Business Communication - McGraw-Hill Books

2007-2008 NEW Marketing Titles2007 New Titles• NARGUNDKARServices Marketing, 2e ............................................189ISBN-13: 978-0-07-061631-8 / MHID: 0-07-061631-0[Tata MH Title]• NEALConsumer Behavior, Enhanced Ed, 4e .....................167ISBN-13: 978-0-07-471693-9 / MHID: 0-07-471693-X[MH Aust Title]• PETERMarketing Management, 8e ..................................... 169ISBN-13: 978-0-07-313763-6 / MHID: 0-07-313763-4• QUESTERMarketing: Creating and Delivering Value5e ............................................................................162ISBN-13: 978-0-07-471560-4 / MHID: 0-07-471560-7[MH Aust Title]• RICHARDSONAnnual Editions: Marketing 07/08, 29e ....................163ISBN-13: 978-0-07-337988-3 / MHID: 0-07-337988-3• WEITZSelling, 6e ................................................................179ISBN-13: 978-0-07-313690-5 / MHID: 0-07-313690-52008 New Titles• ARENSContemporary Advertising, 11e ...............................174ISBN-13: 978-0-07-352991-2 / MHID: 0-07-352991-5• FUTRELLFundamentals of Selling, 10e ...................................177ISBN-13: 978-0-07-340469-1 / MHID: 0-07-340469-1• GREWALMarketing: Value-Based ...........................................157ISBN-13: 978-0-07-304902-1 / MHID: 0-07-304902-6• JOHNSTONRelationship Selling and Sales Management,2e ............................................................................177ISBN-13: 978-0-07-352981-3 / MHID: 0-07-352981-8• MULLINSMarketing Management, 6e .....................................168ISBN-13: 978-0-07-352982-0 / MHID: 0-07-352982-6• PERREAULTBasic Marketing, 16e ...............................................157ISBN-13: 978-0-07-352980-6 / MHID: 0-07-352980-X• PETERConsumer Behavior, 8e ...........................................165ISBN-13: 978-0-07-352985-1 / MHID: 0-07-352985-0• SPIROManagement of a Sales Force,12e ...........................181ISBN-13: 978-0-07-352977-6 / MHID: 0-07-352977-X• ULRICHProduct Design and Development, 4e .....................184ISBN-13: 978-0-07-310142-2 / MHID: 0-07-310142-7156HED 2007 Marketing.indd 15610/5/2006 1:42:46 PM