Professional Resume Advice and Sample ... - Career Services

MARKETING:IT’S ALL ABOUT IDENTIFYING & FULFILLINGCUSTOMER NEEDS!Marketing encompasses all stages of identifying, creating, delivering,and evaluating products and services that meet customer needs. It is aninteresting combination of creative processes – including advertising,customer communications, and sales – and rigorous, scientifically basedpractices and principles – such as market research, market segmentation,and business planning. Marketing leaders are intimately involved indefining overall business strategy.Follow “Five Fundamentals for $100K+ Marketing Resumes” to create aresume that perfectly conveys who you are and what you do so well.FIVE FUNDAMENTALS FOR $100K+MARKETING RESUMES1. Balance the art and the science of marketing. Even if thescience-based aspects of marketing (e.g., market analysis,statistical analysis, consumer preferences) are the bulk of yourexpertise, be sure to make room for creativity and insight inyour resume. This is especially important if you are seekinga leadership role overseeing all aspects of marketing, frommarket research through campaign development and globalCHAPTER 9 : MarketingLadder: Resume Samples & Keywords203