edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf

Part II Mongolia: Achievements Through Public Service Capacity BuildingCharacteristics Status Changes and progressover the past yearsUse of mobile and internetcommunication/modern technology/challenges of digitalizationMNB originally planned digitalization by July 2014. However,there is a lack of policy – neither does a strategy or a realisticplan exist nor financial security. MNB has an online presenceand broadcasts P3 FM for example also via internet.–Regional structures andreportingThere are only few correspondents in the countryside andnot enough regional programs, strong focus on Ulan Bator.Regional topics are covered when politicians travel to thecountryside. Citizens of rural areas complain about a lack ofstories about their own issues.–Capacity buildingA training center within MNB was established, but it is notvery active. MNB staff has had various training opportunitiesthrough the cooperation with donor organizations (e.g., SIDA,DWA) as well as provided by the local NGO “Press Institute.”–Ethic codices,newsroom guidelinesMNB does not have proper newsroom guidelines or an ethicscode. The only existing documents regarding rules are thelaw, MNB’s general statutes, and the press codex, which containsonly very few paragraphs as well as a document aboutelection coverage–Public perception andsupport for the mediaorganizationOverall, MNB has a good reputation among citizens. Its daily“Tsagiin Khurd” is the news program with the highest ratingsand opinion polls show that MNB enjoys the highest credibility.However, due to the high competition through privatechannels MNB’s ratings are decreasing and especially youngviewers perceive the broadcaster’s programming as boringand old-fashioned.–Edition DW Akademie In the Service of the Public 109