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CARL DAVIDSON555 W. 98 th St. New York, NY 10024 (212) 555-1234 carldavidson@email.comSENIOR PRODUCT MARKETING MANAGERStart-Up / High-Growth / International Experience Across Diverse Industry SegmentsCreative and business-savvy marketing and communications professional with 10 years’ progressive experienceacross a broad range of marketing functions. Proven ability to combine vision, creativity, and strong businessacumen with well-developed project management and leadership qualities to support go-to-market efforts, productlaunches, and branding/re-branding initiatives, positioning companies and products for success.—Key Areas of Leadership & Expertise—Product Marketing ~ Strategic Business Planning ~ Project Management ~ Marketing Communications ~ CorporateCommunications ~ Branding & Re-Branding ~ Public & Investor Relations ~ Event Coordination/Management ~Collateral ~ Presentations ~ Public Speaking ~ Direct Marketing ~ SEO ~ Advertising ~ Campaign Management ~Channel Marketing ~ Business Development ~ Verbal & Written Communications ~ Team Building & LeadershipPROFESSIONAL EXPERIENCENATIONAL INFORMATION SYSTEMS New York, NY 2006 to PresentProduct Marketing Manager (2007–Present)Marketing Communications Manager (2006–2007)Recruited to re-establish a Marketing Communications team to execute branding, PR, events, copywriting collateral,and online advertising; subsequently promoted to orchestrate product marketing initiatives. Established projectmanagement system and formulized plan for new product launches. Directed team of 6 in executing all MarComefforts: event coordination, branding, public relations, messaging, online advertising, and business developmentrelationships. Managed budgets from $1M to $3M.Representative Accomplishments¥ Directed go-to-market activities for new product launches, including Salesforce.com CRM integration on $1Mbudget and (API) Application Programming Interface with $1.6M budget.¥ Built event management program from the ground up. Constructed exhibits to showcase products, managedlogistics, and trained a “telesales” organization. Generated $5M revenue return to date.¥ Spearheaded re-branding initiative and messaging platform that elevated division’s profile as a stand-alonebrand—both internally and among consumers.¥ Served as the “face” for the organization, participating on industry and company panels, providing interviews,and executing all events, sales, and MarCom initiatives.SEMICONDUCTOR LABORATORIES INC., New York, NY 2000 to 2006Marketing Communications ManagerHired as second member of marketing team to support company’s high growth from start-up organization.Coordinated events and tradeshows (8–10 events annually with budgets to $250K), executed go-to-market productmarketing strategies, project-managed PR timelines and deliverables, oversaw collateral creation, and managedinternal and external investor relations and communication. Contributed to initial branding and messaging foremployees, customers, and IPO.Representative Accomplishments¥ Orchestrated company’s first overseas regional sales conference, a 5-day event held in Tokyo, Japan,featuring 5 product lines, 300 attendees, and a slate of presenters from around the world.¥ Spearheaded launch of new product that achieved sales of $229M in 2003. Executed aggressive PRcampaign on limited budget of ~$400K.¥ Supported IPO with brand elements and copywriting for printed materials distributed to investors and WallStreet; participated in IPO activities, including managing logistics and social events.¥ Produced first worldwide sales conference, hosting 300 sales reps from around the world for 3 days ofcomprehensive training and product awareness. Scheduled daily training sessions, social activities, andawards ceremony; secured sponsorships and promotional gifts; prepared speeches for and managed dailyactivities of top executives.CHAPTER 9 : MarketingLadder: Resume Samples & Keywords216