Professional Resume Advice and Sample ... - Career Services

Debra Axminster4309 Ocean Drive, Manhattan Beach, CA 90266310.555.5555 ¥ debra.axminster@msn.comSenior-Level ManagementCorporate Marketing and Partnership ManagementSenior Executive with extensive experience developing multimillion-dollar strategic partnerships that enhance marketleadership position. Innovator in identifying potential partner opportunities, assessing best-in-class partners, developingpreliminary business cases, and presenting partnering recommendations. Creative thinker able to expand on partneredofferings and fully integrate into the broader business. Driver of product and project management efforts spanning corebusiness functions and aligning with corporate mission and goals.Client and Partner Relations … Product Marketing … Sales Cycle Management … MerchandisingStrategic Planning … Joint Ventures … Change Management … Event Planning … PresentationsPurchasing … Inventory Management … Budgeting ... Expense Control … LogisticsOperations Management … Strategic Sourcing … Training and DevelopmentCareer HistoryShopp-It, Inc., Los Angeles, CAFree consumer service that loads electronic coupons directly to participating grocery store savings cards.Partner Management and Marketing – Shopp.com (2009 to Present)2007–PresentServe in senior-level partner acquisition and management capacity for start-up online division. Cultivate and engagewith partners such as General Mills, Hormel, and Kellogg’s. Spearhead short-term tactical and long-term strategicbusiness planning to drive online consumer engagement. Oversee program management, daily reporting, andintegrated marketing. Manage P&L.l Propelled startup to rapid launch and swift revenue generation, directing all marketing efforts and personally leadinginitial outreach to partners.l Achieved 115% of revenue goals in 2009 and 123% (to date) in 2010.l Streamlined partner implementation process across third-party vendors, technical specifications, communications,and integration by leading design of new partner on-boarding process.Sr. Manager of Partner Management – Paid Services Division (2007 to 2009)Joined organization as key resource for partner marketing and management of third-party relationships with Dell, HP,Sony, Wal-Mart, Target, and Best Buy. Steered affiliate marketing platform creation and operations standardization aswell as call center sales and marketing. Managed pricing portfolio for 7 million members, orchestrating program detailssuch as price testing, analysis, migration campaigns, call center communications, accounting, and system integrations.llllllIgnited $3.3B in revenue over a 2-year period while leading paid member pricing strategy.Exceeded sales forecast while delivering more than 21% of division's revenue target by developing and managingin-store and online acquisition programs with Wal-Mart.Welcomed more than 25 new partners in 7 months following a high-impact sales and marketing presentation model.Ensured high quality across all website activities by orchestrating QA efforts.Created and continuously strengthened an affiliate marketing network that produced $1B in revenue for paidservices division.Spurred OEM and retailer purchases while driving new member internal registrations by building and managingrelationships with large third-party vendors.CHAPTER 9 : MarketingLadder: Resume Samples & Keywords220