Business Communication - McGraw-Hill Books

More documents

Recommendations

Info

Author IndexMorgan: Application Cases in ManagementInformation Systems, 5e .................................................142Mullins: Marketing Management: A StrategicDecision-Making Approach, 6e ......................................168Munro: Roundtable Viewpoints: OrganizationalLeadership .........................................................................95Murphy: Effective Business Communication, 7e ..................18NNargundkar: Services Marketing, 2e ..................................189Natarajan: Knowledge Management ....................38, 125, 151Neal: Consumer Behavior: Enhanced Edition, 4e ................167Nentl: SimCRM: Student CD and Manual ..........................192Nentl: SimSeries: SimMarketing Management ....................172Newstrom: Organizational Behavior: Human Behaviorat Work, 12e ......................................................................59Newstrom: Supervision: Managing for Results, 9e ...............54Newton: Taking Sides: Clashing Views on ControversialIssues In Business Ethics and Society, 9e .........................91Nickels: Understanding Business, 8e ...................................128Noe: Employee Training and Development, 4e ......................77Noe: Fundamentals of Human Resource Management, 2e ....70Noe: Human Resource Management: Gaining aCompetitive Advantage, 5e ...............................................73OOber: GDP 1-20 Kit, 10e .....................................................134Ober: GDP 1-60 Kit 1 Word 2000, 10e ..............................132Ober: GDP 1-60 Kit 1 Word 2002, 10e ..............................132Ober: GDP 1-60 Kit 1 Word 2003, 10e ..............................132Ober: GDP 61-120 Kit 2 Word 2000, 10e ..........................132Ober: GDP 61-120 Kit 2 Word 2002, 10e ..........................132Ober: GDP 61-120 Kit 2 Word 2003, 10e ..........................132Ober: GDP 1-120 Kit 3 Word 2000, 10e ............................133Ober: GDP 1-120 Kit 3 Word 2002, 10e ............................133Ober: GDP 1-120 Kit 3 Word 2003, 10e ............................133Ober: Gregg College Keyboarding and DocumentProcessing (GDP), Lessons 1-120, 10e ..........................134Ober: Gregg College Keyboarding DocumentProcessing (GDP), Lessons 1-20 Text, 10e ...................134Ober: Gregg College Keyboarding & DocumentProcessing (GDP), Lessons 1-60 Text, 10e ...................134Ober: Gregg College Keyboarding & DocumentProcessing (GDP), Lessons 61-120 Text, 10e ...............134Ober: Gregg College Keyboarding & DocumentProcessing (GDP), Lessons 121-180 Text, 10e ......134, 135Ober: Gregg College Keyboarding & DocumentProcessing (GDP) Student Take-Home Software,10e ..................................................................................135O’Brien: Introduction to Information Systems, 13e ............140O’Brien: Management Information Systems, 8e .................140O’Connor: Management Control of MultinationalEnterprises in China ..........................................................84Odgers: Exploring Strategic Analysis and DecisionMaking ............................................................................115Olson: Introduction to Business Data Mining ......................153Olson: Introduction to Information Systems ProjectManagement, 2e ..............................................................150Olson: Managerial Issues of Enterprise ResourcePlanning Systems ............................................................152Overby: Annual Editions: Labor ManagementRelations 05/06 .................................................................79PPalmer: Business Environment (The), 5e ............................118Palmer: Managing Change ....................................................93Palmer: Principles of Services Marketing, 4e......................189Pathak: Legal Aspects of Business ........................................29Pearce: Formulation, Implementation and Controlof Competitive Strategy, 10e ...........................................108Pearce: Strategic Management, 10e .....................................108Pedler: Manager’s Guide to Self-Development (A), 5e .........68Pelton: Marketing Channels, 2e ...........................................183Perreault: Applications in Basic Marketing 2006-2007to accompany Essentials of Marketing ...........................163Perreault: Basic Marketing, 16e ..........................................157Perreault: Essentials of Marketing, 10e ..............................162Peter: Consumer Behavior, 8e ..............................................165Peter: Marketing Management, 8e .......................................169Peter: Preface to Marketing Management, 10e ....................168Phatak: International Management: Managing in aDiverse