Business Communication - McGraw-Hill Books

2007-2008 NEW Marketing TitlesMarketing ~ ContentsAdvertising & Promotion / IMC ..................................... 174Business to Business ..................................................... 182Consumer Behavior ...................................................... 165Customer Relation Management ................................... 192Customer Relation Management (Prof Ref.) ................... 195Direct Marketing .......................................................... 190International Marketing ................................................. 187Internet Marketing ........................................................ 190Introductory Marketing - Supplement ............................ 163Logistics ....................................................................... 185Marketing Channels ...................................................... 183Marketing Management Cases ...................................... 171Marketing Management - Software ................................ 172Marketing Management - Text ...................................... 168Marketing Management - Text & Cases ......................... 169Marketing Planning ...................................................... 190Marketing Principles ..................................................... 157Marketing (Professional References) .............................. 194Marketing Research ...................................................... 164Marketing - Software ..................................................... 163New Product Management ........................................... 184Pricing .......................................................................... 191Product Design ............................................................. 184Product Management .................................................... 183Public Relations ............................................................ 192Retail Management ....................................................... 186Sales Management ........................................................ 181Selling .......................................................................... 177Services Marketing ....................................................... 189Special Topics in Marketing .......................................... 193Strategic Marketing - Cases ........................................... 174Strategic Marketing - Text ............................................. 172Strategic Marketing - Text & Cases ................................ 174Travel and Tourism ....................................................... 1912007 New Titles• ALSEMStrategic Marketing: A Practical Approach..............172ISBN-13: 978-0-07-302586-5 / MHID: 0-07-302586-0• ARENSEssentials of Contemporary Advertising ..................175ISBN-13: 978-0-07-313666-0 / MHID: 0-07-313666-2• BEARDENMarketing: Principles and Perspectives, 5e .............158ISBN-13: 978-0-07-310120-0 / MHID: 0-07-310120-6• BELCHAdvertising and Promotion, 7e ................................175ISBN-13: 978-0-07-310126-2 / MHID: 0-07-310126-5• CATEORAInternational Marketing, 13e ...................................187ISBN-13: 978-0-07-308006-2 / MHID: 0-07-308006-3• ETZELMarketing, 14e ........................................................159ISBN-13: 978-0-07-301634-4 / MHID: 0-07-301634-9• FULLERTONSports Marketing .....................................................193ISBN-13: 978-0-07-312821-4 / MHID: 0-07-312821-X• FUTRELLABC’s of Relationship Selling, 9e .............................178ISBN-13: 978-0-07-310132-3 / MHID: 0-07-310132-X• HARWOODRelationship Marketing ............................................192ISBN-13: 978-0-07-711422-0 / MHID: 0-07-711422-1[MH UK Title]• HAVALDARSales and Distribution Management: Textand Cases ................................................................181MHID: 0-07-061190-4[Tata MH Title]• HAWKINSConsumer Behavior, 10e .........................................166ISBN-13: 978-0-07-310137-8 / MHID: 0-07-310137-0• JOBBERFoundations of Marketing, 2e ..................................161ISBN-13: 978-0-07-710918-9 / MHID: 0-07-710918-X[MH UK Title]• JOBBERPrinciples and Practice of Marketing, 5e .................160ISBN-13: 978-0-07-711415-2 / MHID: 0-07-711415-9[MH UK Title]• KERINMarketing: The Core, 2e ..........................................160ISBN-13: 978-0-07-321574-7 / MHID: 0-07-321574-0• LEVYRetailing Management, 6e .......................................186ISBN-13: 978-0-07-301978-9 / MHID: 0-07-301978-X155HED 2007 Marketing.indd 15510/5/2006 1:42:46 PM