<strong>the</strong>m Shan, Kay<strong>in</strong>, Rakh<strong>in</strong>e, Mon, Ch<strong>in</strong>, Kach<strong>in</strong>, Kayah, <strong>and</strong> afew o<strong>the</strong>r small <strong>in</strong>digenous <strong>and</strong> foreign ethnic groups, eachwith dist<strong>in</strong>ct cultures <strong>and</strong> languages. 8 Over 100 liv<strong>in</strong>g languagesare listed <strong>in</strong> Myanmar. 9The Bamar dom<strong>in</strong>ance has been one major source <strong>of</strong> substantialethnic tensions. Ethnicities have repeatedly foughtfor greater equality as well as political <strong>in</strong>fluence <strong>and</strong> culturalautonomy. Even though <strong>the</strong> authorities have signed ceasefireagreements with <strong>the</strong> majority <strong>of</strong> <strong>the</strong> armed ethnic groups<strong>the</strong> longst<strong>and</strong><strong>in</strong>g history <strong>of</strong> ethnic conflicts has not yet beenovercome. 10 The picture is complicated by <strong>the</strong> fact that ethnicidentities are tightly bound to religious beliefs: over 80 percent<strong>of</strong> Myanmar’s populations, particularly Bamar citizens,are Buddhists. The o<strong>the</strong>r 20 percent are Muslim, Christian,H<strong>in</strong>du or Animist. 11 It would be an oversimplification to def<strong>in</strong>eMyanmar’s conflicts as religious per se, but <strong>the</strong>y <strong>in</strong>creas<strong>in</strong>glydo follow religious l<strong>in</strong>es as ethnicity <strong>and</strong> religion are <strong>of</strong>tenclosely <strong>in</strong>tertw<strong>in</strong>ed.One severe <strong>in</strong>ter-communal conflict between BurmeseBuddhists <strong>and</strong> <strong>the</strong> Roh<strong>in</strong>gya population, which are largelyMuslims, erupted ma<strong>in</strong>ly <strong>in</strong> <strong>the</strong> Rakh<strong>in</strong>e State <strong>in</strong> 2012. The<strong>public</strong>ation <strong>of</strong> a picture <strong>of</strong> a Buddhist woman, who had beenallegedly raped <strong>and</strong> murdered by Muslims, provoked violentriots <strong>in</strong> <strong>the</strong> Rakh<strong>in</strong>e State as well as religious <strong>and</strong> ethnic violence<strong>in</strong> o<strong>the</strong>r areas – Miektila, Lashio <strong>and</strong> Saga<strong>in</strong>g Region.Such a <strong>public</strong>ation was unheard <strong>of</strong> <strong>in</strong> <strong>the</strong> country. Before<strong>the</strong> <strong>transformation</strong> process, ma<strong>in</strong>ly state <strong>media</strong> reported oncommunal violence, “which did not allow <strong>the</strong> same scope <strong>and</strong>spread <strong>of</strong> <strong>in</strong>formation as <strong>the</strong> current onl<strong>in</strong>e <strong>and</strong> legacy <strong>media</strong>space.” 12 The Roh<strong>in</strong>gya conflict is long-st<strong>and</strong><strong>in</strong>g but various<strong>in</strong>ternational experts raise awareness about <strong>the</strong> open<strong>in</strong>g <strong>of</strong><strong>the</strong> <strong>in</strong>formation space <strong>and</strong> <strong>the</strong> lack <strong>of</strong> capacity to deal withthis newly won freedom. 13Aga<strong>in</strong>st this backdrop, it is crucially important that Myanmardevelops a pluralistic, tolerant <strong>and</strong> well-<strong>in</strong>formed society.Media play a key role as <strong>the</strong> availability <strong>and</strong> accessibility <strong>of</strong><strong>in</strong>formation is central <strong>in</strong> this process. The process, however, isby no means a l<strong>in</strong>ear one.Media L<strong>and</strong>scapeFor over fifty years, Myanmar’s <strong>media</strong> l<strong>and</strong>scape had beensuppressed by an omnipresent censorship system. Media lawsprevented journalists <strong>and</strong> <strong>media</strong> organizations from publish<strong>in</strong>gfreely. It was only <strong>in</strong> late 2012 that <strong>the</strong> announcement <strong>of</strong>a series <strong>of</strong> upcom<strong>in</strong>g <strong>media</strong> regulation <strong>and</strong> licens<strong>in</strong>g reformsled to an ease <strong>of</strong> governmental control that gave <strong>in</strong>dependent<strong>media</strong> organizations <strong>the</strong> opportunity to become part <strong>of</strong> Myanmar’srapidly develop<strong>in</strong>g <strong>media</strong> l<strong>and</strong>scape. Undoubtedly, <strong>the</strong>world is witness<strong>in</strong>g a radical change <strong>in</strong> <strong>the</strong> entire <strong>media</strong> sector,which has affected private as well as state-owned <strong>media</strong>.The pr<strong>in</strong>t sector is best characterized by its diversity <strong>and</strong>its fast pace <strong>of</strong> development. A grow<strong>in</strong>g number <strong>of</strong> weeklynewspapers 14 <strong>and</strong> magaz<strong>in</strong>es are available. Accord<strong>in</strong>g to <strong>of</strong>-ficial government reports, 385 journals <strong>and</strong> 260 magaz<strong>in</strong>eswere <strong>of</strong>fered <strong>in</strong> July 2013, with about 90 percent operat<strong>in</strong>g <strong>in</strong>Yangon. 