edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf

Part II Myanmar: New Media Freedom, New Transformation Challenges Radio and TelevisionGeneral Functions II: IntegrationFunctionIs it fulfilled?(Yes/partially/no)To what extent is the function fulfilled/not fulfilled?Participation, voice,empowermentNo to PartiallyMRTV is carrying programs in 15 local languages as well as Englishlanguageprograms. But almost all programs are produced in Tatkoneand a limited number in Yangon, concentrating on urban issues. Localnews and real participation, except some recorded call-ins or lettersfrom readers, are too limited.Cultural expression,strengthening of identity,values and culturalcohesionNo to PartiallyBoth, radio and TV, offer a limited range of mainly traditional programming,including documentaries about traditions and cultural values.But whether the program strengthens cultural stereotypes or contributesto a better appreciation of the unique cultures and values of the differentethnic groups requires further research.Entertainment No to Partially Broadcasting media in Myanmar are known for their entertainmentand infotainment focus, and so is MRTV. Myanmar Radio and MyanmarTelevision are broadcasting entertainment programs to a large extent.However, audiences as well as analysts criticize the quality of the programming.Education No to Partially MRTV provides several educational programs. Their quality and perspective,however, are often questioned.Innovation No to Partially. In 2008, as MRTV moved to Tatkone, the technical equipment is mainlystate-of-the-art of that time. And even though MRTV has an online andsocial web presence and, e.g., the news presentation style was adjusted,the program may still be characterized as traditional.Edition DW Akademie In the Service of the Public 155