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LUISA VALDEZFlat 24, Westerdijk 57… 1013 AE Amsterdam … The Netherlands+31 (0) 20 5555555 … luisa.valdez@gmail.comSENIOR MARKETING EXECUTIVEBrand Strategy / Competitive Market Positioning / Channel DevelopmentMarket Analysis / Product Design, Launch & Marketing / New Business DevelopmentStart-Up, Turnaround, Restructuring & High-Growth Environments / P&L LeadershipCreative, innovative, and forward-thinking executive with track record of delivering thoughtful and clearly defined strategies that drivedouble-digit revenue and profit growth in competitive, international markets. Pioneer in the leadership of branding, online marketing,private labeling, merchandising, e-commerce, social media, and business development concepts, programs, and opportunities thatoutperform the competition and dominate key business sectors. Multicultural and multilingual (English, Spanish, French) businessleader with broad cross-functional experience across all core business functions.PROFESSIONAL EXPERIENCENUMBER PLEASE (Owned by US brand and parent company YP.com)Amsterdam, The Netherlands … 2008 to PresentLeading European brand in directory services and related advertising; 67% market share, €150M revenue.Chief Marketing Officer: EMEAExecutive role maximizing growth for EMEA business (B2C and B2B ventures) that delivers 75% of global parent company’s profits.Provide strategic and tactical direction to 10-person board of directors and 1000+ personnel in 3 centers in Amsterdam, Madrid, andCairo. Charged with developing strategic product functions, minimizing call volume decline, and driving forward the diversification ofbrand offering in an aggressive effort to maintain profitability and establish new, lucrative revenue streams. Key member of GlobalBoard, playing a vital role in the development of local and global brands and markets. Full P&L; $40M operating budget.§ Delivered record-breaking year-over-year growth despite decline in core business. Produced 8% profit increase in 2008,11% in 2009, and 12% in 2010 – with 8% of all revenues spawning from new revenue streams. Grew gross margins 19%.§ Championed development of new B2B team that grew orders 150% in 5 months and will generate £20M profit in 3 years.Defined team strategy and business model; restructured and shifted sales force focus; outsourced sales of existing mass-marketproducts; formed inventory program to drive sales targets; and reorganized all B2B contracts to achieve explosive results.§ Spearheaded successful launch of SMS product that generated £2.6M EBITDA and 7M surge in new customer contacts.§ Crafted plan to broaden market segment and counteract company downturn, launching new text product, web channel andservice, and transactional services. New restaurant reservation service is currently the largest aggregator of its kind in Europe.§ Transitioned marketing concentration from TV to online channel, developing new website, SEO, social network, andadvertising. New website generated 450K visits per month with 9% bounce rate 4 months post-launch.§ Led successful restructuring of EMEA management team, unifying all business units under one brand.LE DRUGSTORE, Paris, France 2005 to 2008World’s largest health and beauty retailer, operating 954 stores in 34 countries; 14K employees and €1.1B in revenue.Group Marketing DirectorChallenged to reposition brand, restore company direction, and lift gross margin in highly competitive market. Supervised,motivated, and mentored 6 management and 45 high-performance staff as head of all marketing, private label, retail space planning,and new store development functions. Managed €20M budget.§ Drove €25M profit growth in 3 years, regenerating a dying brand while maintaining core value message and instating criticalperformance milestones that were later incorporated into senior leadership team’s 5-year plan.§ Propelled the design and rollout of 20 next-generation beauty stores, building and directing a 14-person cross-functionalteam to create new concept that encapsulated new brand vision. Opened first store opened within 14 weeks of initial planningsession and delivered ROI for entire rollout in 9 months.§ Introduced private-label brand that generated 10% new volume at gross margin 6% above industry average.CHAPTER 9 : MarketingLadder: Resume Samples & Keywords222