15 For <strong>the</strong> first time <strong>in</strong> fifty years, private daily newspaperswere allowed to publish as <strong>of</strong> 1st April 2013. For Myanmara revolutionary development, as this used to be an exclusivedoma<strong>in</strong> for state <strong>media</strong>. There are some ten private 16 <strong>and</strong>six state-owned newspapers published on a daily basis. 17 Thethree daily nationwide newspapers – New Light <strong>of</strong> Myanmar(English Edition), Myanmar Al<strong>in</strong>, Kyehmon (The Mirror) – areoperated <strong>and</strong> run by <strong>the</strong> M<strong>in</strong>istry <strong>of</strong> Information (MoI) <strong>and</strong>shall be transformed <strong>in</strong>to <strong>public</strong> <strong>service</strong> <strong>media</strong>. 18 Despite <strong>the</strong>last<strong>in</strong>g absence <strong>of</strong> private daily newspapers, <strong>the</strong> pr<strong>in</strong>t sectoris considered to be <strong>the</strong> op<strong>in</strong>ion leader <strong>of</strong> <strong>the</strong> ongo<strong>in</strong>g <strong>media</strong>reform process, discuss<strong>in</strong>g, analyz<strong>in</strong>g, <strong>and</strong> criticiz<strong>in</strong>g politicalactions. 19 The end <strong>of</strong> <strong>the</strong> pre<strong>public</strong>ation censorship <strong>in</strong> 2012 <strong>and</strong><strong>the</strong> lift<strong>in</strong>g <strong>of</strong> <strong>the</strong> prohibition <strong>of</strong> certa<strong>in</strong> topics fur<strong>the</strong>r streng<strong>the</strong>ned<strong>the</strong> pr<strong>in</strong>t <strong>media</strong> <strong>in</strong> <strong>the</strong>ir new role. Never<strong>the</strong>less, notablyself-censorship is a common practice amongst journalists, especiallywhen it comes to sensitive topics such as ethnic conflicts,l<strong>and</strong>-grabb<strong>in</strong>g, <strong>the</strong> military or corruption. 20Yet, due to high levels <strong>of</strong> poverty <strong>and</strong> illiteracy, as well aspoor <strong>in</strong>frastructure <strong>and</strong> distribution networks, <strong>the</strong> reach <strong>of</strong> <strong>the</strong>pr<strong>in</strong>t sector is particularly limited to <strong>the</strong> cities, especially Yangon<strong>and</strong> M<strong>and</strong>alay <strong>and</strong> local-language pr<strong>in</strong>t <strong>media</strong> are scant as<strong>the</strong> ban to publish <strong>in</strong> ethnic languages was only lifted <strong>in</strong> late2012. 21 Therefore, broadcast <strong>media</strong>, especially radio (62%), rema<strong>in</strong>s<strong>the</strong> primary source <strong>of</strong> <strong>in</strong>formation <strong>and</strong> news, followedby TV (45%) <strong>and</strong> pr<strong>in</strong>t (15%) (as <strong>of</strong> 2011/2012). 22 It should benoted, however, that <strong>the</strong>re are strik<strong>in</strong>g differences <strong>in</strong> <strong>media</strong>usage between people liv<strong>in</strong>g <strong>in</strong> cities <strong>and</strong> those liv<strong>in</strong>g <strong>in</strong> ruralareas where two-thirds <strong>of</strong> <strong>the</strong> population lives. To give just oneexample, while 67 percent <strong>of</strong> <strong>the</strong> urban population uses TV tolisten to news at least once a week, this number st<strong>and</strong>s at 35percent <strong>in</strong> small towns <strong>and</strong> rural areas. 