Professional Resume Advice and Sample ... - Career Services

and media to web-based platforms and messages, it’sessential to demonstrate that you are up-to-date with webmedia and current with web-based marketing trends. Youraccomplishments should reflect your use of new technologiesand media and explain – using numbers if possible – how theybenefited your company.250 KEYWORDS FORMARKETING RESUMESWhile you want to include as many appropriate keywords a possible inyour resume, it’s essential to choose keywords that accurately describeyour expertise and experience. Select words from this list and findothers in job postings and on company websites so that you can create akeyword-rich resume that will give you a distinctly competitive advantageas you vie for $100K+ opportunities.American MarketingAssociation (AMA)B2BB2B MarketingB2B Marketing ManagementB2CB2C MarketingB2C Marketing ManagementBrandBrand DevelopmentBrand IdentityBrand IntegrityBrand MarketingBrand Marketing ManagementCHAPTER 9 : MarketingLadder: Resume Samples & Keywords205