edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf

Part II Afghanistan: Reform Fear, Limited International Support, Failed TransformationInternational Media Development PartnersPartnerAim of the cooperation(e.g., transformation of statebroadcaster, technical support,capacity building, etc.)Methods appliedMain results/progress/problemsConsortiumof BBC, DWand CFI(startedin 2004)Transformation of RTAinto a PSBFirst phase:Assessment of the status at RTA.Figuring out all that belongs toRTA from buildings to technicalequipment to cars, etc.First phase:There were no documents aboutthe assets, the donations givenby the international donors, thestaff, the payrolls. Everything hadto be assessed. This phase couldnot be accomplished.Second phase:Changing the regulatory framework.The consortium has beenlobbied for some amendments tounderline RTA as a PSB.Second phase:As a PSB RTA has to be financiallyand organizationally more independentfrom the government.There was no success in achievingthis independence.Third phase:Preparing the top and middlemanagement.Third phase:Most of the people in those positionswere not qualified for thejobs and had no interest in changingthe status quo.Fourth phase:Reconstructing the organization.Preparing a concept for the broadcasterand an organizational chartthat reflects the reality.Fourth phase:Reconstructing the organizationmeans in the case of RTA firing90% of the staff that were on thepayroll but were never productivefor the broadcaster. Changing thepersonnel structure of RTA wasand still is the most difficult aspectof the transformation efforts.N.B. All the information given in the tables above is based onthe interviews, observations and document analysis made bythe author of this chapter. The tables provide very rough summariesof what is elaborated in the texts. Many of the issuesmentioned here are, of course, subject to change.Edition DW Akademie In the Service of the Public 49