edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf

Characteristics Status Changes and progressover the past yearsEthic codices,newsroom guidelinesPart of the mission statement of Freedom Radio is the intentto raise the standards of broadcast journalism in the region.The NBC’s National Broadcasting Code provided the station’seditorial and ethics guidelines up until now.The station is puttingtogether its own set ofeditorial guidelines, withthe help of the DFID –process ongoing at thetime of writing.Public perceptionand support for themedia organizationBoth ratings (‘mediafacts’) and word of mouth place FreedomRadio at the top of the popularity scale in Kano and beyond.Programming is highly interactive and many programs takenup by request. The phone-in format is widely used. Audiencesare being educated; a debate culture is being formed.Freedom Radio has alsoundertaken some audienceresearch of its own, withthe help of the SociologyDept., Bayero Universityin Kano. The use of socialnetworking has furtherengaged the audience.198