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DONALD MYERS Email: doncmyers@gmail.com Phone: 512.555.5555URBAN & COMPANY, continued¥ Advertising & Promotions. Championed aggressive advertising efforts to acquire dealers and establishstrong brand presence in territory:→ Negotiated featuring of a new communication system product on Austin Hearth & Home Show, conductinginterviews with 4 local TV stations and attaining free commercial advertising.→ Orchestrated and managed incentive and customer reward trips.→ Amplified brand recognition by designing websites, press releases, billboards, and print, radio, andtelevision advertisements for dealers.¥ Training Programs. Fashioned and presented numerous programs to drive profitability:→ Introduced product, sales, marketing, and business training to territory.→ Created and delivered marketing and training programs to all dealers, increasing brand awareness for bothUrban and its dealers.¥ Customer Service. Instituted free weekly delivery to customers throughout territory, increasing salesmargins to fund program that resulted in substantial increase in sales consistency and customer loyalty.¥ New Product Launch. Brought new cutting-edge products to market and provided beta test sites forproducts prior to production.¥ Consulting. Supplied strategic business consulting that transformed New Hope Medical from a home-basedbusiness into one of the region’s leading medical contractors.¥ Project Management. Spearheaded unprecedented integration that enabled energy-efficient geothermalheating and cooling system in Texas Governor’s mansion to connect with state’s facility control system.ONESOURCE INC., Tulsa, OK 1995–2003One of Urban & Company’s largest distributors with more than $110M in annual revenue.Sales Engineer – Multiple territories in Oklahoma, Texas, and ColoradoRapidly promoted from inside to outside sales and charged with developing new sales territories: conceived andexecuted market-specific business plans, sales strategies, and networking methods to meet revenue and profit goals.Created and delivered high-impact presentations that strategically positioned the OneSource solution, constantlyearning new, repeat, and referral business as a result.¥ Process Development. Championed the development and implementation of bidding process thatstreamlined pricing, response times, and bid accuracy, resulting in competitive edge within industry.¥ Territory Creation. Established new dealers in a new territory with nominal direction or assistance;promoted and assigned another new, challenging territory based on performance.¥ Training & Development. Initiated sales and engineer training classes and attended various sales meetingsand product seminars to stay abreast of industry trends, competition, and new products.Additional experience as Campaign Manager for Crumby for Congress. Tasks included managing 125 volunteers,creating advertising and press releases, directing event planning, securing endorsements, and fundraising.EDUCATION & TRAININGTHE UNIVERSITY OF OKLAHOMA, Norman, OKBachelor of Science in Mechanical EngineeringUrban & Company Hourly Analysis Program (HAP) TrainingCHAPTER 11 : SalesLadder: Resume Samples & Keywords260