edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf
edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf
edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf
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Part IV Organizational Development: Approach<strong>in</strong>g Change Processes Towards Public Service Broadcast<strong>in</strong>gPart Project 1: Lighthouse Project <strong>in</strong> <strong>the</strong> Program Segment: New News FormatsPriority Subject Goal Milestones Days1stOverview <strong>of</strong> newsproduction processesAssessment made<strong>of</strong> all news productionprocesses, roles <strong>and</strong>staff <strong>in</strong>volved.– Initial visits/observation <strong>in</strong><strong>the</strong> newsroomList <strong>of</strong> people to be <strong>in</strong>terviewed– Interview questions developedInterviews conducted <strong>and</strong> analyzed10 days2ndNewsrooms st<strong>and</strong>ards<strong>and</strong> conceptsFeedback on currentnews programs discussed,journalistic st<strong>and</strong>ards,values <strong>and</strong> newsroomspecificconceptsdescribed, new ideascollected– First audience research results on newsprograms <strong>and</strong> expectations available– Workshops with newsroom staff onaudience research, NHB’s newsprograms <strong>and</strong> <strong>in</strong>ternational examplesconducted <strong>and</strong> documented (feedback<strong>and</strong> discussion on news sources,writ<strong>in</strong>g style, formats, etc., ethics)– Editorial guidel<strong>in</strong>es discussed <strong>and</strong>improved– Possible new format ideas discussed<strong>in</strong> workshop20 days3rdDevelopment <strong>of</strong>new formats, <strong>and</strong>preparation <strong>of</strong>program reformNew programm<strong>in</strong>gschedule <strong>and</strong> formatsdeveloped <strong>and</strong> tested,general editorialpr<strong>in</strong>ciples <strong>and</strong>criteria established.– Pilot production team assembled– Target audience def<strong>in</strong>ed <strong>and</strong> analyzed– Development <strong>and</strong> def<strong>in</strong>ition <strong>of</strong> newsformats <strong>and</strong> pr<strong>of</strong>iles (audience, claim,forms <strong>of</strong> presentation, editorial rulesetc.)– Production <strong>of</strong> first pilot programs,feedback– Plan for program formats <strong>and</strong>newsroom organization f<strong>in</strong>alized– Directors <strong>and</strong> top managementamend/accept <strong>the</strong> plan <strong>and</strong> set startdates for <strong>the</strong> transition/relaunch20 days4thRealization <strong>of</strong>program reformNews programs <strong>in</strong>new format <strong>and</strong> newproduction processesare operational– Tra<strong>in</strong><strong>in</strong>g for tra<strong>in</strong>ers/lead<strong>in</strong>g editorswith<strong>in</strong> <strong>the</strong> newsroom– Tra<strong>in</strong><strong>in</strong>g <strong>of</strong> staff <strong>and</strong> new colleaguesfor new formats <strong>and</strong> productionprocesses– Development <strong>of</strong> new shift-plan,visual/acoustic design, studio,newsroom roles, style guide, etc.– One week <strong>of</strong> transition: parallelproduction <strong>of</strong> new formats(which are not broadcast yet)– Production <strong>and</strong> broadcast<strong>in</strong>gformats accord<strong>in</strong>g to new schedule– Feedback on <strong>the</strong> new work processes30 daysEdition DW Akademie In <strong>the</strong> Service <strong>of</strong> <strong>the</strong> Public 271
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