2007-2008 NEW <strong>Business</strong> Administration Titles<strong>Business</strong> Administration~ Contents2007 New Titles• JONESIntroduction to <strong>Business</strong> ..........................................129ISBN-13: 978-0-07-322436-7 / MHID: 0-07-322436-7Introduction to <strong>Business</strong> - Software ............................... 130Introduction to <strong>Business</strong> - Textbooks ............................. 1282008 New Titles• FERRELL<strong>Business</strong>, 6e .............................................................128ISBN-13: 978-0-07-351166-5 / MHID: 0-07-351166-8• NICKELSUnderstanding <strong>Business</strong>, 8e .....................................128ISBN-13: 978-0-07-310597-0 / MHID: 0-07-310597-X127HED 2007 <strong>Business</strong> Administration127 12710/5/2006 1:26:32 PM
<strong>Business</strong> AdministrationIntroduction to <strong>Business</strong> -TextbooksInternational EditionNEWBUSINESSA Changing world, 6th EditionBy O C Ferrell, Colorado State University, Geoffrey Hirt and LindaFerrell of University of Wyoming2008 (January 2007) / 576 pagesISBN-13: 978-0-07-351166-5 / MHID: 0-07-351166-8ISBN-13: 978-0-07-128560-5 / MHID: 0-07-128560-1 [IE](Details unavailable at press time)International EditionNEWUNDERSTANDING BUSINESS8th EditionBy William Nickels, University of Maryland-College Park, Jim &Susan McHugh2008 (November 2006) / 832 pagesISBN-13: 978-0-07-310597-0 / MHID: 0-07-310597-XISBN-13: 978-0-07-110136-3 / MHID: 0-07-110136-5Website: http://www.mhhe.com/nickels8eUnderstanding <strong>Business</strong> by Nickels, McHugh, and McHughhas been the number one textbook in the introduction tobusiness market for several editions for three reasons: (1) Thecommitment and dedication of an author team that teachesthis course and believes in the importance and power of thislearning experience, (2) we listen to our customers, and (3) thequality of our supplements package. We consistently look tothe experts –full-time faculty members, adjunct instructors, andof course students– to drive the decisions we make about thetext itself and the ancillary package. Through a series of focusgroups, symposia, as well as full-book, single-chapter, revisedmanuscript reviews of both text and key ancillaries, we haveheard the stories of more than 500 professors and their insightsand experiences are evident on every page of the revision andin every supplement. As teachers of the course and users of theirown materials, the author team is dedicated to the principlesof excellence in business education. From providing the richestmost current topical coverage to using dynamic pedagogythat puts students in touch with today’s real business issues, tocreating groundbreaking and market-defining ancillary itemsfor professors and students alike, Understanding <strong>Business</strong> leadsthe way.NEW TO THIS EDITION• Online Course Management. Online assets have been greatlyenhanced. Our content available for online courses is much morecomprehensive and in line with what needs to be available for hybrid(part online and part person-to-person) or completely online courses.The student CD has been eliminated and all study resources put on theOLC for easy access. (no premium content)• Standard Cartridge. =$5 The Standard Cartridge includes all of thematerial that is contained in the OLC, but in a format ready for Blackboard,WebCT, etc.• Enhanced Cartridge =$15 The Enhanced Cartridge is the perfect toolfor instructors teaching a hybrid course or a course completely onlinelooking for a lot of online content. Resources like threaded discussionpostings, assignments, student activities, etc –are included in the enhancedcartridge– plenty of material to keep students and professorsbusy who are in an online/hybrid course.• Bonus Chapters. The chapters on Using Technology to Manage Informationand Managing Personal Finances have been changed to BonusChapters. Previous appendices on Risk Management and the LegalEnvironment of <strong>Business</strong> have also been changed to bonus chaptersat the end of the book. Through our market research, we found mostpeople did not cover these 2 areas (technology and personal finances)in much depth. So, to help with important issues of book length, thesechapters were shortened a bit to give the most applicable and importantinformation to the student. But, for those who still want to cover theseconcepts, the information in the text is quite sufficient– and, importantly,these bonus chapters are still supported with supplemental material suchas test bank questions, instructor’s notes, PowerPoints, etc.• New Video Format. There is still 1 video per chapter included withthe text, but there are 12 new videos shot specifically for UB8e in a newmodular format to be used on a DVD. Each of these videos is broken outinto the same 7 short segments that focus on the company/organization’shistory, ethics, challenges, future plans, etc. Then the professor candrag and drop them into any order they prefer, thereby creating theirown video. Professors have been telling us they prefer much differentvideo lengths and topics– this allows them the flexibility to customizethe videos as they’ve been asking to do. The other videos that are notoriginal for UB8e are 8-10 minute videos.FEATURES• Authorship = Credibility. No one can deny the unique perspectivethis “Perfect Author Team” has to offer. Bill Nickels is a 4-yr schoolIntro to <strong>Business</strong> teacher; Jim McHugh is a community college Intro to<strong>Business</strong> teacher; Susan McHugh is an educational consultant. Authorswho teach the course are unique among competitors in this market.• Users of Understanding <strong>Business</strong> have always appreciated the currencyof the material as well as the large number of examples fromcompanies of all sizes and industries (e.g., service, manufacturing, profitand non-profit)-in the United States and around the world.• Assurance of Learning: Tied directly to the summaries at the end ofthe chapter and to the test questions, and critical for AACSB assuranceof learning standards, learning goals help students preview what theyare supposed to know after reading the chapter, and then test thatknowledge by answering the questions in the summary. The studyguide is also closely linked to the learning goals as part of the totalintegrated teaching, learning, and testing system. The Test Bank alsoincludes a test table that organizes the questions in the TB by learningobjective. A new test table for the study guide is also included in theIM so professors can see how these review questions are tied to thelearning objectives.• Getting Ready for Prime Time opens the text. Coverage includes aunique and popular business etiquette discussion, study skills and timemanagement guidance, and advice on how to get a rewarding job thatwill lead to a successful career. Career management is becoming anincreasingly important component of this course.• The critical themes of the revision remain tried and true to our pasteditions: ecommerce, small business and entrepreneurship, globalbusiness, technology and change, customer focus, ethics and social responsibility,teams and teamwork, quality, cultural diversity, The authorscontinue to feature boxes titled “Spotlight on Small <strong>Business</strong>,”MakingEthical Decisions,” “Legal Briefcase,” “Dealing with Change,” and“Reaching Beyond our Borders” in every chapter.• The emphasis on entrepreneurship continues to be a hallmark of the8th Edition. This emphasis exists because the vast majority of studentstaking this course currently works in, or ultimately will work in, smallcompanies. There is an Entrepreneurship Readiness Questionnaire aswell as an entire chapter on subject, Entrepreneurship and Starting aSmall <strong>Business</strong>. There is more coverage of entrepreneurship and startinga small business in Understanding <strong>Business</strong> 8th Edition than in anyother introduction to business text on the market.128HED 2007 <strong>Business</strong> Administration128 12810/5/2006 1:26:33 PM
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