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edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf

edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf

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Part III Bolivia, Colombia, Ecuador: Three Examples From Lat<strong>in</strong> American Community MediaRadio Intag (Ecuador)Changes <strong>and</strong> progress over <strong>the</strong> past yearsThe core team has basic tra<strong>in</strong><strong>in</strong>g <strong>in</strong> pr<strong>in</strong>t<strong>media</strong> <strong>and</strong> has been tak<strong>in</strong>g part <strong>in</strong> a workshopfor community broadcasters run by<strong>the</strong> national radio organization CORAPE. Thestudents do<strong>in</strong>g <strong>in</strong>ternships are <strong>of</strong>fered basicscholar’s tra<strong>in</strong><strong>in</strong>g with <strong>the</strong> aim <strong>of</strong> produc<strong>in</strong>gsmall programs related to <strong>the</strong>ir everydayreality.There are two levels: <strong>the</strong> direct capacity build<strong>in</strong>g <strong>of</strong> core team <strong>and</strong> tra<strong>in</strong><strong>in</strong>g<strong>of</strong> local reporters or o<strong>the</strong>r community members to contribute to <strong>the</strong> radiostation.By law, all radio stations have to publish an –ethics code (código deontológico). Radio Intaghas a ra<strong>the</strong>r st<strong>and</strong>ardized code with basicjournalistic <strong>and</strong> ethical pr<strong>in</strong>ciples. 102Javier Torres, an Ecuadorian scholar, dida survey on <strong>the</strong> audience <strong>of</strong> Radio Intag:almost 75 percent <strong>of</strong> <strong>the</strong> population (about19,000 people) listens regularly to RadioIntag, but radio reception <strong>in</strong> m<strong>in</strong><strong>in</strong>g areas isweak. The favorite program <strong>of</strong> <strong>the</strong> audienceis <strong>the</strong> live transmission <strong>of</strong> early morn<strong>in</strong>gmass; ano<strong>the</strong>r popular format is <strong>the</strong> localbackground <strong>in</strong>formation program “RevistaIntag” <strong>and</strong> a participative cultural programwhere musicians from local communitiescome to <strong>the</strong> studio to play.–99Peter Deselaers, Project Manager, Research <strong>and</strong> Development,DW Akademie, Germany.100Fröhlich et al. (2012)101Roberto Durette, Director General Radio Pio XII <strong>in</strong> Bolivia.102Código Deontológico, http://www.flipsnack.com/B7DA786BDC9/ftcfg39nEdition DW Akademie In <strong>the</strong> Service <strong>of</strong> <strong>the</strong> Public 253

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