edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf
edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf
edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf
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General Functions II: IntegrationFunctionIs it fulfilled?(Yes/partially/no)To what extent is <strong>the</strong> function fulfilled/not fulfilled?Participation, voice,empowermentYesWomen, children, senior citizens, <strong>and</strong> youth are important target groups.For example, Hidda Hiddai is dedicated to <strong>the</strong> “man on <strong>the</strong> street” <strong>and</strong>Yuwa Awaj is designed for young people.Cultural expression,streng<strong>the</strong>n<strong>in</strong>g <strong>of</strong>identity, values, <strong>and</strong>cultural cohesionPartiallyPrograms are generally broadcast <strong>in</strong> Nepali language plus three o<strong>the</strong>rcommon languages <strong>of</strong> <strong>the</strong> country: Newar, Maithili, <strong>and</strong> Tamang.Therefore, Radio Sagarmatha reaches only a fraction <strong>of</strong> society, as Nepalis multi-ethnic. For <strong>the</strong>se communities, as well as for <strong>the</strong> Kathm<strong>and</strong>uvalley, Radio Sagarmatha <strong>of</strong>fers programs aimed at streng<strong>the</strong>n<strong>in</strong>gidentity. Cultural cohesion is <strong>in</strong> general a problem <strong>in</strong> Nepal as <strong>the</strong><strong>in</strong>habitants are geographically scattered.Enterta<strong>in</strong>ment Partially Enterta<strong>in</strong>ment programs play a m<strong>in</strong>or role. There are programs forchildren that are lighter <strong>in</strong> <strong>the</strong>ir approach. Programs with contemporary,Bollywood or youth-oriented music can be heard, too.Education Yes There are many programs designed <strong>in</strong> order to raise awareness. Forexample, programs deal<strong>in</strong>g with health (Arogya, Sanjivani), with water<strong>and</strong> sanitation (Pani Ra Sarsaphai, Chitikka) or with earthquake precaution<strong>and</strong> safety (Bhukampiya Surakshya). Ano<strong>the</strong>r popular program(Uhile Bajeka Palama) deals with <strong>the</strong> history <strong>and</strong> cultural heritage <strong>of</strong><strong>the</strong> country. Such programs could act as source <strong>of</strong> <strong>in</strong>spiration for o<strong>the</strong>rcommunity radio stations too.Innovation Partially Radio Sagarmatha has many “firsts” credited to its name. It was <strong>the</strong> firstcommunity radio station <strong>of</strong> <strong>the</strong> country that came up with <strong>in</strong>novativeformats, such as talk shows when nobody thought that such a programcould become popular on radio. In 2005, <strong>the</strong> <strong>the</strong>n station manager decidedto fight censorship by broadcast<strong>in</strong>g news sung <strong>and</strong> proclaimed <strong>in</strong>a comedy form that is traced back to Nepal’s tradition <strong>of</strong> oral folk <strong>media</strong>.However, Radio Sgarmatha could make better use <strong>of</strong> <strong>the</strong> new <strong>media</strong> <strong>and</strong>should also <strong>in</strong>tegrate <strong>the</strong>m <strong>in</strong> its set-up <strong>and</strong> work flow.222
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