23While pr<strong>in</strong>t <strong>media</strong> are experienc<strong>in</strong>g a new dimension <strong>of</strong>freedom, <strong>the</strong> situation <strong>in</strong> <strong>the</strong> broadcast<strong>in</strong>g sector is quite differentas it is still primarily controlled by <strong>the</strong> state <strong>and</strong> far lessfreedom has been granted to it. 24 “I th<strong>in</strong>k <strong>the</strong> government stilllikes to control <strong>the</strong> broadcast <strong>media</strong> because <strong>the</strong>y understan<strong>dw</strong>ell <strong>the</strong> impact <strong>of</strong> broadcast <strong>media</strong>,” 25 said <strong>the</strong> director <strong>of</strong> anonl<strong>in</strong>e broadcaster <strong>in</strong> an <strong>in</strong>terview conducted by BBC MediaAction. Currently, it comprises <strong>the</strong> state-run Myanmar Radio<strong>and</strong> Television (MRTV), <strong>the</strong> army-run Myawaddy <strong>and</strong> a h<strong>and</strong>ful<strong>of</strong> TV broadcasters, which are predom<strong>in</strong>antly jo<strong>in</strong>t venturesbetween <strong>the</strong> state <strong>and</strong> private sector. 26 In addition to <strong>the</strong> threeexist<strong>in</strong>g nationwide AM radio programs, run by <strong>the</strong> government,few FM licenses to private companies to cover one ormore <strong>of</strong> Myanmar’s eight regions had been granted at <strong>the</strong> end<strong>of</strong> <strong>the</strong> last decade. 27 But similar to <strong>the</strong> pr<strong>in</strong>t market, radio coverageis concentrated on <strong>and</strong> produced <strong>in</strong> central areas. Aga<strong>in</strong>stthis backdrop, community based broadcasters produc<strong>in</strong>g <strong>and</strong>dissem<strong>in</strong>at<strong>in</strong>g local news <strong>and</strong> <strong>in</strong>formation <strong>in</strong> ethnic languagesseems particularly important. Currently <strong>the</strong>re appears to be nolegal community broadcaster <strong>in</strong> Myanmar due to <strong>the</strong> absence142
Part II Myanmar: New Media Freedom, New Transformation Challenges Radio <strong>and</strong> Television<strong>of</strong> an <strong>of</strong>ficial regulation, explicitly <strong>the</strong> Broadcast<strong>in</strong>g Law. 28 Interms <strong>of</strong> access to <strong>in</strong>formation, particularly <strong>in</strong> <strong>the</strong> rural areas<strong>of</strong> Myanmar, state-owned broadcast<strong>in</strong>g is <strong>and</strong> most likely willrema<strong>in</strong> <strong>the</strong> largest provider <strong>of</strong> nationwide coverage.This st<strong>and</strong>s <strong>in</strong> contrast to <strong>the</strong> fact that <strong>the</strong> broadcast<strong>in</strong>gsector is ma<strong>in</strong>ly focused on enterta<strong>in</strong>ment, <strong>in</strong>fota<strong>in</strong>ment <strong>and</strong>eduta<strong>in</strong>ment. Produc<strong>in</strong>g <strong>the</strong>ir own news <strong>in</strong>stead <strong>of</strong> rebroadcast<strong>in</strong>gstate <strong>media</strong>-produced news, is so far not on top <strong>of</strong><strong>the</strong> agenda <strong>of</strong> most private broadcast<strong>in</strong>g organizations. 29 Butsome changes are be<strong>in</strong>g reported, e.g., M<strong>and</strong>alay FM <strong>in</strong>creased“<strong>the</strong>ir civil society programm<strong>in</strong>g” allow<strong>in</strong>g <strong>the</strong> youth to addressissues that concern <strong>the</strong>m, notes BBC Media Action. 30In complete contrast is <strong>the</strong> performance <strong>of</strong> several formerlyexile <strong>media</strong> organizations, which have been among <strong>the</strong>few sources <strong>of</strong> reliable <strong>and</strong> critical <strong>in</strong>formation for a long time.Organizations such as Democratic Voice <strong>of</strong> Burma, MizzimaMedia or Irrawaddy have recently returned to Myanmar, produc<strong>in</strong>g<strong>in</strong>-depth background news coverage for <strong>the</strong>ir radio <strong>and</strong>TV as well as for <strong>the</strong>ir pr<strong>in</strong>t <strong>and</strong> onl<strong>in</strong>e programs.Even though <strong>in</strong>ternet <strong>and</strong> mobile penetration are still <strong>in</strong><strong>the</strong>ir <strong>in</strong>fancy, social <strong>media</strong> <strong>and</strong> <strong>in</strong> particular Facebook havebecome very popular <strong>in</strong> Myanmar, especially <strong>in</strong> urban areas. 31It is estimated that roughly one percent <strong>of</strong> Myanmar’s populationhas a Facebook account, mean<strong>in</strong>g that almost <strong>the</strong> entire<strong>in</strong>ternet-us<strong>in</strong>g population is on Facebook. 