edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf
edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf
edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf
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Part II Moldova: Slow but Successful Reform, Need for Visible Journalistic QualityInternational Media Development PartnersPartnerAim <strong>of</strong> <strong>the</strong> cooperation(e.g., <strong>transformation</strong> <strong>of</strong> statebroadcaster, technical support,capacity build<strong>in</strong>g, etc.)Methods appliedMa<strong>in</strong> results/progress/problemsDW Akademie(2010–2014)Transformation <strong>of</strong> TRM,especially organizationalreform; creation <strong>of</strong> a youthbasedradio station <strong>and</strong> amulti<strong>media</strong> department,reform <strong>of</strong> news departments<strong>in</strong> radio <strong>and</strong> TV.Plann<strong>in</strong>g workshop, <strong>in</strong>terviewswith employees <strong>and</strong>management <strong>of</strong> different levels,tra<strong>in</strong><strong>in</strong>g, consultancy.Youth radio station <strong>and</strong> <strong>the</strong>multi<strong>media</strong> department arefunction<strong>in</strong>g. Institutional reformhas been started although <strong>the</strong>management chose a very slowspeed for it. The news programs<strong>in</strong> radio <strong>and</strong> TV started to seekbalance <strong>in</strong> <strong>the</strong>ir reports.Soros FoundationMoldovaTransformation <strong>of</strong> TRM;<strong>in</strong>stitutional reform as wellas pr<strong>of</strong>essionalization <strong>of</strong> TRMjournalists, consolidation <strong>of</strong><strong>the</strong> company’s news department,while not neglect<strong>in</strong>gprograms for children, youth,<strong>and</strong> ethnic m<strong>in</strong>orities.Assistance through its long-termpartner APEL (Electronic PressAssociation) <strong>in</strong> produc<strong>in</strong>g a set<strong>of</strong> <strong>in</strong>ternal normative acts,<strong>in</strong>clud<strong>in</strong>g specifications forpr<strong>of</strong>essional employee performanceappraisal; monitor<strong>in</strong>g<strong>of</strong> programs <strong>and</strong> departments;assist<strong>in</strong>g with <strong>the</strong> creation <strong>of</strong>mechanisms to buy <strong>in</strong>dependentcontent; study trip for <strong>the</strong>Council <strong>of</strong> Observers.News department improved itsproduct significantly; <strong>the</strong> speed<strong>of</strong> <strong>in</strong>stitutional reform has beenvery slow; core regulations havebeen adopted; mechanisms forcooperation with <strong>in</strong>dependentproducers established.N.B. All <strong>the</strong> <strong>in</strong>formation given <strong>in</strong> <strong>the</strong> tables above is based on<strong>the</strong> <strong>in</strong>terviews, observations <strong>and</strong> document analysis made by<strong>the</strong> author <strong>of</strong> this chapter. The tables provide very rough summaries<strong>of</strong> what is be<strong>in</strong>g elaborated <strong>in</strong> <strong>the</strong> texts. Many <strong>of</strong> <strong>the</strong>issues mentioned here are, <strong>of</strong> course, subject to change.Edition DW Akademie In <strong>the</strong> Service <strong>of</strong> <strong>the</strong> Public 137