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§ Achieved 23% increase in linear-foot performance across entire chain through strategic space planning and ultimately thecomplete redesign of store layouts that was key to successful turnaround of 67 loss-making stores.§ Increased profitability 15% and gross margin 2% in first year with the creation of Only at Le Drugstore plan, focusingmarketing message on beauty product exclusivity and consistency.§ Designed and launched company’s first transactional website before critical holiday shopping season. Within first 3 months,new site drew in 250K active members and produced €3M in net income.Matalan PLC, Lancashire, UK 2001 to 2005Privately-owned fashion and housewares retailer with 450 stores across the UK employing 9K personnel; £650M in revenue.Head of MarketingPromoted through Store Manager and Regional Head of Marketing roles to high-profile position as sole Head of Marketing within 6months of hire, overseeing 15M nationwide shopper database and £40M+ budget. Guided a 22-person Marketing & Data team inthe management of all marketing functions – from mailers to production to advertising campaigns, reporting efforts to CEO andChairman. In addition, served as critical team member contributing to and attending city presentations for Matalan as a publicly heldcompany.§ Introduced invitation-only preview night initiative to give top customers the best availability prior to product / offer launches,achieving immediate growth with £1.8M sales increase on preview day and £500K return on launch week.§ Pinpointed and capitalized on opportunities to maximize cost effectiveness / ROI while maintaining efficiency, developing anadvanced contact strategy that called for a 2M decrease in monthly mailers and enabled a £6M marketing budget reduction.§ Fashioned buying scorecard later implemented in every level and facet of the business, developing objective metrics formailers based on historical performance and driving significant improvements to buying volumes, pricing, and deals.§ Reduced production costs 13% and overall production process by 2 days through outsourcing paper buy and print toPoland, facilitating the introduction of smaller-scale, seasonal mailers without additional company expense.TOYLAND, Paris, France 1999 to 2001US-based toy store chain with more than 1500 locations throughout the US, Europe, Asia, Oceania, Africa, and Canada.Retail ManagerHired to direct store operations for various European locations, culminating in responsibility for a top-5 store. Additionally appointedto lead a task force charged with combating the launch of Wal-Store supercenters throughout Europe to protect core toy business.§ Key player in European launch and implementation of Teenland that captured 12% market share in first 3 months.SPORTS EUROPE, Amsterdam, The Netherlands 1992 to 1999Start-up retailer providing US sports products ranging from clothing to memorabilia.Owner / ManagerBuilt company from the ground up to €1M turnover, utilizing multiple channels including agency sales, stores, mail order, and directcustomer engagement to exploit NFL, NHL, and NBA popularity in Holland and offer products not typically imported by majorsporting brands. Managed all facets of business operations including sourcing, buying, distribution, and marketing,Prior leadership experience increasing profitability for the Tulip Foods chain and heading a time and motion study across the DutchHome Stores chain to improve operational efficiency.EDUCATIONPROFESSIONAL AFFILIATIONPROFESSIONAL PROFILEBA Business, dual majors in Marketing and Spanish – LEIDEN UNIVERSITY, The NetherlandsMember ~ Global Marketing Association; Past President – European ChapterPRESENTATIONS Keynote Speaker ~ Master Class in Marketing, E-Commerce Industry Summit, London, 2010Keynote Speaker ~ “The Future of Retail” Conference, Barcelona, 2007CHAPTER 9 : MarketingLadder: Resume Samples & Keywords223