32 Facebook isalso <strong>the</strong> most popular social network among politicians, us<strong>in</strong>g<strong>the</strong> platform to dissem<strong>in</strong>ate <strong>in</strong>formation, like Y Htut, <strong>the</strong>Deputy M<strong>in</strong>ister <strong>of</strong> Information <strong>of</strong> Myanmar. Freedom House(FH) names Facebook “<strong>the</strong> sole source <strong>of</strong> onl<strong>in</strong>e news.” 33 Tak<strong>in</strong>g<strong>in</strong>to account <strong>the</strong> fact that even though <strong>the</strong> accessibility<strong>of</strong> governmental <strong>in</strong>formation has improved, <strong>the</strong> <strong>in</strong>formationgiven out by <strong>public</strong> authorities still seems to be <strong>in</strong>consistent<strong>and</strong> imbalanced, <strong>in</strong>terviewees welcomed Facebook as an additional<strong>in</strong>formation platform. 34 Alongside potentials like openlyshar<strong>in</strong>g <strong>and</strong> discuss<strong>in</strong>g news <strong>and</strong> <strong>in</strong>formation, <strong>the</strong>re are alsonegative aspects: Facebook <strong>and</strong> o<strong>the</strong>r social networks are alsobe<strong>in</strong>g used as a <strong>public</strong> relations tool – spread<strong>in</strong>g selective <strong>in</strong>formation<strong>in</strong>stead <strong>of</strong> answer<strong>in</strong>g journalistic <strong>in</strong>quiries. Observerspo<strong>in</strong>t out that Facebook is also be<strong>in</strong>g used to spread hatespeech among different ethnic groups, particularly betweenBuddhist <strong>and</strong> Roh<strong>in</strong>gya Muslims. 35To sum up, a space has opened up for people to exercise<strong>the</strong>ir right to freedom <strong>of</strong> expression. This relates <strong>in</strong> particularto <strong>the</strong> development <strong>of</strong> a greater press freedom, whichconstitutes one <strong>of</strong> <strong>the</strong> cornerstones <strong>of</strong> a democracy. 36 In 2014,<strong>the</strong> Press Freedom Index <strong>of</strong> Reporters without Borders ranksMyanmar 145th out <strong>of</strong> 180 <strong>countries</strong>. 37 However, Tomás OjeaQu<strong>in</strong>tana, <strong>the</strong> Special Rapporteur on <strong>the</strong> situation <strong>of</strong> humanrights <strong>in</strong> Myanmar, highlights, “that <strong>the</strong>re is a long way togo before Myanmar has a free, uncensored <strong>and</strong> unh<strong>in</strong>deredpress.” 38 None<strong>the</strong>less, <strong>the</strong> world community is observ<strong>in</strong>gMyanmar’s <strong>transformation</strong> with great <strong>in</strong>terest, wait<strong>in</strong>g to seeif <strong>the</strong> country will become Sou<strong>the</strong>ast Asia’s benchmark forfreedom <strong>of</strong> <strong>in</strong>formation.Myanmar Radio <strong>and</strong> Television (MRTV)To date, Radio Myanmar <strong>and</strong> Television Myanma (MRTV) arestill entirely governed by <strong>the</strong> M<strong>in</strong>istry <strong>of</strong> Information (MoI).Founded <strong>in</strong> 1946, <strong>the</strong> MoI is <strong>the</strong> regulator for <strong>the</strong> entire <strong>media</strong><strong>in</strong>dustry <strong>in</strong> Myanmar <strong>and</strong> consists <strong>of</strong> two departments: MRTV<strong>and</strong> <strong>the</strong> Information <strong>and</strong> Public Relation Department <strong>and</strong> hasthree fur<strong>the</strong>r organizations under its supervision: MyanmarMotion Picture Enterprise, Pr<strong>in</strong>t<strong>in</strong>g <strong>and</strong> Publish<strong>in</strong>g Enterprise,<strong>and</strong> News <strong>and</strong> Periodicals Enterprise. The state-run MyanmarNews Agency (MNA), which was founded <strong>in</strong> 1963, is under <strong>the</strong>News <strong>and</strong> Periodical Enterprise. It <strong>functions</strong> as <strong>the</strong> ma<strong>in</strong> source<strong>of</strong> <strong>in</strong>formation as it is still <strong>the</strong> only news agency with accessto government meet<strong>in</strong>gs authorized to cover <strong>the</strong> visits <strong>of</strong> seniorgovernment <strong>of</strong>ficials. The MoI has, however, granted four<strong>in</strong>ternational news agencies <strong>of</strong>ficial permission to open newsbureaus <strong>in</strong> Myanmar, accord<strong>in</strong>g to <strong>media</strong> reports. 