motivating andManaging People and Groups in Business Organizations. Chapter 8The Structure and Culture of a Business Organization. Part 3 A FunctionalApproach to Business. Chapter 9 Information Technology andE-Commerce: Managing Information, Knowledge, and Business Relationships.Chapter 10 Marketing and Product Development: Creatingand Positioning Goods and Services. Chapter 11 Sales, Distribution,and Customer Relationship Management: Reaching and Satisfying Customers.Chapter 12 Operations and Materials Management: Managingthe Production and Flow of Goods and Services. Chapter 13 HumanResource Management: Acquiring and Building Employees’ Skills andCapabilities. Chapter 14 Accounting: Measuring How Efficiently andEffectively Resources Are Creating Value and Profit. Chapter 15 Finance:Balancing Risk and ReturnInternational EditionBUSINESSA Changing World, 5th EditionBy O C Ferrell, Colorado State University, Geoffrey A Hirt, DePaulUniversity and Linda Ferrell, University of Wyoming2006 / 576 pagesISBN-13: 978-0-07-297358-7 / MHID: 0-07-297358-7ISBN-13: 978-0-07-312852-8 / MHID: 0-07-312852-X(with Student CD, OLC with Premium Content)ISBN-13: 978-0-07-111748-7 / MHID: 0-07-111748-2[IE with Student CD and OLC]Website: http://www.mhhe.com/ferrell5eBusiness: A Changing World by Ferrell/Hirt/Ferrell is the fastestgrowing introductory business textbook on the market, and fora simple reason. Unlike competing books, which are trimmedand spliced from much longer works into an approximation of anessentials edition, Ferrell/Hirt/Ferrell is written from the groundup to be brief, lean, and flexible enough to enable you to coverjust the topics you want at the level of depth you want, plus itdoesn’t inherit out-dated examples from a hardback derivative.With market-leading teaching support and the most up to datecontent available, Business: A Changing World represents thebest value available in the brief Introductory Business market.What sets Ferrell apart? An unrivaled mixture of topical depth,current content and the best teaching support around.CONTENTSPart One: Business in a Changing World Chapter 1: The Dynamics ofBusiness and Economics Chapter 2: Business Ethics and Social Responsibility/ Appendix A The Legal and Regulatory Environment / Chapter 3:Business in a Borderless World Chapter 4: Managing Information Technologyand E-Business / Role-Play Exercise: National Farm & Garden,Inc. / Part Two: Starting and Growing a Business Chapter 5: Options forOrganizing Business Chapter 6: Small Business, Entrepreneurship, andFranchising /Appendix B The Business Plan / Role-Play Exercise: HumanResponse, Inc. / Part Three: Managing for Quality and CompetitivenessChapter 7: The Nature of Management Chapter 8: Organization,Teamwork, and Communication Chapter 9: Production and OperationsManagement / Role-Playing Exercise: McDougal Aircraft Company / PartFour: Creating the Human Resource Advantage Chapter 10: Motivatingthe Work Force Chapter 11: Managing Human Resources / Appendix CPersonal Career Plan / Role-Play Exercise: eQuality Assured / Part Five:Marketing: Developing Relationships Chapter 12: Customer-DrivenMarketing Chapter 13: Dimensions of Marketing Strategy / Role-PlayExercise: RedRiverShops.com / Part Six: Financing the Enterprise Chapter14: Accounting and Financial Statements Chapter 15: Money andthe Financial System Chapter 16: Financial Management and SecuritiesMarkets / Appendix D Personal Financial Planning / Role-Play Exercise:Dana Fashion Designs, Inc.Introduction to Business- SoftwareMIKE’S BIKES INTRO5th EditionBy Ferrell2006ISBN-13: 978-0-07-323011-5 / MHID: 0-07-323011-1Mike’s Bikes Intro is a simulation suited for courses in strategy orwhere knowledge of other functions is warranted. This simulationcan be used two ways, via a CD or through the Internet.This dynamic simulation allows students to make decisionsregarding different functions like strategy, marketing, operationsmanagement, accounting, finance, product development, teamdynamics, and economics.COMPLIMENTARYCOPIESComplimentary desk copies are availablefor course adoption only. Kindly contact yourlocal McGraw-Hill Representative or fax theExamination Copy Request Form availableon the back pages of this catalog.Visit McGraw-Hill EducationWebsite: www.mheducation.com130HED 2007 Business Administration130 13010/5/2006 1:26:33 PM