edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf

Part II Kyrgyzstan: Advancements in a Media-Friendly EnvironmentCharacteristics Status Changes and progressover the past yearsCapacity buildingCapacity building up until now was largely left in the handsof international development partners and donors. It is asorely neglected area across the Kyrgyz media industry.OTRK have begun thedevelopment of a journalismcenter. They have hiredan expert (formerly withInternews) but have neitherthe funds nor qualifiedstaff. Looking for recognitionas a public foundationso that they can attractdonor funding.Ethic codices, newsroomguidelinesOTRK statutes apparently cover ethics (no more precise informationwas available): The general feeling is that even a verydetailed ethics codex or highly specific editorial guidelineswould tend to be disregarded – the change is one of mindsetwithin the profession as a whole.–Public perception and supportfor the media organizationRecent focus groups (organized with the support of Internews)have crystallized much of what the audiences wantto see changed at OTRK. Response has been rapid (accordingto Joint Media Committee), a lot of programming has beenchanged, and ratings are rising. Main competition comesfrom Russian-language channels which tend to be morepopular amongst younger segments of population.Project involving focusgroups is ongoing.Edition DW Akademie In the Service of the Public 67