39MRTV’s television <strong>service</strong> was first <strong>in</strong>troduced <strong>in</strong> 1979 an<strong>dw</strong>as formally launched <strong>in</strong> 1980. Today it operates two nationwidetelevision channels, Myanmar Television (MRTV) <strong>and</strong> <strong>the</strong>newly launched National Races Channel (NRC) (2013). MyanmarTelevision is <strong>the</strong> ma<strong>in</strong> TV channel <strong>of</strong> MRTV with a limited set <strong>of</strong>predom<strong>in</strong>antly traditional programs <strong>in</strong> Burmese language. Anexternal program evaluation is currently not available. But accord<strong>in</strong>gto MRTV, <strong>the</strong> programm<strong>in</strong>g is divided <strong>in</strong>to 40 percent<strong>of</strong> <strong>in</strong>formation, which would mean an <strong>in</strong>crease <strong>of</strong> 20 percent,25 percent education <strong>and</strong> 35 percent enterta<strong>in</strong>ment. The programmodification was scheduled to start <strong>in</strong> April 2013. 40 Thema<strong>in</strong> news bullet<strong>in</strong> is at 8 p.m.8CIA 2014.9Lewis, Simons & Fennig (eds.) 2014.10HRW 2014, 4.11CIA 2014.12Dolan & Gray 2013, 12.13Ibid., 11-12.14Weekly newspapers are also commonlycalled journals <strong>in</strong> Myanmar.15Accord<strong>in</strong>g to data provided by<strong>the</strong> Copyright & RegistrationDivision, M<strong>in</strong>istry <strong>of</strong> Information.16As <strong>of</strong> July 2013, authorities approved25 dailies, but only a h<strong>and</strong>fulis available for purchase oneyear later. See: KalansooriyaApril 11, 2014.17IMS 2012, 16.18Lw<strong>in</strong>, M<strong>in</strong>, November 9, 2012.19BBC Media Action 2013a, 11.20BBC Media Action 2013a, 12.21Patrick Benn<strong>in</strong>g, CountryManager <strong>of</strong> DW Akademie.22Broadcast<strong>in</strong>g Board <strong>of</strong>Governors & Gallup 2012, 22.23Ibid., 23.24Lw<strong>in</strong>, S<strong>and</strong>ar, October 10, 2014.25BBC Media Action 2013a, 10.26Foster 2013, 11-14.27IMS 2012, 17.28Foster 2013, 6.29U Kh<strong>in</strong> Maung Htay, Director <strong>and</strong>Co-Founder <strong>of</strong> Forever Group (FG).30BBC Media Action 2013a, 16.31Accord<strong>in</strong>g to <strong>the</strong> Worldbank,only 1.1 percent <strong>of</strong> <strong>the</strong> populationis us<strong>in</strong>g <strong>the</strong> <strong>in</strong>ternet, butpeople <strong>in</strong>creas<strong>in</strong>gly access onl<strong>in</strong>e<strong>in</strong>formation on mobile devices.32Fui, Chen Shaua, Sept. 11, 2013.33Freedom House 2013, 10.34U Kh<strong>in</strong> Maung Htay, Director <strong>and</strong>Co-Founder <strong>of</strong> Forever Group (FG).35Freedom House 2013, 11.36Qu<strong>in</strong>tana 2014, 6.37Reporters Without Borders 2014.38Qu<strong>in</strong>tana 2014, 6.39Horrocks, December 2, 2013.40Accord<strong>in</strong>g to <strong>in</strong>formationprovided by U T<strong>in</strong>t Swe <strong>in</strong> 2013.Edition DW Akademie In <strong>the</strong> Service <strong>of</strong> <strong>the</strong> Public 143
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PrefacePrefaceA mouthpiece of gover
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Part I: Developing Public Service M
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Part I IntroductionSo the evolution
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Part I Introductionand that this ha
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Part I IntroductionConsequently Ham
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AppendixReferencesACT et al. (2004)
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Part I Definitions and ConceptsTran
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The Strategic ModelPolitical and le
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Research QuestionsTo sum up we now
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Part I Definitions and ConceptsEdit
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Part II Afghanistan: Reform Fear, L
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Part II Afghanistan: Reform Fear, L
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Part II Afghanistan: Reform Fear, L
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Part II Afghanistan: Reform Fear, L
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Part II Afghanistan: Reform Fear, L
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Part II Afghanistan: Reform Fear, L
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Part II Kyrgyzstan: Advancements in
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Part II Kyrgyzstan: Advancements in
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Part II Kyrgyzstan: Advancements in
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However, thanks to the input of exp
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Part II Kyrgyzstan: Advancements in
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Part II Kyrgyzstan: Advancements in
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Part II Kyrgyzstan: Advancements in