and Dynamic Global Environment ......................86Pierce: Leaders and The Leadership Process, 4e ...................95Poe: McGraw-Hill Handbook of More BusinessLetters, 4e (The) ................................................................24Poe: McGraw-Hill Handbook of More BusinessLetters, 3e (The) ................................................................24Ponder: Leadership Made Easy .............................................96Porter: Motivation and Work Behavior, 7e ..........................119Porter: Redefining Health Care ...........................................124Post: Database Management Systems: Designingand Building Business Applications, 3e .........................143Post: Management Information Systems, 4e ........................142Preece: Oracle SQL and Introductory PL/SQL ....................143Price: Annual Editions: Entrepreneurship 04/05, 5e ............105Prince: Three Financial Styles of Very SuccessfulLeaders (The) ..................................................................123Putti: Essentials of Management: An Asian Perspective .......53QQuelch: Marketing Management: Text and Cases ...............171Quester: Marketing: Creating and Delivering Value, 5e ......162RRayport: Cases in E-Commerce ............................................38Rayport: E-Commerce ...........................................................38Rayport: Introduction to E-Commerce, 2e ......................34, 37Reding: Building An E-Business: From the Ground Up........37Reed: Legal and Regulatory Environment of Business,14e (The) ...........................................................................28Richardson: Annual Editions: Business Ethics 07/08,19e .....................................................................................89Richardson: Annual Editions: Business Ethics 06/07,18e .....................................................................................89Richardson: Annual Editions: Marketing 07/08, 29e ..........163Richardson: Internet Marketing: Readings andOnline Resources ......................................................36, 191Ries: Marketing Warfare, 20e ...............................................195Rivas-Micoud: Ghosn Factor (The): 24 InspiringLessons from Carlos Ghosn, The Most SuccessfulTransnational CEO .........................................................123Rix: Selling Managing Customer Relatonships, 3e ..............180Rob: Databases: Design, Development andDeployment Using Microsoft Access, 2e .......................144205Indexes.indd 20510/5/2006 2:13:58 PM
Author IndexRobert: New Strategic Thinking (The) ................................124Roberts: New Business Ventures and theEntrepreneur, 6e ..............................................................102Robertson: Roundtable Viewpoints: InternationalBusiness ............................................................................83Rod: New Zealand Marketing Environment (The)...............188Rollinson: Understanding Employment Relations .................71Rosenfeld: Managing Organizations, 3e ................................61Rue: Management, 12e ...........................................................51Rue: Supervision: Key Link to Productivity, 9e .....................55SSatterwhite: Business Communication At Work, 3e .............14Saxena: Marketing Management, 3e ....................................171Schach: Introduction to Object-Oriented Analysisand Design ......................................................................147Schilling: Strategic Management of TechnologicalInnovation, 2e .................................................................119Schultz: Business Scenarios: A Context-BasedApproach to Business Communication ............................23Sekhar: Management Control Systems ..................................68Seward: Australian Human Resources Management .............74Shani: Behavior In Organizations, 8e ....................................62Shapiro: SQL Server 2005: The Complete Reference, 2e ...153Simchi-Levi: Designing and Managing the SupplyChain, 3e ...........................................................................40Simchi-Levi: Designing and Managing the SupplyChain, 2e ...........................................................................41Simmonds: Introduction to Human ResourceManagement .....................................................................72Sinclair: Ebay the Smart Way, 4e ...........................................42SmartSims: Mike Bikes Advanced, 5e ................................116Smith: Introduction to Innovation ........................................120Spiro: Management of a Sales Force, 12e ............................181Spiro: Management of a Sales Force, 11e ...........................182Spulber: Management Strategy ...........................................115Steiner: Business, Government and Society: AManagerial Perspective, 11e .............................................87Stewart: Gregg Quick Filing Practice Kit, 5e ......................136Stock: Strategic Logistics Management, 4e .........................185Stoddard: Effective Writing: A PracticalGrammar Review, 4e ........................................................23Stone: Successful Direct Marketing Methods, 8e ................190Storbacka: Customer Relationship Management:Creating Competitive Advantage ThroughWin-Win Relationship Strategies ..............................41, 195Street: Taking Sides: Clashing Views in Management, 2e .....54Sweeney: Organization Behavior: Solutions forManagement .....................................................................62TTan: Organizational Behavior In Asia: Issues andChallenges .........................................................................63Tan: Strategies for Cross-Cultural Negotiation ......................98Tani: Get Real: Empower the Manager-Leader Within ..........96Thomas: Strategy: Analysis and Practice: Text andCases ...............................................................................113Thompson: Business Strategy Game Online .......................117Thompson: Business Strategy Game Player’sPackage Version 7.20, 7e ................................................118Thompson: Crafting and Executing Strategy: Text andReadings, 15e ..................................................................110Thompson: Crafting and Executing Strategy: TheQuest for Competitive Advantage, 15e ...........................109Thompson: Glo-Bus: An Online Business Simulation ........117Thompson: Information Technology andManagement, 2e ..............................................................142Thompson: Strategy: Core Concepts, AnalyticalTools, Readings, 2e .........................................................112Thompson: Strategy: Winning in the Marketplace:Core Concepts, Analytical Tools, Cases, 2e ...................112Timmons: New Business Mentor 2007, 7e ..........................103Timmons: New Venture Creation: Entrepreneurshipfor the 21st Century, 7e ...................................................103Tripathi: Principles of Management, 3e ................................52Trout: New Positioning (The): The Battle for YourMind Escalates ................................................................169UUlrich: Product Design and Development, 4e ......................184Ulrich: Product Design and Development, 3e, Ulrich .........185VVanhonacker: China Casebook (The) ...................................84Varner: Intercultural Communication in the GlobalMarketplace, 4e .................................................................21Vashistha: Offshore Nation: Strategies for Success inGlobal Outsourcing and Offshoring (The) ........................85Vernon: Business and Society: A ManagerialApproach, 6e .....................................................................88WWaddell: Contemporary Management .............................52, 64Waddock: Leading Corporate Citizens, 2e ......................87, 96Walker: Human Resource Strategy ........................................75Walker: Marketing Strategy, 5e ...........................................173Walker: Modern Competitive Strategy, 2e ...........................111Webb: Consumer Behavior ..................................................167Weihrich: Management: A Global Perspective, 11e ..............53Weitz: Selling: Building Partnerships, 6e.............................179Werther: Human Resource and PersonnelManagement, 5e ................................................................74Whiteley: E-Commerce: Strategy, Technologies andApplications ......................................................................34Whitten: Introduction to Systems Analysis and Design ......144Whitten: Systems Analysis and Design Methods, 7e ..........145Willes: International Business Law ........................................30Windshuttle: Writing, Researching, Communicating:Communication Skills for the Information Age, 3e ..........22Wright: Blog Marketing ......................................................195YYoung: Foundations of Business Communication .................16ZZeithaml: Services Marketing, 4e ........................................189Zwass: Foundations of Information Systems .......................142206Indexes.indd 20610/5/2006 2:13:59 PM
Page 2 and 3:
TABLE OF CONTENTSBusiness Communica
Page 4:
2007-2008 NEW TITLESBusiness Commun
Page 12 and 13:
2007-2008 NEW Business Communicatio
Page 14 and 15:
Business CommunicationNEWCOLLEGE EN
Page 16 and 17:
Business CommunicationFEATURES• C
Page 18 and 19:
Business CommunicationInternational
Page 20 and 21:
Corporate CommunicationInternationa
Page 22 and 23:
Business CommunicationPart 4 - Inte
Page 24 and 25:
Business CommunicationCh 42 How to
Page 26 and 27:
2007-2008 NEW Business Law TitlesBu
Page 28 and 29:
Business LawRelationship. Chapter 3
Page 30 and 31:
Business LawNEW TO THIS EDITION•
Page 32 and 33:
Business LawNEW TO THIS EDITION•
Page 34 and 35:
2007-2008 NEW E-Commerce TitlesE-Co
Page 36 and 37:
International EditionE-COMMERCECont
Page 38 and 39:
E-CommerceInternational EditionCYBE
Page 40 and 41:
Supply Chain ManagementInternationa
Page 42 and 43:
E-CommerceCONTENTSChapter 1 - Purch
Page 44 and 45:
CONTENTSManagement~ ContentsBusines
Page 46 and 47:
2007-2008 NEW Management Titles2007
Page 48 and 49:
ManagementPrinciples of Management-
Page 50 and 51:
ManagementInternational EditionNEWM
Page 52 and 53:
ManagementManagement Insight, and M
Page 54 and 55:
ManagementMANAGEMENTA Global Perspe
Page 56 and 57:
Management• An emphasis on inquir
Page 58 and 59:
Management• McShane/Von Glinow su
Page 60 and 61:
Management13 Managing Conflict and
Page 62 and 63:
ManagementNEWORGANIZATIONAL BEHAVIO
Page 64 and 65:
Organizational Behavior- Supplement
Page 66 and 67:
ManagementInternational EditionORGA
Page 68 and 69:
Management• New opening vignettes
Page 70 and 71:
ManagementNEW TO THIS EDITION• Ch
Page 72 and 73:
ManagementNEW TO THIS EDITION• Ch
Page 74 and 75:
Management11 Performance Management
Page 76 and 77:
Human Resource Management- Suppleme
Page 78 and 79:
ManagementCONTENTSChapter 1 - The P
Page 80 and 81:
ManagementInternational EditionLABO
Page 82 and 83:
International Human ResourceManagem
Page 84 and 85:
ManagementINTERNATIONAL BUSINESSBy
Page 86 and 87:
Managementin the Asian region, espe
Page 88 and 89:
ManagementInternational EditionMANA
Page 90 and 91:
ManagementNEWBUSINESS ETHICSDecisio
Page 92 and 93:
ManagementChallenge of Responsible
Page 94 and 95:
Organization DevelopmentChangeManag
Page 96 and 97:
ManagementNEWROUNDTABLE VIEWPOINTS:
Page 98 and 99:
International EditionNegotiationNEW
Page 100 and 101:
Management• Entrepreneurial Small
Page 102 and 103:
ManagementInternational EditionNEWE
Page 104 and 105:
ManagementInternational EditionNEWI
Page 106 and 107:
ANNUAL EDITIONS: ENTREPRENEURSHIP 0
Page 108 and 109:
Management• Chapter-ending exerci
Page 110 and 111:
Management• Global Strategy in Ac
Page 112 and 113:
Managementto successful strategy ex
Page 114 and 115:
Managementsification: Strategies fo
Page 116 and 117:
ManagementInternational EditionMANA
Page 118 and 119:
ManagementInternational EditionBUSI
Page 120 and 121:
International EditionMotivationMOTI
Page 122 and 123:
International EditionTECHNOLOGY MAN
Page 124 and 125:
Human Resource Management/Leadershi
Page 126 and 127:
Entrepreneurship(Professional Refer
Page 128 and 129:
2007-2008 NEW Business Administrati
Page 130 and 131:
Business Administration• “Getti
Page 132 and 133:
2007-2008 NEW Keyboarding & Office
Page 134 and 135:
Keyboarding & Office TechnologyGDP
Page 136 and 137:
GREGG COLLEGE KEYBOARDING & DOCUMEN
Page 138 and 139:
2007-2008 NEW Management Informatio
Page 140 and 141:
Management Information SystemsIntro
Page 142 and 143:
Management Information SystemsSecti
Page 144 and 145:
Management Information SystemsInfor
Page 146 and 147:
Management Information SystemsInter
Page 148 and 149:
International EditionINTRODUCTION T
Page 150 and 151:
Decision Support SystemsInternation
Page 152 and 153:
Management Information SystemsCases
Page 154 and 155:
Management Information SystemsInter
Page 156 and 157: 2007-2008 NEW Marketing TitlesMarke
Page 158 and 159: MarketingInternational EditionMarke
Page 160 and 161: Marketing• Integration of Electro
Page 162 and 163: MarketingFEATURES• Engaging Writi
Page 164 and 165: MarketingNEWIntroductory Marketing-
Page 166 and 167: MARKETING RESEARCH PROJECT MANUALBy
Page 168 and 169: MarketingCONTENTSBrief Contents. Pa
Page 170 and 171: MarketingThe Marketing Mix Chapter
Page 172 and 173: MarketingMARKETING MANAGEMENT3rd Ed
Page 174 and 175: Marketing• Logical Structure: The
Page 176 and 177: MarketingInternational EditionNEWIn
Page 178 and 179: MarketingInternational EditionPRINC
Page 180 and 181: MarketingInternational EditionNEWSE
Page 182 and 183: NEWSales ManagementMANAGEMENT OF A
Page 184 and 185: Marketingmarketing, (e) Evaluation
Page 186 and 187: MarketingInternational EditionPRODU
Page 188 and 189: International MarketingInternationa
Page 190 and 191: NEWServices MarketingSERVICES MARKE
Page 192 and 193: e leveraged to create intense relat
Page 194 and 195: and the hallmark of the Sim Series
Page 196 and 197: Marketing• Establishes brand lead
Page 198 and 199: Title IndexAABC’s of Relationship
Page 200 and 201: Title IndexHHuman Relations, 3e, La
Page 202 and 203: Title IndexPurchasing and Supply Ma
Page 204 and 205: Author IndexDess: Strategic Managem
show all

Business Communication - McGraw-Hill Books

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?