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edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf

edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf

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Part IV Organizational Development: Approach<strong>in</strong>g Change Processes Towards Public Service Broadcast<strong>in</strong>gFur<strong>the</strong>r, it is emphasized that <strong>the</strong> changes do not take placeautomatically. Only after various reflection loops <strong>and</strong> <strong>in</strong> consideration<strong>of</strong> <strong>the</strong> old ways, are <strong>the</strong> new ways implemented.Secur<strong>in</strong>gIn <strong>the</strong> course <strong>of</strong> <strong>the</strong> <strong>transformation</strong> process, <strong>the</strong> secur<strong>in</strong>g cyclefor part projects, work<strong>in</strong>g groups, ad-hoc groups, etc. becomesnecessary to ensure fixation <strong>of</strong> <strong>the</strong> change.This cycle applies to <strong>the</strong> ma<strong>in</strong> activities with<strong>in</strong> <strong>the</strong> <strong>transformation</strong>process, but also to <strong>the</strong> process <strong>in</strong> its entirety. Thismeans that <strong>in</strong> conclusion, <strong>the</strong> core results <strong>of</strong> <strong>the</strong> <strong>transformation</strong>process are subject to an evaluation. Where necessary,an adjustment needs to be done (last few sett<strong>in</strong>gs). As part<strong>of</strong> secur<strong>in</strong>g, it must be exam<strong>in</strong>ed whe<strong>the</strong>r <strong>the</strong> results are appropriatelydocumented <strong>in</strong> h<strong>and</strong>books, procedures, processes,regulations, etc. Only <strong>the</strong>n can <strong>the</strong> <strong>transformation</strong> process canreach its completion. One part <strong>of</strong> secur<strong>in</strong>g should be an annualreview with<strong>in</strong> <strong>the</strong> organization for <strong>the</strong> first three years.This serves <strong>the</strong> purpose <strong>of</strong> later improvement, but above all <strong>of</strong>cont<strong>in</strong>uation <strong>and</strong> stabilization <strong>of</strong> <strong>the</strong> changes. 99One might remark ironically that if <strong>the</strong> process was successful,NHB will soon start <strong>the</strong> next major change process anyway.Edition DW Akademie In <strong>the</strong> Service <strong>of</strong> <strong>the</strong> Public 273

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