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AppendixReferencesBertelsmann Found
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Part II Namibia: Multilingual Conte
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Part II Namibia: Multilingual Conte
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Part II Namibia: Multilingual Conte
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Part II Namibia: Multilingual Conte
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live on two US Dollars a day or les
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According to the interviewed stakeh
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Characteristics Status Changes and
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Nonetheless, whilst the outlet prid
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Status of Freedom Radio Muryar Jama
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Characteristics Status Changes and
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General Functions II: IntegrationFu
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AppendixReferencesAgbakwuru, JohnBo
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11Nepal: Radio Sagarmatha,an Asian
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Today, there are over 250 community
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The methods that were applied to de
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Despite its mission statement, many
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news, Radio Sagarmatha has subscrib
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PartnerAim of the cooperation(e.g.,
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AppendixReferencesACORAB - Associat
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Real Clear Politics (March 29, 2011
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12Bolivia, Colombia, Ecuador:Three
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Culturally, Latin America is seen a
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In contrast, the second sector, com
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cial capitals, Oruro and Cochabamba
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CORAPE. There is an institutional a
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With regard to Vokaribe, no systema
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A second field should be the streng
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Status of Radio Pio XII, Vokaribe a
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Characteristics Radio Pio XII, Sigl
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Characteristics Radio Pio XII, Sigl
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General Functions I: Political Sphe
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General Functions II: IntegrationFu
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International Media Development Par
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AppendixReferencesAdlatina.com (Feb
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List of InterviewsAcosta, Ana Marí
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Part IV: The Way Forward13Organizat
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Thus, the range spans from the phys
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In the steering committee mentioned
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The change process is intended to s
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Part Project 3: Restructuring of NH
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SteeringThe complexity of the proce
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often also serves the purpose of en
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Conclusions and Recommendations278
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Based on these considerations we di
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Namibia the state broadcaster under
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ening of identity, cultural cohesio
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support for Radio Pio XII in Bolivi
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This list of possible solutions and
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In sum, media development actors sh
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Authors292
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Priya EsselbornPriya Esselborn is t
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About UsDW Akademie is Germany’s