edition-dw-akademie-in-the-service-of-the-public-functions-and-transformation-of-media-in-developing-countries-pdf
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Part II Namibia: Multil<strong>in</strong>gual Content <strong>and</strong> <strong>the</strong> Need for Organizational ChangeGeneral Functions II: IntegrationFunctionIs it fulfilled?(Yes/partially/no)To what extent is <strong>the</strong> function fulfilled/not fulfilled?Participation, voice,empowermentPartiallyNBC mostly produces <strong>in</strong> <strong>the</strong> capital W<strong>in</strong>dhoek, which reduces <strong>the</strong> <strong>in</strong>putthat local communities <strong>in</strong> remote areas might have <strong>in</strong> programm<strong>in</strong>g; <strong>in</strong>various regions, <strong>the</strong> NBC has a very small network <strong>of</strong> regional studioswith few staff; too few provide truly decentralized news from all regions<strong>in</strong> Namibia for <strong>the</strong> specific constituency <strong>and</strong> give <strong>the</strong>m channels <strong>of</strong> participation.Cultural expression,streng<strong>the</strong>n<strong>in</strong>g <strong>of</strong>identity, values, <strong>and</strong>cultural cohesionYes to partiallyNBC TV, due to its “English-only” policy, doesn’t set <strong>the</strong> best example <strong>of</strong>provid<strong>in</strong>g a sphere for cultural expression <strong>in</strong> m<strong>in</strong>ority languages; NBCradio, however, provides such a space. NBC is <strong>of</strong>ten criticized for be<strong>in</strong>g to<strong>of</strong>ocused on <strong>the</strong> capital, as all its major production capacities are <strong>the</strong>re.NBC <strong>of</strong>fers a range <strong>of</strong> 35 percent <strong>of</strong> local production, which is <strong>in</strong> itself astrong statement on streng<strong>the</strong>n<strong>in</strong>g national <strong>and</strong> cultural identity; however,this cultural cohesion is not directed at show<strong>in</strong>g diversity, but ra<strong>the</strong>rat stress<strong>in</strong>g <strong>the</strong> commonalities <strong>of</strong> cultural expression; this is why, for<strong>in</strong>stance, a lot <strong>of</strong> local cultural heritage will not make it <strong>in</strong>to <strong>the</strong> programm<strong>in</strong>g<strong>of</strong> NBC TV.Enterta<strong>in</strong>ment Yes NBC provides enterta<strong>in</strong>ment programs: however, analysts <strong>of</strong>ten criticizethat enterta<strong>in</strong>ment is ma<strong>in</strong>ly content bought from outside, so <strong>the</strong>re is alack <strong>of</strong> cultural cohesion <strong>and</strong> representation.Education Yes NBC provides various specific educational programs. In fact, NBC is <strong>the</strong>biggest provider for this k<strong>in</strong>d <strong>of</strong> programm<strong>in</strong>g <strong>in</strong> all <strong>of</strong> Namibia. However,<strong>the</strong> outlet is <strong>of</strong>ten criticized for <strong>the</strong> quality <strong>of</strong> education programm<strong>in</strong>g.Innovation Partially NBC’s potential for technical as well as editorial <strong>in</strong>novation rema<strong>in</strong>sto be developed through structured processes, as stressed by various<strong>in</strong>terviewees.Edition DW Akademie In <strong>the</strong> Service <strong>of</strong> <strong>the</strong> Public 91
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