Business Communication - McGraw-Hill Books

Business Administration• “Getting to Know Business Professionals”: Each chapter beginswith a story about a person whose career illustrates an important pointcovered in the chapter. Not all the personalities are famous since manyof them work in small businesses and nonprofit organizations. Theseprofiles provide a transition between chapters and a good introductionto the text material.• Throughout the chapters there are “Progress Assessments” that askstudents to assess their understanding of what they have just read. Ifstudents are not understanding and retaining the material, the ProgressAssessments will stop them and show them that they need to reviewbefore proceeding.• SCANS. The Secretary’s Commission on Achieving Necessary Skills(SCANS) was appointed by the Secretary of Labor to identify the skillspeople need to succeed in the workplace. SCANS’s fundamental purposeis to encourage a high-performance economy characterized by high-skill,high-wage employment. To help students connect what they learn inclass to the world outside, it’s important that they understand these 5workplace competencies (resource skills, interpersonal skills, informationability, systems understanding, and technology ability).• Unique inserts called “Critical Thinking Questions” are foundthroughout each chapter, and ask students to pause and think about howthe material they are reading applies to their own lives. This device is anexcellent tool for linking the text material to the student’s past experienceto enhance retention. It greatly increases student involvement inthe text and course as recommended by SCANS.• Key terms are developed and reinforced through a three-tieredsystem. They are introduced in boldface, repeated and defined in themargin, listed at the end of each chapter with page references, anddefined in a glossary at the end of the text. The glossary also containsAmerican slang expressions used in the text, which provides studentsfrom other countries in particular some help in translating, since theexpressions are not found in most dictionaries (slang terms and definitionsare provided in italics).• Multi-lingual glossaries are included on the OLC for ESL students– thebusiness terms and their definitions from the text translated into Spanish,Russian, and Mandarin Chinese.• Photo and Illustration Essays are a hallmark of UB. Detailed captionsaccompany each photo or illustration. The accompanying descriptionshelp the student understand what is being shown in the graphic andhow it applies to concepts presented in the narrative. To that end, everyphoto in this edition is pedagogically relevant and the authors treat theillustrative content with as much care as the narrative. Students are visually-orientedlearners, so this increased emphasis on the pedagogicalvalue of the illustration program is essential.• Interactive Summaries. The end-of-chapter summaries are directlytied with the learning goals and are written in a unique question andanswer format. Answering the questions and getting immediate feedbackhelps prepare students for quizzes and exams. Students are extremelypositive about this format.• Optional “Taking It to the Net” Exercises at the end of every chapterallow students to research topics and issues on the Web. (The URL’s forthese exercises are updated as needed on the text OLC.)• The Developing Workplace Skills section has activities designed toincrease student involvement in the learning process. Some of thesemini-projects require library or Internet searches, but many of theminvolve talking with people to obtain their reactions and advice oncertain subjects. These assignments are appropriate for individual orteam-oriented assignments. These are the type of learning experiencesthat facilitate the SCANS competencies.• Each chapter concludes by referencing a short practice case thatcan be found at the text OLC (“Casing the Web”). These cases allowstudents to practice managerial decision-making. They are intentionallybrief and meant to be discussion starters rather than take up the entireclass period. The answers to the cases are in the instructor’s manual.These examples of real-world problem solving help students achievethe SCANS competencies.CONTENTSPart 1 Business Trends: Cultivating a Business in Diverse, GlobalEnvironments Chapter 1: Managing within the Dynamic Business Environment:Taking Risks and Making Profits Chapter 2: How EconomicsAffects Business: The Creation and Distribution of Wealth Chapter 3:Competing in Global Markets Chapter 4: Demonstrating Ethical Behaviorand Social Responsibility Part 2 Business Ownership: Startinga Small Business Chapter 5: Choosing a Form of Business OwnershipChapter 6: Entrepreneurship and Starting a Small Business Part 3Business Management: Empowering Employees to Satisfy CustomersChapter 7: Management, Leadership, and Employee EmpowermentChapter 8: Adapting Organizations to Today’s Markets Chapter 9:Producing World-Class Goods and Services Part 4 Managementof Human Resources: Motivating Employees to Produce QualityGoods and Services Chapter 10: Motivating Employees and BuildingSelf-Managed Teams Chapter 11: Human Resource Management:Finding and Keeping the Best Employees Chapter 12: Dealing withEmployee–Management Issues and Relationships Part 5 Marketing:Developing and Implementing Customer-Oriented Marketing PlansChapter 13: Marketing: Building Customer Relationships Chapter 14:Developing and Pricing Products and Services Chapter 15: DistributingProducts Quickly and Efficiently Chapter 16: Using Effective PromotionalTechniques Part 6 Managing Financial Resources Chapter 17:Understanding Financial Information and Accounting Chapter 18:Financial Management Chapter 19: Securities Markets: Financing andInvesting Opportunities Chapter 20: Understanding Money, FinancialInstitutions and the Federal Reserve Bonus Chapter A: Working Withinthe Legal Environment of Business Bonus Chapter B: Using Technologyto Manage Information Bonus Chapter C: Managing Risk Bonus ChapterD: Managing Personal FinancesInternational EditionNEWINTRODUCTION TO BUSINESSGareth R Jones, Texas A&M University2007 (January 2006) / 608 pagesISBN-13: 978-0-07-322436-7 / MHID: 0-07-322436-7(with DVD, OLC and Premium Content Card)ISBN-13: 978-0-07-326066-2 / MHID: 0-07-326066-5(with CD, OLC and Tab Inserts)ISBN-13: 978-0-07-125299-7 / MHID: 0-07-125299-1[IE with OLC PCC and Student DVD]Website: http://www.mhhe.com/jonesintroBest-selling Management author, Gareth Jones, offers a freshapproach in Introduction to Business 1/e by engaging studentswith illustrative examples and stories embedded within the textto encourage them to learn more about the concepts than anyother paperback available. Jones’ Introduction to Business iscomprehensive yet concise by providing the main points in anarrative style without overwhelming the students with excessivedetail. The wealth of examples and the depth of coverageis unmatched by any other text. In contrast to the traditionalsurvey approach in this market, Jones provides a foundationto business by organizing the material to show students howbusiness happens not by separating topics by discipline.FEATURES• Jones provides students with an integrated “big picture” of business,not a survey approach that skims the surface. While other texts in thepaperback only survey the areas of business marketing, management,accounting and finance, Jones show students how these areas connectto each other and how they relate to the world in which we live.• Jones engages students through examples and stories which areintegrated within the text, making them more accessible than if theywere relegated to side boxes. In addition, when Jones introduces newconcepts, he relates them back to the student’s own experiences or toexamples covered in previous chapters to make material more cohesiveand student friendly.129HED 2007 Business Administration129 12910/5/2006 1:26:33 PM