edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf

Part II Mongolia: Achievements Through Public Service Capacity BuildingAccording to the interviewed stakeholders the following methodsare most helpful:– Practical methods that do not only talk about standards,but work with precise examples and allow for supervised“learning by doing” and direct feedback.– Practical workshops and academic seminars.– Mentoring and consulting through external expertsworking inside MNB for some time (helping to produceprograms and supporting the administrative processes).– Establishment of a forum for nominating members for theNational Council.– Training courses to familiarize stakeholders withinternational standards, new trends and technologicaladvancements and support them in the implementation.– Exchange of experiences.To conclude, apart from the existing challenges MNB alreadyfulfills important public service broadcasting functions: Itprovides the Mongolian society with diverse programmingof national coverage, which gives a voice to different parts ofsociety. Despite the increasing competition from commercialrivals, it is still the broadcaster with the highest ratings andmost credibility. This is the foundation that should be builton and that should serve as motivation for further advancement.All stakeholders interviewed for this study pointed outthe great importance of the collaboration with internationaldevelopment organizations and foreign experts, who fuel andaccelerate MNB’s transformation process.In Mongolia, where private TV and radio stations and thepress are politically affiliated and mainly represent views ofruling elites, where the media market is extremely fragmented,where community radio stations and local media in thecountryside are weak, there are no real alternatives to wellfunctioningpublic service media. The significant and highlyvaluable improvements achieved during MNB’s transformationprocess so far, prove that the efforts made by the differentactors were and will be worth it.– International study trips for NC members and MNBmanagers.– Exchange programs for journalists to public servicemedia abroad, so that they can gain hands-on experience.– International study trips for administration employeesand engineers.– Overall: Systematic planning of activities and collaborationwith a broad diversity of players: Media, national NGOs,politics, international actors, etc.89Batzorig Tuvshintugs,Munkhmandakh Myagmar andOyuntungalag Tsend,in interviews.90Munkhmandakh Myagmar,in interview.91Ibid.Edition DW Akademie In the Service of the Public 107