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edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf

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Part Project 3: Restructur<strong>in</strong>g <strong>of</strong> NHB’s Adm<strong>in</strong>istrationPriority Subject Goal Milestones Days1stElim<strong>in</strong>ation <strong>of</strong>superfluous adm<strong>in</strong>istrativeproceduresEfficient adm<strong>in</strong>istrationprocedures are set up,guarantee<strong>in</strong>g accountability<strong>and</strong> flexibility <strong>in</strong>equal measure– List <strong>of</strong> identified procedures– Def<strong>in</strong>ition <strong>of</strong> alternatives– Approval– Forms, <strong>in</strong>structions up to date202ndDeterm<strong>in</strong>e personnelrequirementsNHB has a personnellevel <strong>in</strong> accordancewith <strong>the</strong> broadcast<strong>in</strong>gm<strong>and</strong>ate <strong>and</strong> <strong>the</strong>f<strong>in</strong>ancial resources– Personnel review– Target/actual comparison– Implementation plan– Severance plan903rdAppo<strong>in</strong>tment scheme<strong>and</strong> descriptionsNHB has an <strong>in</strong>strumentfor <strong>in</strong>telligent personnelrequirement plann<strong>in</strong>g– Appo<strong>in</strong>tment scheme is completed– job <strong>and</strong> task descriptions are completed604thDef<strong>in</strong>ition <strong>of</strong>contribution marg<strong>in</strong>s<strong>and</strong> cost centersNHB has an efficient<strong>in</strong>strument for f<strong>in</strong>ancialcontrol <strong>of</strong> <strong>the</strong>organization– Cost center plan– Tra<strong>in</strong><strong>in</strong>g staff - new IT system2005thDraw<strong>in</strong>g up <strong>of</strong> HRconcepts– Concept PD– Concept Leadership– Personnel selection40Members <strong>of</strong> <strong>the</strong> project group:– Expert consultant– Head <strong>of</strong> adm<strong>in</strong>istration (periodically)– Department heads <strong>in</strong> adm<strong>in</strong>istration– One staff member each per department– Temporarily: resource personsSteer<strong>in</strong>g:– Meet<strong>in</strong>gs <strong>of</strong> project group: weekly– Report<strong>in</strong>g to steer<strong>in</strong>g committee:Head <strong>and</strong> expert consultant– Head is member <strong>of</strong> <strong>the</strong> steer<strong>in</strong>g committee– WGs as requiredAnd concern<strong>in</strong>g <strong>the</strong> last important items which are part <strong>of</strong>preparation: <strong>the</strong> management is <strong>in</strong> charge <strong>of</strong> draw<strong>in</strong>g up a resource<strong>and</strong> communication plan (if required with support from<strong>the</strong> consultants).In <strong>the</strong> third year, new part projects are def<strong>in</strong>ed (among<strong>the</strong>m a part project “Mission Statement” to reflect <strong>the</strong> broadcaster’schanged identity).ChangeFor <strong>the</strong> <strong>of</strong>ficial start <strong>of</strong> <strong>the</strong> <strong>transformation</strong> process, we carryout a kick-<strong>of</strong>f workshop at NHB. The top <strong>of</strong> <strong>the</strong> organization,<strong>the</strong> consultants <strong>and</strong> <strong>the</strong> representatives <strong>of</strong> <strong>the</strong> supervisorybodies present <strong>the</strong> change project to <strong>the</strong> entire staff. Thisworkshop has a duration <strong>of</strong> no more than two hours. Importantis that a) <strong>the</strong> employees realize that <strong>the</strong> process is <strong>in</strong>veste<strong>dw</strong>ith power <strong>and</strong> that b) <strong>the</strong> overall process, but especially <strong>the</strong>part projects, take shape.Dur<strong>in</strong>g <strong>the</strong> kick-<strong>of</strong>f workshopThe implementation <strong>of</strong> <strong>the</strong> part projects is presented withstart<strong>in</strong>g po<strong>in</strong>t, goals, major contents, <strong>and</strong> milestones as well as<strong>the</strong> people <strong>in</strong>volved.The consultant system <strong>in</strong>troduces itself, expla<strong>in</strong>s <strong>the</strong> <strong>in</strong>teriordynamics <strong>of</strong> <strong>the</strong> <strong>transformation</strong> process, <strong>and</strong> sets forth<strong>the</strong> steer<strong>in</strong>g <strong>and</strong> decision structures. As part <strong>of</strong> crisis management,<strong>the</strong> consultants po<strong>in</strong>t out <strong>the</strong> tension field between participation<strong>and</strong> decisive power, <strong>in</strong> order to give possibly emerg<strong>in</strong>gconflicts concern<strong>in</strong>g creative leeway a direction already atthis po<strong>in</strong>t.272

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