Business Communication - McGraw-Hill Books

Business Communicationrevising after feedback, etc.), and the boxes summarize why this skill isimportant. It goes on to explain how business communications studentscan master the skills.• All new unit-ending cases include both individual and team activitiesthat allow professors considerable flexibility in assigning work. Theseexercises are based on communication challenges faced by real-worldcompanies, businesses, and organizations.• Module 13 (E-mail) has been expanded to include information onblogging and writing for the Web.• Module 28 (Job Application Letters) is being expanded to includeinformation on T-letters, a cross between a traditional job applicationletter and a resume.FEATURES• Polishing Your Prose sections conclude each chapter. These activitiesprovide students with a summary of important advice concerningwriting and writing for business. Each section includes 10 exercises forincreased comprehension. The answers to the odd-numbered exercisesare included at the end of the book.• “Site to See” boxes appear in the margins of each chapter. Theyinclude a sample web site and its description. These URLs expand oninformation in the chapters to show students where they can go formore resources or how companies are taking advantage of the Internetto promote their company and services.• “FYI” boxes are interspersed through each chapter and include funbits of information relating to the chapter-at-hand. Topics like the averagenumber of emails received a day by employees are included here.This feature serves a similar purpose to the well-known sidebars thatare found in Business and Administrative Communication.• “Instant Replay” boxes are found in the margins of each chapter. Theyoffer highlights of the important information presented in the chaptersto reinforce key concepts.• Cartoons are included in most chapters to illustrate key conceptswith levity.• Full-page letter and memo examples are included throughout thetext so students can see the actual proportions of how correspondenceshould appear.• Good and bad examples are given of all message types to helpstudents understand how to correct common mistakes in businesscommunication.• Chapters open with thought-provoking questions that act as learningobjectives for the chapter. The questions provide a roadmap for thechapter and motivate students to learn the material; they understandfrom the beginning how the chapter content answers the questions theyhave about business communication. The text is built around the ideaof answering these critical questions, and teaching the critical skillsneeded in the real business world.CONTENTSUnit 1 Building Blocks for Effective Messages. 1. Business Communication,Management, and Success. 2. Adapting Your Message to YourAudience. 3. Communicating Across Cultures. 4. Planning, Writing,and Revising. 5. Designing Documents, Slides, and Screens. Unit 2Creating Goodwill. 6. You-Attitude. 7. Positive Emphasis. 8. ReaderBenefits. Unit 3 Letters, Memos, and E-Mail Messages. 9. Formats forLetters and Memos. 10. Informative and Positive Messages. 11. NegativeMessages. 12. Persuasive Messages. 13. E-Mail Messages. Unit4 Polishing Your Writing. 14. Editing for Grammar and Punctuation.15. Choosing the Right Word. 16. Revising Sentences and Paragraphs.Unit 5 Interpersonal Communication. 17. Listening. 18. Working andWriting in Teams. 19. Planning, Conducting, and Recording Meetings.20. Making Oral Presentations. Unit 6 Research, Reports, and Visuals.21. Proposals and Progress Reports. 22. Finding, Analyzing, and DocumentingInformation. 23. Short Reports. 24. Long Reports. 25. UsingVisuals. Unit 7 Job Hunting. 26. Researching Jobs. 27. Résumés. 28.Job Application Letters. 29. Job Interviews. 30. Follow-Up Letters andCalls and Job OffersInternational EditionNEWBUSINESS COMMUNICATION AT WORK3rd EditionBy Marilyn Satterwhite, Danville Area Community College and JudithOlson-Sutton, Matc-Truax2007 (February 2006) / 576 pagesISBN-13: 978-0-07-313831-2 / MHID: 0-07-313831-2ISBN-13: 978-0-07-110740-2 / MHID: 0-07-110740-1 [IE]Website: http://www.mhhe.com/bcw3eBusiness Communication at Work 3e is a very practical, handsontext-workbook to help students learn how to write the typesof communication that they are most apt to experience on thejob. Each chapter is an independent unit that allows the teacherthe flexibility of covering most chapters in any order. This flexibilityallows the teacher to customize the course to meet theneeds of individual classes. Many chapters are easily brokeninto units so teachers can cover just the units they want. Thebook is full of examples of letters, memos, etc. so students canactually see the application of the principles covered in thebook. A Web site for this book provides supplemental learningexercises. Although the main focus of the book is written communication,a chapter on listening and making a presentationis now included. This text provides the “basics” for communicatingeffectively in business, including writing, listening, andspeaking. The ability to communicate effectively is essential foranyone and for any organization wanting to be successful. Inaddition, communication skill is a “life skill.” There continuesto be an increasing awareness in education as well as businessof the need for improvement of these skills in individuals. Frompersonal experiences working with hundreds of students andwith business people for many years, I was very aware of thecritical need for the improvement and enhancement of theseskills—the authors felt that their experiences provided themwith valuable insights that would be beneficial to share withothers. With easy-to-read and comprehend material, concreteexamples, and meaningful applications and exercises, BusinessCommunication at Work is designed to help students developand apply those essential skills needed to be successful.NEW TO THIS EDITION• In Chapter 4, a section on “speaking” has been added. We felt thatit was necessary to address the “basics” in speaking/oral presentationswithin the communications text. In the last edition, in Chapter 4, the“listening” chapter was added. Now, with listening and speaking, wehave expanded and enhanced the areas of communication in the text.Speaking is vitally important in business and also, in many instances,determines whether an individual advances in his/her career. By discussingthe basics of speaking near the beginning of the text, instructorscan incorporate more oral communications (including a piece ofgiving effective presentations) in various exercises throughout the restof the chapters.• In Chapter 6, the “Technology” chapter has been completely revised.We have moved from basically a discussion of technology, includingemphasis on software, to a discussion on the effective use of technologyin communications. In the revised chapter, we have a strong emphasison communicating electronically—we address specifically the effectiveuse of e-mail; “when” to use e-mail; guidelines on “how” to use e-mailfrom formatting to content; company policies; confidentiality; etc. Theincreasing use of e-mail and, with that, the seemingly decreasing qualityof communications—because e-mails are fast and informal, the qualitythat is required in business appears to be eroding.• We have added “Concept Review” worksheets for each chapter onthe Web site. Teachers may use these as an informal assessment/feedbackas to whether students have understood the basic concepts in thechapters in addition to the worksheets in the text.• The Student CD materials and Online Exercises have all been retainedbut moved to the Web site.14HED 2007 Business Communication.14 1410/5/2006 12:07:29 PM